Episodios

  • Ep22. AI: an invitation for innovation
    Apr 24 2025

    Summary

    In this episode of the Web Usability podcast, Lucy Collins engages in a conversation with Paul Graham, an IT coach specializing in Microsoft 365 tools and AI. They explore the evolution of communication, the role of AI in enhancing user experience, and the implications of AI on workplace dynamics and healthcare. The discussion highlights the balance between the benefits and potential drawbacks of AI technology in various aspects of life. In this conversation, Lucy Collins and her guest explore the intersection of AI and coaching, emphasizing the importance of maintaining the human element in coaching practices. They discuss the benefits and risks of using AI in various contexts, particularly in the workplace, and how it can serve as a tool for creativity and self-discovery. The conversation also touches on the potential dangers of over-reliance on AI in communication and the need for a balanced approach to integrating technology into our lives. Practical advice for beginners on how to embrace AI is also provided, encouraging experimentation and critical thinking.

    Takeaways

    • AI can improve satisfaction and reduce human error.
    • Communication has evolved significantly over the years.
    • Lived experiences shape our understanding and interactions.
    • AI can enhance workplace communication but may feel impersonal.
    • The role of luck in career paths is complex and multifaceted.
    • AI's impact on healthcare raises concerns about self-diagnosis.
    • Understanding user experience is crucial for effective technology.
    • Public speaking can be a powerful tool for personal growth.
    • AI can mimic human knowledge and behavior effectively.
    • The importance of context in communication cannot be overstated. AI is a fantastic benefit for coaching and mentoring.
    • Maintaining the human element is crucial in coaching.
    • AI can enhance creativity and self-discovery.
    • Using AI can alleviate cognitive load in the workplace.
    • There is a fine line between embracing AI and losing humanity.
    • AI should be viewed as a tool, not a replacement.
    • Practical experimentation with AI can build confidence.
    • AI can help formulate logical steps for projects.
    • Communication should retain a human touch despite AI assistance.
    • Balance is key in integrating AI into daily life.

    Sound Bites

    • "Welcome to the Web Usability podcast."
    • "Life is just a mere bagatelle."
    • "You make your own luck."
    • "AI is a fantastic benefit."
    • "AI is just a tool, that's all it is."
    • "It's a voyage of self-discovery."
    • "Use it, don't be afraid of it."
    • "It's a fun technology. Try it out."

    Chapters

    00:00 Introduction to Web Usability and AI

    11:57 The Evolution of Communication and AI

    16:58 The Impact of AI on Workplace Dynamics

    20:16 The Human Element in Coaching and AI

    23:32 Navigating the Balance of AI in Coaching

    25:01 AI as a Tool for Creativity and Self-Discovery

    30:29 The Role of AI in Workplace Communication

    34:44 The Potential Risks of AI in Human Interaction

    37:05 Embracing AI: Practical Advice for Beginners

    Más Menos
    42 m
  • Ep21. Training your inclusive AI puppy
    Apr 10 2025

    Summary

    In this episode of the Web Usability podcast, Lucy Collins speaks with Joyann Boyce, founder and CEO of InClued AI, about the importance of inclusive marketing. They discuss Joyann's journey into the world of inclusivity, the role of AI in creating inclusive content, and the significance of understanding language and visuals in marketing. Joyann emphasises the need for organisations to be aware of their audience's diversity and to make informed decisions that reflect this understanding. The conversation also touches on the evolution of language, the implications of AI in marketing, and practical advice for organizations looking to improve their inclusivity efforts.

    Takeaways

    • Inclusive marketing is essential for better business outcomes.
    • Understanding your audience's diversity is key to effective marketing.
    • AI can help analyse language and context for inclusivity.
    • Visual representation in marketing should reflect the target demographic.
    • Language evolves, and marketers must adapt to these changes.
    • Alt text should include relevant details about individuals in images.
    • Organisations need to be transparent about their use of AI.
    • Inclusive marketing strategies should be embedded from the start.
    • Data-driven decisions lead to more effective marketing strategies.
    • It's important to challenge biases in AI and strive for fairness.

    Sound Bites

    • "It's just better marketing as well."
    • "Words change depending on use context."
    • "AI can help analyse context a lot easier."
    • "Representation matters in alt text."
    • "It's about making informed decisions."
    • "Know your customers intimately."
    • "It's about understanding your customers."

