Ep 243 Why I Don't Rely on Social Media to Get Clients

Send Rita a text with your thoughts!

Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776

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If you've been spinning your wheels on social media waiting for clients to find you, I want to give you full permission to stop.

Social media is a great nurture tool, but it has never been my lead generator, and I'm breaking down exactly why, plus what has actually built my business over the years.

We're talking relationships, LinkedIn, searchable content, and yes, even a little bit of serendipity.

If you're ready to stop chasing viral reels and start building something sustainable, this one's for you.

Questions this episode answers:

• Why doesn't social media bring me clients as an entrepreneur?
• How do travel advisors get clients without social media?
• Is LinkedIn worth it for travel business owners?
• How do I build a sustainable client base as an entrepreneur?
• What is the best lead generation strategy for travel advisors?
• How do I create searchable content that attracts clients?
• Does going viral on social media actually grow your business?
• What is the difference between social media as a nurture tool vs a lead generator?
• How do relationships and networking grow a small business?
• Does the size of your social media following determine how many clients you get?

Enjoy (and take action!)

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Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.

She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

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