Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.

Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve's book, 'PR That Works', which provides practical strategies and real-world case studies for PR professionals and business owners.

Don't miss the valuable takeaways from this experienced PR veteran.

DISCUSSED IN THIS EPISODE

01:04 Meet Steve Turner: PR Expert

02:21 Steve's Journey into PR

05:43 Adapting to the Digital Age

09:45 Leveraging Media Coverage

12:17 The Value of Earned Media

15:30 Insights from Steve's Book

21:11 How to Connect with Journalists

25:05 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1154541504

CONNECT WITH STEVE

Website: https://solomonturner.com

Social Media:

LinkedIn: https://www.linkedin.com/in/steveturnerpr/

Facebook:: https://www.facebook.com/steveturnerpr

Instagram: @rockstarpublicist-Instagram

X: @steveturnerpr-X

Amos Balongo has been a corporate motivational speaking sensation since moving to the United States from Africa. He has presented at several leadership conferences and summits and traveled to over 32 countries motivating and transforming leaders with his message.

In this episode, Amos shares his journey from Africa to the United States, his shift from management consulting to leadership coaching, and the pivotal role of effective communication in leadership. He and Tom discuss common communication mistakes leaders make, the importance of authenticity, and the power of storytelling. Amos also outlines his coaching processes and offers resources for improving communication skills. This episode is essential listening for anyone looking to enhance their leadership abilities through better communication.

DISCUSSED IN THIS EPISODE

01:03 Amos's Journey From Africa to Corporate Leadership

04:33 The Importance of Effective Communication in Leadership

06:07 Common Communication Mistakes Leaders Make

07:01 The Power of Clarity and Simplicity in Messaging

10:56 Developing Effective Communication Skills

12:48 The Role of Authenticity in Leadership

15:07 The Impact of Storytelling in Communication

18:04 Amos's Coaching and Resources

20:43 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1150499142

CONNECT WITH AMOS

Website: https://amosbalongo.com/

Social Media:

LinkednIn: https://www.linkedin.com/in/amosbalongo/

Twitter/X: https://x.com/abalongo

Facebook: https://www.facebook.com/amosbalongo

YouTube: https://www.youtube.com/@AmosBalongoinc

Instragram: https://www.instagram.com/amosbalongo

Spotify: https://open.spotify.com/show/46nGeoZTKCYOhrJh7Lfg42

David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, he's written sales letters that have brought in as much as $40 million to one business. These days, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations.

In this episode, David discusses his book The Persuasion Story Code and explains why short, simple persuasion stories are more powerful than lengthy, dramatic tales. He breaks down the six categories and 25 types of persuasion stories that can be used in marketing and sales to build trust, overcome objections, and close deals. He and Tom also touch on the role of AI in storytelling and how to train AI to write persuasive stories effectively.

Tune in for a masterclass in copywriting.

DISCUSSED IN THIS EPISODE

~01:04 Introducing David Garfinkel: The Copywriting Master

~03:19 The Power of Persuasion Stories

~04:51 Understanding the Persuasion Story Code

~07:59 The Impact of Short Stories in Business

~15:35 Analyzing Famous Persuasion Stories

~22:00 Finding Your Own Persuasion Stories

~25:59 Understanding the Essence of a Story

~27:02 Real-World Examples of Persuasion Stories

~28:05 The Role of Subtlety in Storytelling

~29:54 Dramatic Impact in Movies vs. Persuasion Stories

~31:30 Effective Storytelling Techniques

~36:01 The Power of Status in Persuasion

~38:41 AI in Copywriting: Challenges and Strategies

~42:03 The Limitations of AI in Creativity

~43:15 Harnessing AI for Better Copywriting

~50:06 Final Thoughts and Resources

FULL EPISODE VIDEO

https://vimeo.com/1145066407

CONNECT WITH DAVID

Books:

The Persuasion Story Code: https://a.co/d/itWG12S

Breakthrough Copywriting: https://a.co/d/7DfMgE1

LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/

Neil Rogers is an author, speaker, and business leader with over 37 years of experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns.

In this episode, Neil shares insights from his book 'Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar,' illustrating how his early experiences as a bartender shaped his success in business. He and Tom discuss the importance of systems and processes, the power of hospitality, and how connecting with clients on a personal level can drive business success.

Neil emphasizes the significance of consistency, persistence, and tenacity in sales, providing actionable advice for anyone looking to transform their marketing and sales approach through the power of storytelling.

