In this special episode, I sit down with my 8-year-old son for a powerful, honest conversation about resilience, courage, and why quitting is rarely the answer. With refreshing clarity and zero filters, he shares what never giving up looks like through a child’s eyes — and it might be the most grounded advice you’ll hear all year.

This isn’t about hustle.
It’s about belief.
It’s about trying again when things feel hard.

Sometimes the simplest truths are the ones we need most.

If you’re a parent, a leader, or anyone who’s felt like giving up lately — this episode is for you.

#nevergiveup #persistence #resilience #believeitispossible

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

In this powerful and insightful episode of The Tim Castle Show, Tim sits down with bestselling author and behavioral expert Thomas Erikson to explore one of the most counterintuitive truths in leadership: high achievers don’t always make great leaders.

We’ve all seen it — the rock-star salesperson, the brilliant engineer, the top-performing executive who suddenly struggles once they step into a leadership role. Why does excellence in execution so often fail to translate into excellence in leadership?

In this episode, you’ll learn:

• Why the skills that make someone a top performer can actually hinder their success as a leader
• How behavioral styles — the way we communicate, make decisions, and relate to others — shape leadership impact
• The subtle but critical differences between individual competence and team influence
• Why self-awareness and emotional intelligence are more important than IQ or technical mastery
• Practical strategies top performers can use to become confident, inspiring leaders

Thomas brings his signature framework of human behavior — grounded in psychology, real-world examples, and storytelling — to help you understand leadership through a new lens. Whether you’re a founder, manager, or aspiring leader, this episode will challenge your assumptions about performance, people, and power.

Tune in if you want to:
✔️ Flip the “top performer → leader” myth on its head
✔️ Decode the leadership gaps that derail fast-rising talent
✔️ Build teams that follow you not because of what you do — but because of who you are as a leader

Get ready to rethink performance, leadership, and what it really takes to lead at the highest level.

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

I don't think I have ever been as engaged, as obsessed, as when I heard Maz speak. I knew I had to have her on the show to share her goodness with you.

I sit down with Maz Farrelly - one of the most fascinating minds in media, storytelling, and influence.

Maz is the global powerhouse behind Maz Speaks Global. She has produced some of the most famous shows in the world including Big Brother, Celebrity Apprentice, Big Breakfast, Ready Steady Cook, Dragons Den, Strictly Come Dancing, and so many more.

Maz’s journey is anything but ordinary. From London journalist and stylist, to producing some of the world’s biggest TV shows (Big Brother, X Factor, Celebrity Apprentice), to working alongside icons like Beyoncé, Elton John, Snoop Dogg, Ed Sheeran, Richard Branson and even King Charles - Maz now helps businesses and leaders stand out when attention is the most valuable currency of all.

This conversation is a masterclass in attention, influence, leadership, and reinvention.

We explore why “business is show business”, how to think like a TV producer when building your brand, and what most leaders get completely wrong when trying to cut through the noise.

In this episode, you’ll learn:

• Why “It’s not my job to be interested — it’s your job to be interesting” is the most important rule in business today
• How to win attention in the Attention Economy (without shouting or selling harder)
• What Hollywood teaches us about storytelling that actually sticks
• How to lead calmly in chaos when everything is going wrong
• Practical strategies for managing big egos (without losing your sanity)
• The biggest mistake people make when pitching themselves — and how great storytelling fixes it instantly
• Maz’s direct advice for anyone feeling stuck and needing to reinvent themselves

This episode is for leaders, entrepreneurs, sales professionals, creators, and anyone who wants to stand out, influence with confidence, and lead when the pressure is on.

If you’ve ever wondered how to translate lessons from the world’s biggest stages into business success - this one’s unmissable.

Listen now and learn how to think like a producer, communicate like a star, and lead like a pro.

Follow Maz

Maz Speaks Global https://www.mazspeaksglobal.com/

LinkedIn https://www.linkedin.com/in/maz-speaks?originalSubdomain=au

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

In the last episode I did something special, a quick fire round where I grilled Thomas Erikson at speed on the 4 major personality types to understand how to interact with others, build trust fast and communicate more effectively with everyone.

I've added it here for your listening pleasure.

Enjoy,

Best,

Tim

Follow Thomas: https://www.instagram.com/thomaseriksonwriter/?hl=en

Check out Surrounded By Idiots https://www.surroundedbyidiots.com/en/

LinkedIn https://www.linkedin.com/in/surroundedbyidiots/?originalSubdomain=se

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Incredible conversation, so much FUN, with Thomas Erikson on the show. His phenomenally exceptional book Surrounded By Idiots and the Surrounded By Series have done very well indeed and for good reason.

Thomas is charming, charismatic and a heck of a lot of fun. We had such a good time recording this. I could do it all over again!

Welcome back to The Tim Castle Show - the podcast where we decode human behaviour, master influence, and learn what it really takes to win in business, negotiation, and life.

Today’s guest is one of the most influential thinkers on human behaviour in the world. His book Surrounded by Idiots has sold 14 million copies globally, been translated into dozens of languages, and completely changed how people understand communication, leadership, relationships, and themselves.

