The Story Power Marketing Show Podcast Por Tom Ruwitch arte de portada

The Story Power Marketing Show

The Story Power Marketing Show

De: Tom Ruwitch
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Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful storytelling is all about. That’s what this podcast is all about.

Copyright Story Power Marketing, Inc.
Economía Marketing Marketing y Ventas
Episodios
  • How to Get Earned Media That Actually Moves The Needle (with Steve Turner)
    Jan 14 2026

    Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.

    Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve's book, 'PR That Works', which provides practical strategies and real-world case studies for PR professionals and business owners.

    Don't miss the valuable takeaways from this experienced PR veteran.


    DISCUSSED IN THIS EPISODE

    01:04 Meet Steve Turner: PR Expert

    02:21 Steve's Journey into PR

    05:43 Adapting to the Digital Age

    09:45 Leveraging Media Coverage

    12:17 The Value of Earned Media

    15:30 Insights from Steve's Book

    21:11 How to Connect with Journalists

    25:05 Conclusion and Final Thoughts


    FULL EPISODE VIDEO

    https://vimeo.com/1154541504


    CONNECT WITH STEVE

    Website: https://solomonturner.com

    Social Media:

    LinkedIn: https://www.linkedin.com/in/steveturnerpr/

    Facebook:: https://www.facebook.com/steveturnerpr

    Instagram: @rockstarpublicist-Instagram

    X: @steveturnerpr-X

    Más Menos
    31 m
  • What Are We Really Trying To Say (with Amos Balongo)
    Dec 31 2025

    Amos Balongo has been a corporate motivational speaking sensation since moving to the United States from Africa. He has presented at several leadership conferences and summits and traveled to over 32 countries motivating and transforming leaders with his message.

    In this episode, Amos shares his journey from Africa to the United States, his shift from management consulting to leadership coaching, and the pivotal role of effective communication in leadership. He and Tom discuss common communication mistakes leaders make, the importance of authenticity, and the power of storytelling. Amos also outlines his coaching processes and offers resources for improving communication skills. This episode is essential listening for anyone looking to enhance their leadership abilities through better communication.


    DISCUSSED IN THIS EPISODE

    01:03 Amos's Journey From Africa to Corporate Leadership

    04:33 The Importance of Effective Communication in Leadership

    06:07 Common Communication Mistakes Leaders Make

    07:01 The Power of Clarity and Simplicity in Messaging

    10:56 Developing Effective Communication Skills

    12:48 The Role of Authenticity in Leadership

    15:07 The Impact of Storytelling in Communication

    18:04 Amos's Coaching and Resources

    20:43 Conclusion and Final Thoughts


    FULL EPISODE VIDEO

    https://vimeo.com/1150499142


    CONNECT WITH AMOS

    Website: https://amosbalongo.com/

    Social Media:

    LinkednIn: https://www.linkedin.com/in/amosbalongo/

    Twitter/X: https://x.com/abalongo

    Facebook: https://www.facebook.com/amosbalongo

    YouTube: https://www.youtube.com/@AmosBalongoinc

    Instragram: https://www.instagram.com/amosbalongo

    Spotify: https://open.spotify.com/show/46nGeoZTKCYOhrJh7Lfg42

    Más Menos
    24 m
  • How to Craft Stories That Persuade and Sell (with David Garfinkel)
    Dec 10 2025

    David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, he's written sales letters that have brought in as much as $40 million to one business. These days, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations.

    In this episode, David discusses his book The Persuasion Story Code and explains why short, simple persuasion stories are more powerful than lengthy, dramatic tales. He breaks down the six categories and 25 types of persuasion stories that can be used in marketing and sales to build trust, overcome objections, and close deals. He and Tom also touch on the role of AI in storytelling and how to train AI to write persuasive stories effectively.

    Tune in for a masterclass in copywriting.


    DISCUSSED IN THIS EPISODE

    ~01:04 Introducing David Garfinkel: The Copywriting Master

    ~03:19 The Power of Persuasion Stories

    ~04:51 Understanding the Persuasion Story Code

    ~07:59 The Impact of Short Stories in Business

    ~15:35 Analyzing Famous Persuasion Stories

    ~22:00 Finding Your Own Persuasion Stories

    ~25:59 Understanding the Essence of a Story

    ~27:02 Real-World Examples of Persuasion Stories

    ~28:05 The Role of Subtlety in Storytelling

    ~29:54 Dramatic Impact in Movies vs. Persuasion Stories

    ~31:30 Effective Storytelling Techniques

    ~36:01 The Power of Status in Persuasion

    ~38:41 AI in Copywriting: Challenges and Strategies

    ~42:03 The Limitations of AI in Creativity

    ~43:15 Harnessing AI for Better Copywriting

    ~50:06 Final Thoughts and Resources


    FULL EPISODE VIDEO

    https://vimeo.com/1145066407


    CONNECT WITH DAVID

    Books:

    The Persuasion Story Code: https://a.co/d/itWG12S

    Breakthrough Copywriting: https://a.co/d/7DfMgE1

    LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/

    Más Menos
    54 m
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