In this forward-looking episode, I sit down with Stephen Honight, Founder of LMo7, a company operating at the frontier of AI search and next-generation digital discovery. Together, we unpack the seismic shift from traditional SEO to a new paradigm powered by artificial intelligence, AEO, GEO and Agentic Commerce.

We explore:

• What AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Search really mean — and why they are rapidly becoming mission-critical for modern marketers.
• Agentic Commerce — the rise of autonomous AI agents that don’t just recommend products, but research, evaluate, and purchase on behalf of consumers.
• How challenger brands can win by capturing high-value “real estate” inside AI models before incumbents catch up.
• Why visibility is no longer about ranking on a page — it’s about being trusted by the model.
• The strategic moves leaders must make now to remain discoverable in an AI-first economy.

Stephen shares the thinking behind building LMo7 in such a transformative space, what most organizations are underestimating, and how marketing leaders can position themselves ahead of the curve rather than reacting to it.

If you care about the future of search, digital influence, and competitive advantage in the AI era - this conversation is essential listening.

Because in a world where AI is deciding what gets seen… the brands that understand the rules will own the future.

Follow Stephen

Stephens LinkedIn https://www.linkedin.com/in/stephen-honight/

Lmo7 https://www.lmo7.com/ai-search-for-consumer-brands

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

Todays guest is one of the most respected voices in modern negotiation.

She’s a professor at Columbia Law School, a negotiation trainer to the United Nations, and the bestselling author of Ask for More - a book that has changed how millions of people think about advocating for themselves.

Her work challenges a deeply ingrained myth: that negotiation is about confrontation, pressure, or power.

Instead, she teaches something far more effective - that the right question, asked at the right moment, can completely change the outcome of a conversation.

She’s helped diplomats navigate international crises, leaders negotiate careers and compensation, and everyday people learn how to ask for what they deserve — without fear, guilt, or burnout.

Today, we’re going to talk about why asking is a skill, how to negotiate without aggression, and how to show up with confidence in the moments that matter most.

Follow Alex:

Claim your copy of Ask For More https://amzn.to/4roY4RU

Follow Alex on Instagram https://www.instagram.com/alexandrabcarter/

Columbia Law School https://www.law.columbia.edu/faculty/alexandra-carter

Alex website https://alexcarterasks.com/

Tedx Talk https://www.ted.com/talks/alex_carter_how_to_ask_for_more_and_get_it_sep_2024

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

In this gripping episode, Tim Castle sits down with Tracy Hall, author, keynote speaker, and former global marketing executive to explore the shocking true story behind her memoir and story, The Last Victim.

After a 25-year career leading brand and marketing for companies like eBay, GoDaddy, and WooliesX, Tracy’s life took a devastating turn when she fell victim to one of Australia’s most notorious con men, a serial fraudster who manipulated 15 victims out of $7.6 million.

Tracy was his final target, losing $317,000 and, for a time, her ability to trust.

But this conversation isn’t just about loss, it’s about resilience, rebuilding, and reclaiming power. Tracy opens up about the psychology of scams, the neuroscience of trust, and how even the smartest people can fall prey to manipulation in the age of AI, deepfakes, and digital deception.

Together, Tim and Tracy unpack:
💥 How scammers weaponize emotion, urgency, and authority bias
💥 Why “scammers don’t hack systems - they hack people”
💥 The difference between healthy and dangerous vulnerability
💥 How to build “trust by design” inside your brand and business
💥 The mindset shifts to move from victim to victory

Tracy’s message is a powerful reminder that while we can’t always control what happens to us, we can control how we respond and rebuild.

Now Tracy speaks to global brands about trust, fraud and designing systems that outsmart the fraudsters by understanding how human psychology works.

Follow Tracy

Website: https://tracyhall.com.au/

You've got to book Tracy to come give a keynote on this topic, it will have you gripped to your seat.

Tracy's Instagram https://www.instagram.com/tracyleehall/?hl=en

Tracy's LinkedIn https://www.linkedin.com/in/tracyhall1975/

Tracy Hall is an author, financial wellness speaker, dedicated advocate against scams and intimate fraud.

#TheTimCastleShow #TracyHall #TheLastVictim #BelieveItIsPossible #Trust #Resilience #FraudPrevention #FinancialEmpowerment #AIandEthics #Scams #EmotionalIntelligence #Transformation

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

In this special episode, I sit down with my 8-year-old son for a powerful, honest conversation about resilience, courage, and why quitting is rarely the answer. With refreshing clarity and zero filters, he shares what never giving up looks like through a child’s eyes — and it might be the most grounded advice you’ll hear all year.

This isn’t about hustle.
It’s about belief.
It’s about trying again when things feel hard.

Sometimes the simplest truths are the ones we need most.

If you’re a parent, a leader, or anyone who’s felt like giving up lately — this episode is for you.

#nevergiveup #persistence #resilience #believeitispossible

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

In this powerful and insightful episode of The Tim Castle Show, Tim sits down with bestselling author and behavioral expert Thomas Erikson to explore one of the most counterintuitive truths in leadership: high achievers don’t always make great leaders.