    Chapters

    00:00 Introduction to Inclusive Marketing

    01:10 Joyann's Journey to Inclusivity

    04:49 The Importance of Inclusive Marketing

    09:54 Key Aspects of Inclusive Marketing

    14:27 The Evolution of Language in Marketing

    20:09 The Role of AI in Inclusive Marketing

    25:43 Visual Representation and Alt Text

    30:00 Creating Fairer AI and Its Implications

    33:22 Advice for Organisations on Inclusivity

    Find out more about Joyann

    InClued.AI

    Linkedin

    Más Menos
    36 m
  • Ep20. The power of empathetic storytelling
    Mar 27 2025

    Summary

    In this episode of the Web Usability podcast, host Lucy Collins speaks with Grace Carter, founder of the Metamorphose Group, about her journey as a storyteller and entrepreneur. They discuss the importance of creating inclusive and impactful campaigns, the evolution of Grace's businesses, and her mission to empower women and change the world for future generations. Grace shares her personal experiences and insights on the challenges and triumphs of being a mother and a business owner, emphasising the need for authentic storytelling and community building.

    In this conversation, Grace shares her journey of using storytelling to create impactful social change, particularly focusing on the emotional narratives surrounding loss and the experiences of female entrepreneurs. She emphasises the importance of empathy, vulnerability, and normalisation of difficult conversations in fostering community and support.

    Through her campaigns, she aims to challenge existing structures that hinder women in business, advocating for a more inclusive and understanding environment. Grace's vision is to leave a lasting legacy that inspires future generations to embrace their truths and fight for meaningful causes.

    Takeaways

    • Authenticity is important in business.
    • Creating campaigns that resonate emotionally is key to success.
    • Entrepreneurship can empower women and young girls. The urgency of action can drive impactful storytelling.
    • Harnessing raw emotion can create powerful narratives.
    • Empathy is a crucial tool in connecting with audiences.
    • Vulnerability in conversations fosters deeper connections.
    • Normalizing difficult conversations can break down taboos.
    • Community building is essential for collective change.
    • Challenging the status quo is necessary for progress.
    • Leaving a legacy involves creating positive change.
    • Authenticity in storytelling resonates with audiences.
    • Finding purpose in work leads to fulfillment.

    Sound Bites

    • "Stories are integral for human connection."
    • "The butterfly symbolises transformation."
    • "We need to create human connection."
    • "We need to create a second video."
    • "Empathy is the key thing."
    • "We have so many taboos."
    • "I just think it's so important."
    • "Life is so short and finite."

    Chapters

    00:00 Introduction to Web Usability and Grace Carter

    07:09 The Evolution of the Metamorphose Group

    14:59 Empowering Women Through Entrepreneurship

    20:54 Creating Impactful Campaigns

    22:20 The Urgency of Action

    25:34 Harnessing Raw Emotion in Storytelling

    27:32 Empathy as a Powerful Tool

    30:12 The Importance of Vulnerability in Conversations

    33:02 Normalizing Difficult Conversations

    37:38 Challenging the Status Quo for Female Entrepreneurs

    42:10 Leaving a Lasting Legacy

    Learn more about Grace and her work here:

    Grace’s Linkedin: https://www.linkedin.com/in/grace-carter-aphra/

    Aphra: https://www.weareaphra.co.uk/

    Business and Babies: https://www.businessandbabies.co.uk/

    Más Menos
    46 m
  • Ep19 Women of UX: International Women’s Day celebration
    Mar 13 2025

    Summary

    In this special episode of the Web Usability podcast, Lucy Collins and her team celebrate International Women's Day by discussing their personal journeys into the digital industry, the importance of women in tech, and the challenges they face. They share inspiring stories of women who have made significant contributions to the field and emphasise the need for supportive work environments that empower women. The conversation also touches on the importance of community, mentorship, and the lessons learned along the way, encouraging future generations of women to pursue careers in UX and accessibility.

    takeaways

    • The digital industry has diverse pathways for women.
    • Supportive work environments are crucial for women's success.
    • Vulnerability can foster stronger connections in the workplace.
    • Imposter syndrome is a common challenge for women.
    • Creating a culture of recognition is important.
    • Women should lift each other up in their careers.
    • Work-life balance is essential for thriving at work.
    • Community support can enhance professional growth.
    • Learning from mistakes is part of the journey.
    • Thoughts aren't facts; self-belief is key.

    titles

    • Empowering Women in the Digital Space
    • Celebrating Women's Contributions to UX
    • Navigating Challenges as Women in Tech

    Sound Bites

    • "It's a constantly shifting landscape."
    • "Don't be so hard on yourself."
    • "Vulnerability does not equal weakness."
    • "Thoughts aren't facts."
    • "It's about progress over perfection."
    • "We rise by lifting others."
    • "We all have each other's backs."

