In this episode of The Transaction Report, host Steve Feuerstein sits down with Josh Whiteside, Chief Marketing Officer of the South Carolina Education Lottery, to break down the business behind one of the most efficient sponsorship operations in the public sector. From stretching a $12 million marketing budget across college athletics to funding over $8 billion in scholarships, Josh reveals how purpose-driven storytelling and strategic partnerships power the lottery’s success. They dive into the unique challenges of being a cash-only state, the balance between brand visibility and fiscal responsibility, and how sports sponsorships are leveraged not to sell tickets — but to build trust, community impact, and lasting ROI.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Uli Becker, former President of Reebok and Global CMO of Adidas, to unpack the strategy behind some of the most iconic sponsorship campaigns in sports marketing history. From orchestrating Adidas’ landmark 2006 FIFA World Cup activation to pioneering co-branded partnerships with global giants like McDonald’s, Uli shares the real business calculus behind world-stage campaigns. They explore how storytelling turns sponsorship into brand equity, the art of athlete alignment, and why brands that think outside the box win inside the market.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Derek Sharrer, President of the St. Paul Saints, to explore the business behind one of Minor League Baseball’s most iconic franchises. From the Saints’ fan-first philosophy to their seamless transition into Triple-A, Derek shares how authenticity, creativity, and community have shaped the team's brand and long-term success. They dive into the evolving role of minor league teams, building a strong local identity, and how entertainment drives engagement.

In this episode of The Transaction Report, CEO of SportsBiz and host Steve Feuerstein sits down with Meka White Morris, Chief Business Officer of the Chicago Bears, to discuss the evolving business of the NFL. From the shifting economics of stadium development to the power of brand partnerships, they explore how teams are adapting to a rapidly changing sports landscape. Meka shares insights on fan engagement, revenue innovation, and the strategic moves shaping the future of the league. Plus, they dive into the NFL’s business model, the role of hospitality in sports, and what’s next for franchises looking to stay ahead.

In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with sports marketing expert and Revolution EVP Larry Mann to explore the business forces shaping today’s sports landscape. From the financial impact of championship wins to the evolution of sponsorships, streaming, and NIL deals, they dive into the strategies that drive revenue and influence the industry. Plus, they discuss the rise of new leagues, the challenges of athlete endorsement oversaturation, and what’s next for the business of sports.

In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with Daragh Persse, founder of The Brand Fans, to explore the evolving landscape of sports sponsorships and fan engagement. From the shifting expectations of modern audiences to the true metrics that define ROI, they discuss how brands can move beyond logo placement to create meaningful, lasting connections with fans—and what that means for the future of sponsorship strategy in sports and entertainment.

In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with Columbia Business School professor and Mindmasters author Sandra Matz to explore the evolving power of data, AI, and influence. From the dangers of deepfakes to the shaping of sports fandom psychology, they discuss how algorithms shape our reality—and what that means for the future of business, politics, and sports.

In this episode of The Transaction Report, host Steve Feuerstein and Duke professor Ed Tiryakian explore the massive changes reshaping college sports. From the $1.5 billion NIL boom to private equity’s growing influence, they discuss what these shifts mean for athletes, universities, and the future of the NCAA. They also dive into how AI is transforming sponsorship valuation and why fan loyalty is evolving. Is college sports becoming the next pro league?