In this forward-looking episode, I sit down with Stephen Honight, Founder of LMo7, a company operating at the frontier of AI search and next-generation digital discovery. Together, we unpack the seismic shift from traditional SEO to a new paradigm powered by artificial intelligence, AEO, GEO and Agentic Commerce.

We explore:

• What AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Search really mean — and why they are rapidly becoming mission-critical for modern marketers.
• Agentic Commerce — the rise of autonomous AI agents that don’t just recommend products, but research, evaluate, and purchase on behalf of consumers.
• How challenger brands can win by capturing high-value “real estate” inside AI models before incumbents catch up.
• Why visibility is no longer about ranking on a page — it’s about being trusted by the model.
• The strategic moves leaders must make now to remain discoverable in an AI-first economy.

Stephen shares the thinking behind building LMo7 in such a transformative space, what most organizations are underestimating, and how marketing leaders can position themselves ahead of the curve rather than reacting to it.

If you care about the future of search, digital influence, and competitive advantage in the AI era - this conversation is essential listening.

Because in a world where AI is deciding what gets seen… the brands that understand the rules will own the future.

Follow Stephen

Stephens LinkedIn https://www.linkedin.com/in/stephen-honight/

Lmo7 https://www.lmo7.com/ai-search-for-consumer-brands

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

Todays guest is one of the most respected voices in modern negotiation.

She’s a professor at Columbia Law School, a negotiation trainer to the United Nations, and the bestselling author of Ask for More - a book that has changed how millions of people think about advocating for themselves.

Her work challenges a deeply ingrained myth: that negotiation is about confrontation, pressure, or power.

Instead, she teaches something far more effective - that the right question, asked at the right moment, can completely change the outcome of a conversation.

She’s helped diplomats navigate international crises, leaders negotiate careers and compensation, and everyday people learn how to ask for what they deserve — without fear, guilt, or burnout.

Today, we’re going to talk about why asking is a skill, how to negotiate without aggression, and how to show up with confidence in the moments that matter most.

Follow Alex:

Claim your copy of Ask For More https://amzn.to/4roY4RU

Follow Alex on Instagram https://www.instagram.com/alexandrabcarter/

Columbia Law School https://www.law.columbia.edu/faculty/alexandra-carter

Alex website https://alexcarterasks.com/

Tedx Talk https://www.ted.com/talks/alex_carter_how_to_ask_for_more_and_get_it_sep_2024

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...

In this gripping episode, Tim Castle sits down with Tracy Hall, author, keynote speaker, and former global marketing executive to explore the shocking true story behind her memoir and story, The Last Victim.

After a 25-year career leading brand and marketing for companies like eBay, GoDaddy, and WooliesX, Tracy’s life took a devastating turn when she fell victim to one of Australia’s most notorious con men, a serial fraudster who manipulated 15 victims out of $7.6 million.

Tracy was his final target, losing $317,000 and, for a time, her ability to trust.

But this conversation isn’t just about loss, it’s about resilience, rebuilding, and reclaiming power. Tracy opens up about the psychology of scams, the neuroscience of trust, and how even the smartest people can fall prey to manipulation in the age of AI, deepfakes, and digital deception.

Together, Tim and Tracy unpack:
💥 How scammers weaponize emotion, urgency, and authority bias
💥 Why “scammers don’t hack systems - they hack people”
💥 The difference between healthy and dangerous vulnerability
💥 How to build “trust by design” inside your brand and business
💥 The mindset shifts to move from victim to victory

Tracy’s message is a powerful reminder that while we can’t always control what happens to us, we can control how we respond and rebuild.

Now Tracy speaks to global brands about trust, fraud and designing systems that outsmart the fraudsters by understanding how human psychology works.

Follow Tracy

Website: https://tracyhall.com.au/

You've got to book Tracy to come give a keynote on this topic, it will have you gripped to your seat.

Tracy's Instagram https://www.instagram.com/tracyleehall/?hl=en

Tracy's LinkedIn https://www.linkedin.com/in/tracyhall1975/

Tracy Hall is an author, financial wellness speaker, dedicated advocate against scams and intimate fraud.

#TheTimCastleShow #TracyHall #TheLastVictim #BelieveItIsPossible #Trust #Resilience #FraudPrevention #FinancialEmpowerment #AIandEthics #Scams #EmotionalIntelligence #Transformation

Follow Tim

• Magnetic Influence: How to negotiate and persuade in a disrupted world. Pre-order Now https://amzn.to/3M5HKq3
• #1 Startups book $0-1m The First Domino https://amzn.to/3Z0NrbJ
• The Art of Negotiation #1 in UK #jobinterviews and #1 in US for CareerAdvancement https://amzn.to/3LSA6zh
• Tim Castle is recognised in the Worlds Top 30 Negotiation Professionals an award winning best selling Author and negotiation expert. His books are relied upon by Universities, Fortune 500 companies.
• YouTube https://www.youtube.com/@TimCastle
• Negotiation Expert Instagram https://www.instagram.com/timjscastle/?hl=en
• The Highly Skilled Negotiator Course (80+ LESSONS) https://www.timjscastle.com/the-highly-skilled-negotiator
• How To Crush Your Job Interviews Course https://www.timjscastle.com/job-interview-mastery
• Negotiation Skills Training Academy https://www.thenegotiatorsedge.ai/
• Tim's Website https://www.timjscastl...