    Chapters

    00:00 Introduction to Web Usability and Women's Day Special

    02:58 Personal Journeys into UX and Accessibility

    05:50 Inspiring Women in the Digital Industry

    09:10 Creating Supportive Work Environments for Women

    12:06 Challenges Faced by Women in the Workplace

    14:52 Advice for Future Generations of Women

    17:57 The Importance of Community and Support

    21:11 Conclusion and Call to Action

    Más Menos
    38 m
  • Ep18. How UX drives digital transformation at the IPO with Gill Richardson
    Feb 27 2025

    Summary

    In this episode of the Web Usability podcast, Lucy Collins speaks with Gill Richardson, Head of Customer Research at the Intellectual Property Office (IPO). They discuss the IPO's ambitious One IPO Transformation Program, which aims to modernise digital services and enhance user experience. Gill shares her journey in user research, the importance of embedding user-centered design in organisational culture, and the challenges faced in ensuring accessibility. The conversation highlights the critical role of user research in driving effective transformation and the commitment to continuous improvement in meeting user needs.

    Takeaways

    • User research is essential for user-centered design.
    • Embedding user research in organisational culture is crucial.
    • The One IPO Transformation Program aims to modernise services.
    • Accessibility should be integrated into user research.
    • Collaboration across teams enhances research effectiveness.
    • User needs must be prioritized in service design.
    • Continuous improvement is key to meeting user expectations.
    • Risk-taking can lead to innovative solutions.
    • User research methodologies must adapt to changing contexts.
    • Engaging diverse user groups is vital for comprehensive insights.

    Titles

    • Transforming User Experience at the IPO
    • The Power of User Research in Digital Transformation
    • Embedding User-Centric Design in Government Services

    Sound Bites

    • "We are right on the coattails of that glory."
    • "User research is a team sport."
    • "It's not always smiles and roses."
    • "We strive for every round of research."
    • "Don't put a time limit on it."
    • "Don't be afraid to take risks."
    • "It's a long old slog."

    Chapters

    00:00 Introduction to Web Usability Podcast

    01:09 Meet Gill Richardson: A Journey in User Research

    06:47 The Role of User Research in Transformation

    13:08 Embedding User Research in Organizational Culture

    19:09 The One IPO Transformation Program

    25:09 User Research Methodologies and Challenges

    30:51 Accessibility in User Research

    34:11 Advice for Organizations Undergoing Transformation

    Find out more here...

    Transformation Prospectus: One IPO Transformation Prospectus - GOV.UK

    Sign up page for the IPO Panel: User research at the UK Intellectual Property Office - GOV.UK

    Our UR blog: User research – Intellectual Property Office blog


    Más Menos
    37 m
  • Ep17. How to turn research into action
    Feb 13 2025

    Summary

    In this episode of the Web Usability podcast, Lucy Collins, along with Ken and Sophie, discuss the critical process of turning research into actionable insights. They emphasize the importance of setting clear research objectives, involving stakeholders early, and observing live research sessions to understand user struggles. The conversation highlights the need for collaborative sense-making among teams and the significance of framing recommendations within organizational constraints to ensure effective implementation of research findings.

    Takeaways

    • Setting clear research objectives is crucial for actionable insights.
    • Involving stakeholders early fosters buy-in and trust in the process.
    • Observing live research sessions provides powerful insights into user experiences.
    • Collaborative sense-making helps align different perspectives on research findings.
    • Framing recommendations within organizational constraints is essential for implementation.
    • Understanding what success looks like for a website is key to effective research.
    • Quantifiable metrics can help demonstrate the value of research efforts.
    • User testing should be approached with an open mind to receive constructive feedback.
    • Engaging different levels of stakeholders ensures comprehensive understanding of issues.
    • The process of turning research into action is a collaborative effort.

    Titles

    • Transforming Research into Actionable Insights
    • The Power of User Research in Web Usability
    • Collaborative Approaches to User Experience

    Sound Bites

    • "What does success on this website look like?"
    • "If you trust the methodology, you’ll trust the results."
    • "The pain of your users is a powerful motivator for change."
    • "We are changing the world, one user research session at a time."
    • "It's all about collaboration."
    • "We need to set clear and quantifiable research objectives."

