Summary

In this episode of the Web Usability podcast, Lucy Collins speaks with Joyann Boyce, founder and CEO of InClued AI, about the importance of inclusive marketing. They discuss Joyann's journey into the world of inclusivity, the role of AI in creating inclusive content, and the significance of understanding language and visuals in marketing. Joyann emphasises the need for organisations to be aware of their audience's diversity and to make informed decisions that reflect this understanding. The conversation also touches on the evolution of language, the implications of AI in marketing, and practical advice for organizations looking to improve their inclusivity efforts.

Takeaways

• Inclusive marketing is essential for better business outcomes.
• Understanding your audience's diversity is key to effective marketing.
• AI can help analyse language and context for inclusivity.
• Visual representation in marketing should reflect the target demographic.
• Language evolves, and marketers must adapt to these changes.
• Alt text should include relevant details about individuals in images.
• Organisations need to be transparent about their use of AI.
• Inclusive marketing strategies should be embedded from the start.
• Data-driven decisions lead to more effective marketing strategies.
• It's important to challenge biases in AI and strive for fairness.

Sound Bites

• "It's just better marketing as well."
• "Words change depending on use context."
• "AI can help analyse context a lot easier."
• "Representation matters in alt text."
• "It's about making informed decisions."
• "Know your customers intimately."
• "It's about understanding your customers."

Chapters

00:00 Introduction to Inclusive Marketing

01:10 Joyann's Journey to Inclusivity

04:49 The Importance of Inclusive Marketing

09:54 Key Aspects of Inclusive Marketing

14:27 The Evolution of Language in Marketing

20:09 The Role of AI in Inclusive Marketing

25:43 Visual Representation and Alt Text

30:00 Creating Fairer AI and Its Implications

33:22 Advice for Organisations on Inclusivity

Find out more about Joyann

InClued.AI

Linkedin