How to Get Earned Media That Actually Moves The Needle (with Steve Turner)

Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.

Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve's book, 'PR That Works', which provides practical strategies and real-world case studies for PR professionals and business owners.

Don't miss the valuable takeaways from this experienced PR veteran.

DISCUSSED IN THIS EPISODE

01:04 Meet Steve Turner: PR Expert

02:21 Steve's Journey into PR

05:43 Adapting to the Digital Age

09:45 Leveraging Media Coverage

12:17 The Value of Earned Media

15:30 Insights from Steve's Book

21:11 How to Connect with Journalists

25:05 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1154541504

CONNECT WITH STEVE

Website: https://solomonturner.com

Social Media:

LinkedIn: https://www.linkedin.com/in/steveturnerpr/

Facebook:: https://www.facebook.com/steveturnerpr

Instagram: @rockstarpublicist-Instagram

X: @steveturnerpr-X