Make Tasting Fun Again

We're in a period of time where the flow and feel of a tasting room is under scrutiny. Today's wine drinkers have less time and less disposable income to visit tasting rooms, in general. It is possible a tasting room visit – which comes in many forms – can forever change an individual's view on wine in general. With the question of whether or not tasting rooms survive our modern times, we took the time to discuss challenges and barriers we have individually experienced when visiting tasting rooms across the U.S. Overall, even as wineries look to improve sales again, there is still an incredible amount of onus on the consumer to ensure they have a good experience at a tasting room or wine event. While the industry is at a crossroads determining what today's wine lover wants from a winery visit, this is an episode in which wineries can learn from and make small, but impactful changes in how they come across to their visitors.

Show notes for this episode are available at dgwinemaking.com