Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners Podcast Por Rita M. Perez arte de portada

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners

De: Rita M. Perez
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Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs.

We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby.

For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.

© 2025 Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business Owners
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Episodios
  • Ep 233 I Tried Writing a Blog Post Every Day for 30 Days and Here's What Happened
    Dec 19 2025

    Send Rita a text with your thoughts!

    Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

    Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839


    So I did something a little crazy in November...I challenged myself to write a blog post every single day.

    Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list.

    I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life.

    Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned.


    Questions this episode answers:

    • How long does it take to write a blog post using AI?
    • What is keyword research and why does it take so long?
    • How many blog posts do you need before your website gains traction?
    • What tools are best for keyword research for bloggers?
    • How do you use AI to write blog posts faster?
    • What is the difference between main keywords and supplementary keywords
    • How many times should you use your main keyword in a blog post?
    • What happens when you blog every day for a month?
    • What are long tail keywords and how do they help small bloggers?
    • How can blogging help travel advisors grow their business?
    • What is keyword competition and how does it affect blog rankings?
    • How do you overcome blogging inconsistency?


    Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link)

    I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator.

    I'm also part of Profitable Part Time Blogger (https://ritaventures--ninaclapperton.thrivecart.com/profitable-part-time-blogger/), which is currently in the She Knows Everything Bundle: https://ritaventures--ninaclapperton.thrivecart.com/she-knows-everything-bundle/


    Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off

    ---------------------------------------------------------------

    Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    Más Menos
    45 m
  • Ep 232 The Exact Marketing Audit I'd Run for Your Travel Business If I Was your CMO
    Dec 12 2025

    Send Rita a text with your thoughts!

    Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


    Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer?

    I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business.

    This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so.

    We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals.


    Questions this episode answers:

    • What does a Chief Marketing Officer do for a travel business?
    • How do I conduct a marketing audit for my travel agency?
    • What should I review first when evaluating my travel business marketing?
    • What is a Voice of Customer audit and why does it matter for travel advisors?
    • How do I evaluate which marketing channels are working for my travel business?
    • What marketing metrics should travel advisors be tracking?
    • How do I know if I'm spending money in the right places for marketing?
    • How do I audit my website copy and messaging as a travel advisor?
    • How often should I update my brand photos and marketing assets?
    • What should I include in my marketing matrix as a travel advisor?
    • How do I evaluate my marketing ROI in my travel business?
    • Which marketing investments are worth it for travel agency owners?
    • How do I know when to stop using a marketing strategy that isn't working?
    • How do I identify my ideal client for better marketing results?
    • Should travel advisors attend marketing conferences or industry events?


    Enjoy (and take action)!

    ---------------------------------------------------------------

    Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    Más Menos
    47 m
  • Ep 231 Saying No to 24/7 Clients and Building a More Aligned Travel Agency with Marcie Muensterman
    Dec 5 2025

    Send Rita a text with your thoughts!

    Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/


    Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week.

    She's breaking down why limiting yourself to 5-6 clients per month isn't crazy, how to stop believing the lies about needing to be available 24/7 for luxury clients, and why Facebook groups might be the smartest move you're not making.

    If you're tired of working all the time and barely clearing six figures despite massive sales, or you're wondering if there's actually a better way to do this whole travel advisor thing, you need to hear this conversation.


    Marcie's FB Group: https://www.facebook.com/groups/703198800848069

    Marcie's Podcast: https://thetraveladvisormarcie.com/no-bs-travel-advisor-podcast


    Questions this episode answers:

    • What are the red flags of being misclassified as a 1099 contractor instead of an employee?
    • What boundaries should travel advisors set with clients to avoid burnout?
    • How many clients should a travel advisor take per month?
    • Do luxury travel clients really need 24/7 availability from their travel advisor?
    • Should travel advisors ask clients for their budget upfront?
    • How do you increase your minimum spend per client as a travel advisor?
    • Can you build a successful travel business using only a Facebook group without a website?
    • Should travel advisors make their Facebook groups public or private?
    • What host agencies pay the highest commission rates to travel advisors?
    • How do you recover from travel advisor burnout and rebuild your business?
    • What are the warning signs of a problematic host agency relationship?
    • How do you sell higher-priced travel without focusing on budget?
    • Should travel advisors specialize in one destination or be generalists?
    • How do you maximize commission on each travel booking?
    • What advice should travel advisors ignore in the industry?
    • How do you build a referral-based travel business?


    Enjoy (and take action)!

    ---------------------------------------------------------------

    Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

    Say HI on Social:
    LinkedIn: https://www.linkedin.com/in/ritaperez19/
    Instagram: http://www.instagram.com/takethehelmvbs
    FB Group: https://www.facebook.com/groups/529490048073622

    Direct EMAIL:
    rita@steeryourmarketing.com

    Más Menos
    50 m
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