In this episode of Uncopyable Women in Business, I sit down with Shelby Jo Long, a keynote speaker, author, and business strategist who has spent nearly two decades teaching and coaching others in the art of communication and persuasion.

Shelby explains why persuasion isn’t about manipulation but about building credibility and connection. She shares how learning to stand for something, invite opposing viewpoints, and foster constructive disagreement can strengthen leadership and spark innovation. Drawing from her background in debate, she highlights the power of listening, storytelling, and empathy as tools to create real impact.

Listeners will gain insight into how to shift from delivering rehearsed pitches to asking the right questions, how to use communication as a competitive edge, and how to turn moments of conflict into opportunities for growth. Shelby’s message is clear: credibility and influence come not from avoiding disagreement but from embracing it with confidence and clarity.

About Shelby:

Shelby Jo Long is a keynote speaker, author, and business strategist who helps organizations transform their communication into a competitive edge. With 18 years as a Communication Professor and international collegiate debate coach, she brings unmatched expertise in leadership, conflict management, and organizational culture. Through her CORE Leadership Framework, Shelby empowers executives, entrepreneurs, and teams to embrace constructive disagreement, build resilience, and engage with authenticity. As CEO of Business Dynamics and founder of Cadence Speaker Academy, she equips professionals to amplify their influence, expand their revenue streams, and lead with clarity in today’s fast-changing business landscape.

Reach Shelby:

Website

LinkedIn

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

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Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

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In this bonus episode, Jessica Rhodes—pioneer of the podcast booking industry and founder of Interview Connections—joins me for my signature five-question lightning round.

Hear Jessica’s candid answers to:
• What did you want to be when you grew up?
• What’s something you still hope to do that you haven’t yet?
• What’s something you truly like about yourself?
• What’s one thing you’d love to change?
• And, of course, your favorite vacation spot?

It’s a fun, fast-paced conversation with the woman who turned podcast guesting into a thriving business. Don’t miss this behind-the-scenes peek at the personality behind the pioneer.

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...

What if one conversation could spark months of marketing momentum—and cost far less than ads or endless content creation?

In this episode of Uncopyable Women in Business, Jessica Rhodes, founder of Interview Connections and pioneer of the podcast guesting industry, reveals a marketing tactic most entrepreneurs still overlook: turning podcast interviews into a powerful business-growth engine.

Jessica breaks down how a single guest appearance can build instant trust with new audiences, supercharge your SEO, and give you weeks of ready-made social media clips—all while positioning you as the go-to expert in your field. She shares the steps to land on the right shows, craft a call-to-action that converts listeners into clients, and repurpose every interview into a steady stream of content.

Listen in and you’ll walk away ready to pitch your first podcasts, capture new leads from every appearance, and transform long-form conversations into the most cost-effective marketing your business has ever tried.

About Jessica Rhodes:

Jessica Rhodes is a trailblazer in podcasting and the founder of Interview Connections, the first-ever podcast booking agency. In 2013, while pregnant with her first child and eager to work from home, Jessica began booking podcast interviews for her father, eventually turning that work into a thriving business. Today, Interview Connections has booked more than 30,000 interviews for over 800 clients, helping entrepreneurs elevate their visibility and authority.

Resources:

Website: Interview Connections

LinkedIn

Facebook

Instagram

Check out Kay's Uncopyable Sales Secrets Video Series: https://www.beuncopyable.com/sales-course

Want to be more successful, make more sales and grow your business? If so, you'll love this podcast. In this show, I (Kay Miller, aka "Muffler Mama," interview superstar business women from all industries. Their experience and advice will give you specific tools you can use to crush your goals like those grapes in my favorite "I love Lucy" episode. I earned the nickname “Muffler Mama" when sold more automotive mufflers than anyone in the world. Besides being a #1 Salesperson, I've been a successful entrepreneur for over 30 years. During that time, I (along with my husband, Steve) have generated 8 figures in revenue for our business. Besides hosting this podcast, I'm an author, speaker, coach, consultant and most importantly....Kelly's mom.

Order my Products!

Uncopyable Sales Secrets (Book by Kay Miller)

Uncopyable You (Book co-authored with Steve Miller)

Sign up for The Uncopyable Sales Secrets Video Series (Video Series by Kay Miller)

Contact:
kay@beuncopyable.com...