DISCUSSED IN THIS EPISODE

00:57 Meet Neil Rogers: From Bartender to Business Leader

02:12 The Journey from Bartending to Business Success

04:32 Applying Bartender Skills to Sales

06:51 The Birth of 'Bar Tips' and Business Insights

14:20 The Importance of Systems and Processes

18:24 Applying Lifelong Principles

18:55 Lessons from a Top Salesman

21:08 Transitioning to a New Industry

23:30 The Art of Tenacity in Sales

24:01 Hospitality and Personal Connection

31:07 Enhancing Customer Experience

32:21 Conclusion and Resources

FULL EPISODE VIDEO

https://vimeo.com/1142599906

CONNECT WITH NEIL

Websites:

rogmark.net

positiveactivity.net

Book: https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1

LinkedIn: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22/

Jeff has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. His direct mail fundraising appeals have been recognized with more than a dozen industry awards.

In this episode, he and Tom cover the importance of making mail skimmable, emotionally engaging, and urgent, and touching on how these principles apply across political, nonprofit, and for-profit sectors, including real estate. They explore the importance of multi-channel strategies and integrating print with digital media to maximize impact.

Whether you're a fundraiser or business owner, this episode is rich with timeless marketing wisdom.

DISCUSSED IN THIS EPISODE

01:02 Meet the Guest: Jeff Kruszyna Impressive Background

02:50 The Power and Resurgence of Direct Mail

05:17 Emotional Connection and Storytelling in Marketing

11:44 Political Messaging: Simplifying Complex Issues

22:01 Testing and Personalization in Direct Response

26:40 Effective Calls to Action in Digital Marketing

28:13 Transition to Real Estate Marketing

28:43 Core Marketing Principles for Real Estate

30:37 The Power of Direct Mail in Modern Marketing

33:50 Integrating Multi-Channel Campaigns

43:32 The Importance of Repetition in Marketing

47:22 Conclusion and Contact Information

FULL EPISODE VIDEO

https://vimeo.com/1138367733

CONNECT WITH JEFF

Website: https://www.jmkvictory.com/

LinkedIn: linkedin.com/company/jmkvictory/

Twitter and Instagram: @JMKVictory

Facebook: facebook.com/jmkvictory

Doug is a brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, Daily Herald, MSN Money, Yahoo Finance, and the Seattle Times, along with authoring several #1 best selling books. He's also been featured on broadcast media including CBS & FOX News. He hosted his own show radio program, “The Real Estate Coach” to ABC’s powerhouse, WLS AM 890 radio in Chicago.

Through his “future-proof” marketing and relationship-driven initiatives he works to give leaders "blue ocean" opportunities to expand their reach & impact.

In this episode, Doug elaborates on how entrepreneurs and business leaders can avoid the trap of turning into 'white noise' by embedding human elements such as heart, experience, and responsibility into their machine-generated content. He and Tom explore the importance of personal branding, particularly when authoring a book, and in leveraging human connections to stand out in a crowded digital marketplace.

DISCUSSED IN THIS EPISODE

01:05 Meet Doug Crowe: Brand Specialist and Media Insider

02:03 The Impact of AI on Content Creation

04:09 Humanizing AI-Generated Content

15:27 Doug Crow's Business and Services

23:56 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1135913555

CONNECT WITH DOUG

Website: https://authoryourbrand.com/

LinkedIn: https://www.linkedin.com/in/thedougcrowe/

Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.

He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life.

DISCUSSED IN THIS EPISODE

~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur

~03:10 The Importance of Standing Out in Marketing

~06:14 Lessons from Disney: Systems and Processes

~12:57 Customer Retention and the Power of Experience

~15:03 The Cost of Acquiring vs. Retaining Customers

~20:00 The Importance of Communication in Customer Experience

~23:46 Vance Morris: Master of Storytelling and Email Marketing

~23:58 Customer Support Failures and Basics

~24:30 Creating Magical Customer Experiences

~26:15 Translating Disney's Magic to Your Business

~27:33 Handling Delays with Grace

~31:12 The Power of Personal Touch

~35:52 Implementing Systems for Success

~38:43 Practical Steps to Wow Your Customers

~40:48 Final Thoughts and Encouragement

~43:50 Closing Remarks and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1133717150

CONNECT WITH VANCE

Website: https://www.vancemorris.com

Service: https://www.deliverservicenow.com

Social Media:

LinkedIn: https://www.linkedin.com/in/vancemorris/

YouTube: https://www.youtube.com/@Deliverservicenow

Facebook: https://www.facebook.com/vance.morris.9/

Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.

In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.

DISCUSSED IN THIS EPISODE

~00:57 Meet Hunter Hensley: Solving the Broke Leads Problem

~02:03 Understanding the Core Principles of Sales

~03:58 How Simple Check and Smart Form Work

~08:04 Legal Considerations in Lead Qualification

~12:57 Optimizing Ad Spend with Qualified Leads

~18:17 Who Can Benefit from SimpleCheck?

~20:35 Introducing SmartForm: A New Tool for Lead Capture

~24:12 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1131169411

CONNECT WITH HUNTER

Website: www.simplecheck.com/smartform

Instagram: instagram.com/officialhunterhensley