Selling wine is a challenge for many wineries this year. So we're talking to Dr. Kathy Kelley, Professor of Horticultural Marketing and Business Management at Penn State University. Dr. Kelley brings some fresh perspectives around wine marketing for smaller or family-owned operations, has provided us with a plethora of resources all available on our Show Notes, and created some reasonable action items for wineries to utilize today. If you are looking for a fresh start in your wine marketing strategies, this is the episode to listen to.

You can find these and all of our past Show Notes at dgwinemaking.com under the "Podcast" tab. Show Notes include episode summaries and all of the resources we discuss on our episodes.

Do you currently feel stuck or are struggling in the trenches of today's industry status? This may be the conversation you need! We're dropping a section of our interview with Estelle Tracy which was not previously released. We will pick up the interview when Virginia asked Estelle for background on how she named her company "37 Chocolates." From here, Estelle divulged more information on the years that led to the development of 37 Chocolates. After years of experimentation with a different blogging topic, Estelle found her interests and devotion to writing led her into a professional educator. For Denise, after a decade of using blogging as a tool to communicate to a broader audience, she learned that her persistence and interests captivated more people than she had imagined. Today's discussion reveals how both needed creativity in their work to maintain motivation and pivot through life's crossroads as they developed their businesses, which are still evolving today! We hope that today's episode encourages you to lean into your interests and allow them to guide you through those stuck moments.

As always, Show Notes are available at dgwinemaking.com through the "Podcast" link.

What happens when three people that are passionate about pairing complex foods with complex beverages get together? You get THIS wine and chocolate pairing. Estelle Tracy, from 37 Chocolates, leads us through a chocolate and wine pairing, showing us how much fun it can be to pair different craft or bean-to-bar chocolates with wines. She even added a very special tip for pairing wine and chocolate together for those that absolutely love these combinations. Today's wine tasting illustrates part of Estelle's Wine Pairing Guide with Chocolate. Plus, she shows us how possible it is to enjoy these pairings in case you didn't think it was possible! If you're interested in trying this approach in your winery, Estelle's information is in our Show Notes and we encourage you to check out her work!

You can find Show Notes to each episode at dgwinemaking.com, under the "Podcast" link.

Today's guest is Estelle Tracy, the founder and owner of 37 Chocolates, a business that provides chocolate tastings and chocolate education. Our interview with Estelle focuses on a modern approach to chocolate and wine pairings that. We're covering Estelle's background, her ability to connect with audiences, her interest in wine and chocolate pairings, and providing chocolate examples for wine pairings. This take on wine and chocolate is truly fascinating and has potential to elevate your own wine brand. We hope that you will tune into our second episode that features a wine and chocolate pairing with Estelle. If you're interested in trying this approach in your winery, Estelle's information is in our Show Notes and we encourage you to check out her work!

You can find these show notes and our archive at dgwinemaking.com under the Podcast link.

Is the tasting room dead? This has been a topic on everyone's mind through 2025. The 2025 year has been a year of great discussion and concern amongst wine industry members. While sales dropped in 2024, it is likely that the 2025 year may be similar or worse in terms of decreasing sales. However, there are beacons of light shining through that may highlight areas of opportunity for wine brands to pivot. Virginia and I spend this episode talking about those pivot opportunities, the current statistics regarding the wine economy, the advantages of direct-to-consumer operations and various ideas we have on how wineries can better engage with consumers of all generations. Enjoy.

You can find a list of our ideas, links, and information on our Show Notes at www.dgwinemaking.com under the Podcast archive.

We're in a period of time where the flow and feel of a tasting room is under scrutiny. Today's wine drinkers have less time and less disposable income to visit tasting rooms, in general. It is possible a tasting room visit – which comes in many forms – can forever change an individual's view on wine in general. With the question of whether or not tasting rooms survive our modern times, we took the time to discuss challenges and barriers we have individually experienced when visiting tasting rooms across the U.S. Overall, even as wineries look to improve sales again, there is still an incredible amount of onus on the consumer to ensure they have a good experience at a tasting room or wine event. While the industry is at a crossroads determining what today's wine lover wants from a winery visit, this is an episode in which wineries can learn from and make small, but impactful changes in how they come across to their visitors.

Show notes for this episode are available at dgwinemaking.com

In an age in which the tasting room is getting called "dead in the water," we explore the history behind the winery tasting room, how it has evolved over time, and one big barrier to entry for potential wine consumers: rules for tasting rooms pushed by the rhetoric of the American wine industry. This episode truly highlights one of the big expectations that is put on consumers in terms of understanding and engaging with wine. Thus, if you are a winery that has experienced drops in tasting room sales, this episode may highlight one thing you can actively change for your business – the rules around wine tasting room engagement.

Show notes of this episode are available at dgwinemaking.com. Follow us on Instagram @dgwinemaking for clips and social discussion.

It's time to kick off Season 2 of "Voices of the Vine" with winemaking consultant, Denise Gardner and winemaker, Virginia Mitchell. We're diving right in, tackeling a very trendy topic for this year: low and no alcohol wines.

Whether you produce 1,000 cases of wine per year or 100,000 cases of wine per year, almost every winery in the U.S. could process a low-alcohol wine. Such possibilities allow wineries of all shapes and sizes to make a low-alcohol product that still tastes like wine, acts like wine, and hits a major market trend going into 2026. But we have noticed a large gap in the discussion of low-alcohol wines, and that is: how do you make them well? In this episode, Denise explains differences between non-alcoholic wines and low-alcohol wines, various options available to wineries for making low-alcohol wines, and shelf-life expectations in today's market when winemakers produce and sell low-alcohol wines.

You can find Show Notes for this episode on dgwinemaking.com.