• The Sponsorship Playbook: How Brands Win in the New Era of Sports Marketing

  • Mar 14 2025
  • Duración: 1 h
  • Podcast

The Sponsorship Playbook: How Brands Win in the New Era of Sports Marketing

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  • Resumen

  • In this episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein sits down with Daragh Persse, founder of The Brand Fans, to explore the evolving landscape of sports sponsorships and fan engagement. From the shifting expectations of modern audiences to the true metrics that define ROI, they discuss how brands can move beyond logo placement to create meaningful, lasting connections with fans—and what that means for the future of sponsorship strategy in sports and entertainment.
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