Selling wine is a challenge for many wineries this year. So we're talking to Dr. Kathy Kelley, Professor of Horticultural Marketing and Business Management at Penn State University. Dr. Kelley brings some fresh perspectives around wine marketing for smaller or family-owned operations, has provided us with a plethora of resources all available on our Show Notes, and created some reasonable action items for wineries to utilize today. If you are looking for a fresh start in your wine marketing strategies, this is the episode to listen to.

You can find these and all of our past Show Notes at dgwinemaking.com under the "Podcast" tab. Show Notes include episode summaries and all of the resources we discuss on our episodes.

Do you currently feel stuck or are struggling in the trenches of today's industry status? This may be the conversation you need! We're dropping a section of our interview with Estelle Tracy which was not previously released. We will pick up the interview when Virginia asked Estelle for background on how she named her company "37 Chocolates." From here, Estelle divulged more information on the years that led to the development of 37 Chocolates. After years of experimentation with a different blogging topic, Estelle found her interests and devotion to writing led her into a professional educator. For Denise, after a decade of using blogging as a tool to communicate to a broader audience, she learned that her persistence and interests captivated more people than she had imagined. Today's discussion reveals how both needed creativity in their work to maintain motivation and pivot through life's crossroads as they developed their businesses, which are still evolving today! We hope that today's episode encourages you to lean into your interests and allow them to guide you through those stuck moments.

As always, Show Notes are available at dgwinemaking.com through the "Podcast" link.

What happens when three people that are passionate about pairing complex foods with complex beverages get together? You get THIS wine and chocolate pairing. Estelle Tracy, from 37 Chocolates, leads us through a chocolate and wine pairing, showing us how much fun it can be to pair different craft or bean-to-bar chocolates with wines. She even added a very special tip for pairing wine and chocolate together for those that absolutely love these combinations. Today's wine tasting illustrates part of Estelle's Wine Pairing Guide with Chocolate. Plus, she shows us how possible it is to enjoy these pairings in case you didn't think it was possible! If you're interested in trying this approach in your winery, Estelle's information is in our Show Notes and we encourage you to check out her work!

You can find Show Notes to each episode at dgwinemaking.com, under the "Podcast" link.