    Chapters

    00:00 Introduction to Web Usability

    01:07 Turning Research into Action

    05:59 Setting Clear Research Objectives

    12:09 Involving Stakeholders Early

    17:52 Observing Live Research Sessions

    23:58 Collaborative Sense-Making

    30:07 Overcoming Organisational Constraints

    Más Menos
    34 m
  • Ep16. Are you guilty of creating ‘Crap’tions?
    Jan 30 2025

    Summary

    In this episode of the Web Usability podcast, host Lucy Collins speaks with Ahmed Khalifa, a digital experience manager and advocate for web accessibility. They discuss Ahmed's journey as a deaf individual and how it has shaped his professional life, emphasising the importance of accessibility in digital experiences. The conversation covers the challenges faced by the deaf community, the significance of captions, and the need for accurate and inclusive communication tools. They also explore the future of accessibility with AI and the importance of listening to those with lived experiences to create genuinely accessible environments.

    Takeaways

    • Accessibility is essential for everyone, not just those with disabilities.
    • Captions benefit a wide range of users, including those learning languages.
    • Audism is a form of discrimination that affects the deaf community.
    • Quality of captions is crucial; bad captions can lead to misunderstandings.
    • It's important to advocate for oneself in social and professional settings.
    • AI has the potential to improve accessibility tools in the future.
    • Listening to the needs of disabled individuals is key to effective accessibility.
    • Clear and simple language enhances accessibility for all users.
    • Engaging with the deaf community can lead to better understanding and solutions.
    • Progress over perfection is a practical approach to improving accessibility.

    Titles

    • Bridging the Gap: Accessibility in the Digital Age
    • The Journey of Ahmed Khalifa: Advocacy and Awareness
    • Understanding Audism: Challenges Faced by the Deaf Community
    • The Power of Captions: Enhancing User Experience

    Sound Bites

    • "It's all about progress over perfection."
    • "We can miss words and pick up certain keywords."
    • "Captions can benefit your toddler's literacy."
    • "Bad quality captions are known as corruptions."
    • "Nothing about us without us."
    • "It's about listening to the right people."
    • "You need to speak to the right people."
    • "Captions are essential for the deaf community."

    Chapters

    00:00 Introduction to Web Usability and Accessibility

    01:08 Ahmed Khalifa's Journey and Advocacy for Accessibility

    04:48 Personal Experiences of Deafness and Professional Adaptations

    10:00 Understanding Audism and Its Impact on the Deaf Community

    20:02 The Importance of Captions and Their Universal Benefits

    30:13 Quality of Captions: The Need for Accuracy

    34:56 Future of Accessibility: AI and Diverse Communication Tools

    40:12 Moving Beyond Tokenism in Accessibility Practices

    Learn more about Ahmed:

    • https://purplebyte.io
    • https://hearmeoutcc.com
    • https://linkedin.com/in/iamahmedkhalifa
    • https://bsky.app/profile/iamahmedkhalifa.com
    • https://www.instagram.com/iamahmedkhalifa



    Más Menos
    43 m
  • Ep15. Disability inclusion with Luis Canto E Castro
    Jan 16 2025

    Summary

    In this episode of the Web Usability podcast, Lucy Collins speaks with Luis Canto E Castro, a workplace inclusion and accessibility consultant. They discuss Luis's journey from South Africa to the UK, his mission to promote true accessibility and inclusion in workplaces, and the challenges faced by individuals with disabilities. The conversation highlights the importance of creating environments where everyone feels they belong, the misconceptions surrounding disability, and the need for organisations to move beyond tokenism in their approach to accessibility. Luis shares insights on how to foster open dialogue about disability, the significance of language, and the business case for making spaces more accessible. The episode concludes with a discussion on the future of inclusion and the steps organisations can take to start making meaningful changes.

    takeaways

    • Accessibility and inclusion are essential for thriving businesses.
    • Belonging is a crucial aspect of workplace culture.
    • Societal perceptions of disability need to be challenged.
    • Curiosity about disability should be encouraged, not stifled.
    • Language around disability is complex and requires sensitivity.
    • Tokenism in accessibility must be addressed for genuine change.
    • Organisations should focus on long-term accessibility strategies.
    • The business case for accessibility is strong and beneficial for all.
    • Awareness and education are key to overcoming barriers.
    • Progress in accessibility requires a mindset shift within organisations.

    titles

    • Creating Inclusive Workplaces: A Conversation with Luis Canto E Castro
    Más Menos
    41 m
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