The Web Usability Podcast

De: Lucy Collins from Web Usability
  • Resumen

  • Join Lucy Collins, Director of Web Usability, as we explore what it takes to make the web a more accessible and enjoyable place for everyone. Whether you're a website owner, developer, or just a curious mind, we're here to share insights, tips, and stories that can help you improve the user experience of your digital world. Web Usability is an established User Experience (UX) agency. We are UX specialists. We provide inclusive UX research and advice to optimise your digital services. If you need a transcript of our podcasts, just visit our website at www.webusability.co.uk.
    Copyright 2025 Lucy Collins from Web Usability
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Episodios
  • Ep22. AI: an invitation for innovation
    Apr 24 2025

    Summary

    In this episode of the Web Usability podcast, Lucy Collins engages in a conversation with Paul Graham, an IT coach specializing in Microsoft 365 tools and AI. They explore the evolution of communication, the role of AI in enhancing user experience, and the implications of AI on workplace dynamics and healthcare. The discussion highlights the balance between the benefits and potential drawbacks of AI technology in various aspects of life. In this conversation, Lucy Collins and her guest explore the intersection of AI and coaching, emphasizing the importance of maintaining the human element in coaching practices. They discuss the benefits and risks of using AI in various contexts, particularly in the workplace, and how it can serve as a tool for creativity and self-discovery. The conversation also touches on the potential dangers of over-reliance on AI in communication and the need for a balanced approach to integrating technology into our lives. Practical advice for beginners on how to embrace AI is also provided, encouraging experimentation and critical thinking.

    Takeaways

    • AI can improve satisfaction and reduce human error.
    • Communication has evolved significantly over the years.
    • Lived experiences shape our understanding and interactions.
    • AI can enhance workplace communication but may feel impersonal.
    • The role of luck in career paths is complex and multifaceted.
    • AI's impact on healthcare raises concerns about self-diagnosis.
    • Understanding user experience is crucial for effective technology.
    • Public speaking can be a powerful tool for personal growth.
    • AI can mimic human knowledge and behavior effectively.
    • The importance of context in communication cannot be overstated. AI is a fantastic benefit for coaching and mentoring.
    • Maintaining the human element is crucial in coaching.
    • AI can enhance creativity and self-discovery.
    • Using AI can alleviate cognitive load in the workplace.
    • There is a fine line between embracing AI and losing humanity.
    • AI should be viewed as a tool, not a replacement.
    • Practical experimentation with AI can build confidence.
    • AI can help formulate logical steps for projects.
    • Communication should retain a human touch despite AI assistance.
    • Balance is key in integrating AI into daily life.

    Sound Bites

    • "Welcome to the Web Usability podcast."
    • "Life is just a mere bagatelle."
    • "You make your own luck."
    • "AI is a fantastic benefit."
    • "AI is just a tool, that's all it is."
    • "It's a voyage of self-discovery."
    • "Use it, don't be afraid of it."
    • "It's a fun technology. Try it out."

    Chapters

    00:00 Introduction to Web Usability and AI

    11:57 The Evolution of Communication and AI

    16:58 The Impact of AI on Workplace Dynamics

    20:16 The Human Element in Coaching and AI

    23:32 Navigating the Balance of AI in Coaching

    25:01 AI as a Tool for Creativity and Self-Discovery

    30:29 The Role of AI in Workplace Communication

    34:44 The Potential Risks of AI in Human Interaction

    37:05 Embracing AI: Practical Advice for Beginners

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    42 m
  • Ep21. Training your inclusive AI puppy
    Apr 10 2025

    Summary

    In this episode of the Web Usability podcast, Lucy Collins speaks with Joyann Boyce, founder and CEO of InClued AI, about the importance of inclusive marketing. They discuss Joyann's journey into the world of inclusivity, the role of AI in creating inclusive content, and the significance of understanding language and visuals in marketing. Joyann emphasises the need for organisations to be aware of their audience's diversity and to make informed decisions that reflect this understanding. The conversation also touches on the evolution of language, the implications of AI in marketing, and practical advice for organizations looking to improve their inclusivity efforts.

