In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Derek Webber to unpack the shifting landscape of sports marketing and sponsorships. The conversation explores how recent policy changes and corporate restructuring have reshaped the way brands approach partnerships, the ripple effects on sponsorship investment, and why even high-performing programs have faced unexpected pullbacks. They also dive into how leading properties are adapting, the importance of tying sponsorships to real business outcomes, and what it will take for brands to confidently re-engage in an evolving and uncertain environment.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Maria Holmes to explore the evolving landscape of sports sponsorships and valuation. The conversation dives into how brands and rights holders are navigating an increasingly complex ecosystem, the shift from instinct-driven decisions to data-backed strategies, and the challenges of measuring true partnership value. They also discuss where the industry is headed—and what it will take to create smarter, more accountable sponsorship investments.

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Anthony Macri, Chief Revenue Officer of the Atlantic Coast Conference, to unpack the evolving business model of college conferences and their role in shaping the future of college athletics. The conversation explores sponsorship strategy, media rights, and how lessons from the NBA are influencing new approaches—along with the big question: how do conferences continue to create value in an increasingly competitive market?