We’ve all seen it — the rock-star salesperson, the brilliant engineer, the top-performing executive who suddenly struggles once they step into a leadership role. Why does excellence in execution so often fail to translate into excellence in leadership?

In this episode, you’ll learn:

• Why the skills that make someone a top performer can actually hinder their success as a leader
• How behavioral styles — the way we communicate, make decisions, and relate to others — shape leadership impact
• The subtle but critical differences between individual competence and team influence
• Why self-awareness and emotional intelligence are more important than IQ or technical mastery
• Practical strategies top performers can use to become confident, inspiring leaders

Thomas brings his signature framework of human behavior — grounded in psychology, real-world examples, and storytelling — to help you understand leadership through a new lens. Whether you’re a founder, manager, or aspiring leader, this episode will challenge your assumptions about performance, people, and power.

Tune in if you want to:
✔️ Flip the “top performer → leader” myth on its head
✔️ Decode the leadership gaps that derail fast-rising talent
✔️ Build teams that follow you not because of what you do — but because of who you are as a leader

Get ready to rethink performance, leadership, and what it really takes to lead at the highest level.

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

I don't think I have ever been as engaged, as obsessed, as when I heard Maz speak. I knew I had to have her on the show to share her goodness with you.

I sit down with Maz Farrelly - one of the most fascinating minds in media, storytelling, and influence.

Maz is the global powerhouse behind Maz Speaks Global. She has produced some of the most famous shows in the world including Big Brother, Celebrity Apprentice, Big Breakfast, Ready Steady Cook, Dragons Den, Strictly Come Dancing, and so many more.

Maz’s journey is anything but ordinary. From London journalist and stylist, to producing some of the world’s biggest TV shows (Big Brother, X Factor, Celebrity Apprentice), to working alongside icons like Beyoncé, Elton John, Snoop Dogg, Ed Sheeran, Richard Branson and even King Charles - Maz now helps businesses and leaders stand out when attention is the most valuable currency of all.

This conversation is a masterclass in attention, influence, leadership, and reinvention.

We explore why “business is show business”, how to think like a TV producer when building your brand, and what most leaders get completely wrong when trying to cut through the noise.

In this episode, you’ll learn:

• Why “It’s not my job to be interested — it’s your job to be interesting” is the most important rule in business today
• How to win attention in the Attention Economy (without shouting or selling harder)
• What Hollywood teaches us about storytelling that actually sticks
• How to lead calmly in chaos when everything is going wrong
• Practical strategies for managing big egos (without losing your sanity)
• The biggest mistake people make when pitching themselves — and how great storytelling fixes it instantly
• Maz’s direct advice for anyone feeling stuck and needing to reinvent themselves

This episode is for leaders, entrepreneurs, sales professionals, creators, and anyone who wants to stand out, influence with confidence, and lead when the pressure is on.

If you’ve ever wondered how to translate lessons from the world’s biggest stages into business success - this one’s unmissable.

Listen now and learn how to think like a producer, communicate like a star, and lead like a pro.

Follow Maz

Maz Speaks Global https://www.mazspeaksglobal.com/

LinkedIn

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

In the last episode I did something special, a quick fire round where I grilled Thomas Erikson at speed on the 4 major personality types to understand how to interact with others, build trust fast and communicate more effectively with everyone.

I've added it here for your listening pleasure.

Enjoy,

Best,

Tim

Follow Thomas: https://www.instagram.com/thomaseriksonwriter/?hl=en

Check out Surrounded By Idiots https://www.surroundedbyidiots.com/en/

LinkedIn https://www.linkedin.com/in/surroundedbyidiots/?originalSubdomain=se

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

Incredible conversation, so much FUN, with Thomas Erikson on the show. His phenomenally exceptional book Surrounded By Idiots and the Surrounded By Series have done very well indeed and for good reason.

Thomas is charming, charismatic and a heck of a lot of fun. We had such a good time recording this. I could do it all over again!

Welcome back to The Tim Castle Show - the podcast where we decode human behaviour, master influence, and learn what it really takes to win in business, negotiation, and life.

Today’s guest is one of the most influential thinkers on human behaviour in the world. His book Surrounded by Idiots has sold 14 million copies globally, been translated into dozens of languages, and completely changed how people understand communication, leadership, relationships, and themselves.

If you’ve ever thought:

• “Why do people misunderstand me?”
• “Why do brilliant teams still clash?”
• Or “Why does this person think so differently to me?”

Then this episode is going to hit you like a lightning bolt.

Thomas Erikson — author, behavioural expert, fantastic key note speaker, and the man who taught the world the colour-coded language of human behaviour.

We’re diving into:

• Personality types in sales and negotiation
• Leadership and team dynamics
• Relationships and parenting
• And how all of this plays out in a world being reshaped by AI

Buckle up — this one will change the way you see people forever. Grab a fika, stick on the podcast and get ready to blow your mind.

We also did a quick fire. round at the end which is pure gold!

Follow Thomas: https://www.instagram.com/thomaseriksonwriter/?hl=en

Check out Surrounded By Idiots https://www.surroundedbyidiots.com/en/

LinkedIn https://www.linkedin.com/in/surroundedbyidiots/?originalSubdomain=se

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...