Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.

Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve's book, 'PR That Works', which provides practical strategies and real-world case studies for PR professionals and business owners.

Don't miss the valuable takeaways from this experienced PR veteran.

DISCUSSED IN THIS EPISODE

01:04 Meet Steve Turner: PR Expert

02:21 Steve's Journey into PR

05:43 Adapting to the Digital Age

09:45 Leveraging Media Coverage

12:17 The Value of Earned Media

15:30 Insights from Steve's Book

21:11 How to Connect with Journalists

25:05 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1154541504

CONNECT WITH STEVE

Website: https://solomonturner.com

Social Media:

LinkedIn: https://www.linkedin.com/in/steveturnerpr/

Facebook:: https://www.facebook.com/steveturnerpr

Instagram: @rockstarpublicist-Instagram

X: @steveturnerpr-X

Amos Balongo has been a corporate motivational speaking sensation since moving to the United States from Africa. He has presented at several leadership conferences and summits and traveled to over 32 countries motivating and transforming leaders with his message.

In this episode, Amos shares his journey from Africa to the United States, his shift from management consulting to leadership coaching, and the pivotal role of effective communication in leadership. He and Tom discuss common communication mistakes leaders make, the importance of authenticity, and the power of storytelling. Amos also outlines his coaching processes and offers resources for improving communication skills. This episode is essential listening for anyone looking to enhance their leadership abilities through better communication.

DISCUSSED IN THIS EPISODE

01:03 Amos's Journey From Africa to Corporate Leadership

04:33 The Importance of Effective Communication in Leadership

06:07 Common Communication Mistakes Leaders Make

07:01 The Power of Clarity and Simplicity in Messaging

10:56 Developing Effective Communication Skills

12:48 The Role of Authenticity in Leadership

15:07 The Impact of Storytelling in Communication

18:04 Amos's Coaching and Resources

20:43 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1150499142

CONNECT WITH AMOS

Website: https://amosbalongo.com/

Social Media:

LinkednIn: https://www.linkedin.com/in/amosbalongo/

Twitter/X: https://x.com/abalongo

Facebook: https://www.facebook.com/amosbalongo

YouTube: https://www.youtube.com/@AmosBalongoinc

Instragram: https://www.instagram.com/amosbalongo

Spotify: https://open.spotify.com/show/46nGeoZTKCYOhrJh7Lfg42

David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, he's written sales letters that have brought in as much as $40 million to one business. These days, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations.

In this episode, David discusses his book The Persuasion Story Code and explains why short, simple persuasion stories are more powerful than lengthy, dramatic tales. He breaks down the six categories and 25 types of persuasion stories that can be used in marketing and sales to build trust, overcome objections, and close deals. He and Tom also touch on the role of AI in storytelling and how to train AI to write persuasive stories effectively.

Tune in for a masterclass in copywriting.

DISCUSSED IN THIS EPISODE

~01:04 Introducing David Garfinkel: The Copywriting Master

~03:19 The Power of Persuasion Stories

~04:51 Understanding the Persuasion Story Code

~07:59 The Impact of Short Stories in Business

~15:35 Analyzing Famous Persuasion Stories

~22:00 Finding Your Own Persuasion Stories

~25:59 Understanding the Essence of a Story

~27:02 Real-World Examples of Persuasion Stories

~28:05 The Role of Subtlety in Storytelling

~29:54 Dramatic Impact in Movies vs. Persuasion Stories

~31:30 Effective Storytelling Techniques

~36:01 The Power of Status in Persuasion

~38:41 AI in Copywriting: Challenges and Strategies

~42:03 The Limitations of AI in Creativity

~43:15 Harnessing AI for Better Copywriting

~50:06 Final Thoughts and Resources

FULL EPISODE VIDEO

https://vimeo.com/1145066407

CONNECT WITH DAVID

Books:

The Persuasion Story Code: https://a.co/d/itWG12S

Breakthrough Copywriting: https://a.co/d/7DfMgE1

LinkedIn: https://www.linkedin.com/in/david-garfinkel-a51211/