    Takeaways

    • Inclusive marketing is essential for better business outcomes.
    • Understanding your audience's diversity is key to effective marketing.
    • AI can help analyse language and context for inclusivity.
    • Visual representation in marketing should reflect the target demographic.
    • Language evolves, and marketers must adapt to these changes.
    • Alt text should include relevant details about individuals in images.
    • Organisations need to be transparent about their use of AI.
    • Inclusive marketing strategies should be embedded from the start.
    • Data-driven decisions lead to more effective marketing strategies.
    • It's important to challenge biases in AI and strive for fairness.

    Sound Bites

    • "It's just better marketing as well."
    • "Words change depending on use context."
    • "AI can help analyse context a lot easier."
    • "Representation matters in alt text."
    • "It's about making informed decisions."
    • "Know your customers intimately."
    • "It's about understanding your customers."

    Chapters

    00:00 Introduction to Inclusive Marketing

    01:10 Joyann's Journey to Inclusivity

    04:49 The Importance of Inclusive Marketing

    09:54 Key Aspects of Inclusive Marketing

    14:27 The Evolution of Language in Marketing

    20:09 The Role of AI in Inclusive Marketing

    25:43 Visual Representation and Alt Text

    30:00 Creating Fairer AI and Its Implications

    33:22 Advice for Organisations on Inclusivity

    Find out more about Joyann

    InClued.AI

    Linkedin

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    36 m
  • Ep20. The power of empathetic storytelling
    Mar 27 2025

    Summary

    In this episode of the Web Usability podcast, host Lucy Collins speaks with Grace Carter, founder of the Metamorphose Group, about her journey as a storyteller and entrepreneur. They discuss the importance of creating inclusive and impactful campaigns, the evolution of Grace's businesses, and her mission to empower women and change the world for future generations. Grace shares her personal experiences and insights on the challenges and triumphs of being a mother and a business owner, emphasising the need for authentic storytelling and community building.

    In this conversation, Grace shares her journey of using storytelling to create impactful social change, particularly focusing on the emotional narratives surrounding loss and the experiences of female entrepreneurs. She emphasises the importance of empathy, vulnerability, and normalisation of difficult conversations in fostering community and support.

    Through her campaigns, she aims to challenge existing structures that hinder women in business, advocating for a more inclusive and understanding environment. Grace's vision is to leave a lasting legacy that inspires future generations to embrace their truths and fight for meaningful causes.

    Takeaways

    • Authenticity is important in business.
    • Creating campaigns that resonate emotionally is key to success.
    • Entrepreneurship can empower women and young girls. The urgency of action can drive impactful storytelling.
    • Harnessing raw emotion can create powerful narratives.
    • Empathy is a crucial tool in connecting with audiences.
    • Vulnerability in conversations fosters deeper connections.
    • Normalizing difficult conversations can break down taboos.
    • Community building is essential for collective change.
    • Challenging the status quo is necessary for progress.
    • Leaving a legacy involves creating positive change.
    • Authenticity in storytelling resonates with audiences.
    • Finding purpose in work leads to fulfillment.

    Sound Bites

    • "Stories are integral for human connection."
    • "The butterfly symbolises transformation."
    • "We need to create human connection."
    • "We need to create a second video."
    • "Empathy is the key thing."
    • "We have so many taboos."
    • "I just think it's so important."
    • "Life is so short and finite."

    Chapters

    00:00 Introduction to Web Usability and Grace Carter

    07:09 The Evolution of the Metamorphose Group

    14:59 Empowering Women Through Entrepreneurship

    20:54 Creating Impactful Campaigns

    22:20 The Urgency of Action

    25:34 Harnessing Raw Emotion in Storytelling

    27:32 Empathy as a Powerful Tool

    30:12 The Importance of Vulnerability in Conversations

    33:02 Normalizing Difficult Conversations

    37:38 Challenging the Status Quo for Female Entrepreneurs

    42:10 Leaving a Lasting Legacy

    Learn more about Grace and her work here:

    Grace’s Linkedin: https://www.linkedin.com/in/grace-carter-aphra/

    Aphra: https://www.weareaphra.co.uk/

    Business and Babies: https://www.businessandbabies.co.uk/

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    46 m
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