Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts.

I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new people, connecting with them, converting them into clients, and keeping those relationships alive long after the trip is booked.

We're talking about creating that beautiful multi-channel approach that works with your personality and capacity, because things don't have to be perfect or polished anymore, they just need to be authentic and connecting.

I'm also sharing my favorite inner work exercises that'll help you figure out your unique why and create content that positions you as the go-to travel advisor in your niche.

This is your roadmap to building a marketing ecosystem that brings in clients consistently without burning you out.

Questions this episode answers:

• How do you meet new clients as a travel advisor?
• How does SEO and AI optimization work for travel agencies?
• What social media strategies work best for travel advisors?
• How do you convert leads into paying travel clients?
• What should you include in a travel advisor discovery call?
• How do you reconnect with past travel clients to get repeat business?
• What is the onion layer exercise for travel entrepreneurs?
• How do you create a content marketing system for your travel agency?
• What buying stages do travel clients go through?
• Why should travel advisors send birthday cards and direct mail to clients?

Enjoy (and take action)!

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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency!

Just like those musicians had to put themselves out there to get noticed, you've got to stop hiding and start showing up in the right spaces where your ideal clients are hanging out.

I'm breaking down how to create raving fans who can't stop talking about you, why niching down is like finding your signature sound, and the super impactful power of strategic partnerships with local businesses.

Plus, I'm sharing some creative ideas for joint venture trips that'll have you thinking way outside the box.

Trust me, these entertainment industry gems are about to transform how you think about marketing and growing your travel business!

Questions this episode answers:

• How can travel agents put themselves out there to attract more clients?
• Why should travel advisors focus on making clients feel something special?
• How can travel agents work with local businesses to grow their client base
• What's the difference between referrals and raving fan referrals in travel?
• How do you find the right venues and spaces to market your travel business?
• How can travel agents build joint venture partnerships with breweries and entertainment venues?
• What makes some travel agents stand out more than others?
• How do you create memorable client experiences in travel planning?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week

Welcome to the fourth and final episode of this year's Summer Selling Series!

I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without burning out.

We're talking real numbers - like how selling just one cruise per week can net you $30K+ annually, and why specializing in cruises is actually the secret to scaling faster than trying to be a generalist.

Korrine shares her journey from fighting the "I don't just book cruises" mentality to embracing cruises as the easiest, most profitable segment of her business, plus her best sales tips for upselling clients from balconies to suites.

You'll discover why that three-night Bahamas cruise booking could be the start of an 18-year client relationship, and get the inside scoop on automating onboard bookings for passive income.

Plus, stick around for a major announcement at the end of the episode that you won't want to miss!

Visit Korrine's Website: https://www.travelbizboss.com/

Connect with Korrine on Social: https://www.instagram.com/travelbizboss/, https://www.facebook.com/travelbizboss/, https://www.linkedin.com/in/korrinejohnson/

Questions this episode answers:

• What commission rates can travel advisors earn on cruise bookings?
• What's included in a custom cruise experience that clients pay fees for?
• Which cruise lines are best for families vs adults-only travelers?
• What's the difference between mass market, premium, and luxury cruise lines?
• How do you match clients to the right cruise line for their needs?
• How do you build authority as a cruise specialist travel advisor?
• What training should new cruise-focused travel advisors complete first?
• How do you sell cruises without having been on one yourself?
• What questions should you ask cruise line BDMs at trade shows?
• What's the best way to transition from selling everything to cruise specialization?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com