If you’ve ever thought:

• “Why do people misunderstand me?”
• “Why do brilliant teams still clash?”
• Or “Why does this person think so differently to me?”

Then this episode is going to hit you like a lightning bolt.

Thomas Erikson — author, behavioural expert, fantastic key note speaker, and the man who taught the world the colour-coded language of human behaviour.

We’re diving into:

• Personality types in sales and negotiation
• Leadership and team dynamics
• Relationships and parenting
• And how all of this plays out in a world being reshaped by AI

Buckle up — this one will change the way you see people forever. Grab a fika, stick on the podcast and get ready to blow your mind.

We also did a quick fire. round at the end which is pure gold!

Follow Thomas: https://www.instagram.com/thomaseriksonwriter/?hl=en

Check out Surrounded By Idiots https://www.surroundedbyidiots.com/en/

LinkedIn https://www.linkedin.com/in/surroundedbyidiots/?originalSubdomain=se

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

If you want to win more clients, close bigger deals, and influence at the highest level in 2026, there is one skill that will separate the heavy hitters from the rest:

Action-Driven Storytelling.

In this video, I break down how to tell powerful stories that don’t just entertain — they empower people to move.
Stories that create clarity.
Stories that build trust.
Stories that unlock belief in what’s possible.

Whether you're selling, leading, coaching, negotiating, or inspiring change…
your ability to craft narratives that activate emotion and spark action is the unfair advantage.

⭐ You’ll learn:

• Why stories override logic and inspire commitment
• How to structure a story that shifts belief and drives decisions
• The 3 storytelling mistakes that weaken your influence
• How to use personal narratives to build instant trust
• The secret: making your client the hero — not you
• A plug-and-play storytelling framework you can use in every conversation

In 2026, attention is scarce.
Trust is everything.
And the leaders who can tell compelling stories will rise to the top.

If you want more influence, more impact, and more momentum — start here.

🔔 Subscribe for weekly videos on negotiation, influence, AI-powered communication, and building unstoppable momentum.

#storytelling #influence #salesleadership #communication #2026skills #timcastle #negotiation #authority #persuasion #mindset #momentum #motivation

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Unreasonable Hospitality Explained | Will Guidara with Tim Castle

Throwback to one of my favourite conversations from 2023 — and one that every new subscriber needs to hear.

In this episode, I sit down with Will Guidara, author of incredible book Unreasonable Hospitality and former co-owner of Eleven Madison Park, to unpack what world-class hospitality really means — and why it’s one of the most powerful competitive advantages in business, leadership, and sales. This was the #1 restaurant in the WORLD!

We explore how small, intentional acts create outsized impact, why people remember how you make them feel long after the transaction ends, and how “unreasonable” standards become the difference between being good and being unforgettable.

You’ll learn:

• What unreasonable hospitality actually looks like in practice
• How to build loyalty, trust, and advocacy through human connection
• Why excellence is a mindset, not a budget
• How to apply hospitality principles to sales, leadership, and service

Whether you’re discovering this conversation for the first time or revisiting it with fresh eyes, this is a masterclass in creating experiences people never forget.

Because in a world of automation and AI, how you make people feel still wins.

This is one of my favorite episodes and conversations EVER!

#unreasonablehospitality #thetimcastleshow #customerservice

Follow Will: Instagram https://www.instagram.com/wguidara/?hl=en

Unreasonable Hospitality https://www.unreasonablehospitality.com/

LinkedIn: https://www.linkedin.com/in/willguidara/

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/

Most people wait for motivation. High performers take action first — and anchor it in gratitude.

In this episode, Tim Castle breaks down the simple daily practice that creates momentum, sharpens focus, and changes the way opportunities show up in your life and work. This isn’t about positive thinking. It’s about disciplined action, grounded presence, and using gratitude as a force multiplier for performance, sales, and leadership.

You’ll discover:

• Why action creates clarity (not the other way around)
• How gratitude stabilises your energy under pressure
• The daily habit that compounds confidence and results
• How to show up calmer, sharper, and more trusted in high-stakes conversations

If you want more momentum without burnout — and better outcomes without force — this episode gives you a practical edge you can apply immediately.

Success isn’t random. It’s engineered — one action at a time.

Follow Tim

Tim is recognised in the Worlds Top 30 Negotiation Professionals of 2025, an award winning best selling Author of 5 books and negotiation expert. His books are relied upon by Universities, Fortune 100 companies and prestigious startups as playbooks to influence, persuasion, sales and negotiation.

NEW BOOK: #1 on Amazon #startingabusiness - The First Domino, leverage your sales process, take more risk and win clients. Don't miss the Launch Promo https://a.co/d/jl1aYMQ

Free Sales Resources here https://www.thefirstdominobook.com/

Number 1 on Amazon for #Job Interviews https://a.co/d/4VttXfu

Tims YouTube https://www.youtube.com/@TimCastle

Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en

The Highly Skilled Negotiator Short Course (80+ LESSONS + Bonus course Job Interview Mastery) - improve your negotiation skills. https://www.timjscastle.com/the-highly-skilled-negotiator

Tim's Website https://www.timjscastle.com/