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The hidden truth behind successful personal training isn't just exercise knowledge—it's mastering the art of sales. After surveying countless fitness professionals about why trainers quit the industry, one answer stood out: the inability to sell their services effectively.

Most trainers make critical mistakes during the sales process. They talk excessively when they should be listening, make conversations self-centered rather than client-focused, and struggle to convey their true value. The result? Potential clients walking away with "I'll think about it" instead of signing up for transformative training packages.

The core issue is a confidence problem rooted in competence gaps. Trainers who struggle with sales often lack depth in their professional knowledge and network. They can't fluently discuss anatomy, haven't attended hands-on continuing education, and don't have relationships with allied health professionals like physical therapists and registered dietitians. These deficiencies create subtle insecurity that clients can sense during consultations.

Through real-world examples—including the story of an executive client who paid $8,400 for a month of training and brought a $400 whiskey bottle as a thank-you gift—this episode reveals the psychology behind successful fitness sales. You'll learn practical techniques for assessment processes that convert, setting clear expectations, handling objections confidently, and building genuine relationships with clients.

The most transformative action you can take today? Record yourself delivering a sales presentation, analyze your performance objectively, and challenge yourself to approach potential clients with confidence-building exercises. Sales isn't something you can avoid as a trainer—it's a fundamental skill that, when mastered, allows you to help more people transform their lives while building the career you deserve.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
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Falls among the elderly cost our healthcare system over $50 billion annually—a staggering figure made even more heartbreaking when you realize many are preventable through proper strength training. Yet the fitness industry continues pushing ineffective "gentle" approaches that fail to provide adequate stimulus for meaningful adaptation.

This episode dismantles outdated training myths for older adults and presents a comprehensive framework for designing strength programs that truly address the physiological changes of aging: sarcopenia (loss of muscle mass) and dynopenia (loss of power). Using a 70-year-old retired professor as our case study, we walk through exactly how to assess, design, and progressively overload a training program that builds functional strength where it matters most.

You'll discover why motor unit recruitment through appropriate loading strategies is essential for bone remodeling—specifically, resistance training with weights that challenge clients in the 8-10 repetition range. We explain why popular balance training methods using unstable surfaces fail to produce optimal results compared to properly designed unilateral strength exercises that challenge stability in the frontal plane.

The episode provides a detailed three-day-per-week program with specific exercises, sets, reps, and progressions that can be immediately implemented with older clients. You'll learn assessment strategies that evaluate relevant movements like sit-to-stand rather than irrelevant ones like overhead squat, and understand how to incorporate cognitive challenges that stimulate brain-derived neurotrophic factor for improved neuroplasticity.

Beyond program design, we address crucial considerations like increased protein needs for seniors and practical coaching strategies that build confidence while challenging clients appropriately. This evidence-based approach doesn't just improve fitness metrics—it preserves independence and quality of l

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
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Jake's IG: Jake_Schum

Ever wonder what happens when a professional athlete's career ends? Jake Schum's remarkable journey from NFL punter to elite fitness coach offers a masterclass in resilience and reinvention.

Jake takes us through his winding path to professional football—starting with soccer, transitioning to football, walking on at University at Buffalo, and eventually earning spots with the Tampa Bay Buccaneers and Green Bay Packers. The rarity of NFL punting positions (just 32 in the world) meant constant competition and uncertainty, but Jake's unwavering determination kept him pushing forward: "I'm going to make it one way or another. I'm just going to keep knocking at the door."

What truly sets Jake's story apart is how he transformed his athletic experience into coaching expertise. Unlike many trainers who start with certifications, Jake built his foundation through practical experience and mentorship, including training at the legendary Westside Barbell with Louie Simmons. Those experiences shaped his coaching philosophy: "I've seen plenty of people book smart that don't know what the heck they're doing in the gym."

Now operating from a fully-equipped garage gym in Buffalo, Jake applies the conjugate training system to clients ranging from competitive athletes to everyday fitness enthusiasts. His approach combines functional strength with mobility and flexibility—skills he needed as a punter who "was literally pretty much doing a split in the air." Even Buffalo's notorious winters don't stop his dedicated clients from showing up.

As a father, Jake has redefined the "dad bod" standard, maintaining his impressive physique while balancing family responsibilities. His practical advice for aspiring trainers emphasizes consistency, authenticity, and proactive client development: "You have to put in the work. You can't just wait for people to come to you."

Follow Jake on Instagram @jake_schum or visit gridironga

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
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Show Up Fitness is launching our NEW podcast with IG D_fit_man director of India operations & education, Devang. Anytime you see INDIA, these podcasts will be specific to the 28 States in India.

Still a great podcast for EVERYONE, but focused on the 1.4 billion friends in India.

What does it take to leave a conventional path and build something meaningful in the fitness industry? In this revealing debut episode of the Show of Fitness India podcast, host Devang Borda strips away the filters to share his remarkable journey from engineering graduate to fitness educator.

Devang breaks down the pivotal moments that shaped his career – from those first humbling months with no clients to the gutsy decision to walk away from a coveted position at a prestigious fitness studio. His story challenges the standard metrics of success in today's fitness world, making a compelling case that true impact comes not from follower counts or transformation photos, but from developing unshakeable competence and confidence.

"Followers will fade, hype will fade, but skills will stay," Devang explains, cutting through industry noise with refreshing clarity. He details how his work with Show of Fitness deepened his understanding of assessment systems, corrective strategies, and coaching frameworks – replacing guesswork with structured expertise. For trainers feeling undervalued or professionals trapped in unfulfilling careers, his message resonates: "You're not stuck, you're just early."

This podcast promises no fluff, no generic motivation – just practical insights for navigating India's evolving fitness landscape. Whether you're a new trainer or five years into your career, Devang invites you to join the real fitness revolution happening in India – one based on respect, science, and genuine client care. Ready to transform your approach to fitness coaching? Subscribe now and discover how to build both the confidence and competence that will define your f

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
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Email info@showupfitness.com with your five-star review to get the NASM cheat sheet.

Chapter 12 in How to Become A Successful Personal Trainer vol. 2 will help you pass. Leave a 5 star review for $200 worth of FREe nasm resources to pass in less than 30 days if you cannot get a refund.

Ready to crack the code on passing your NASM exam? This episode delivers the blueprint that's helped over 5,200 people achieve certification success with a 100% pass rate for those who receive the coveted "thumbs up" during tutoring.

Forget spending months drowning in a 700-page textbook. The secret lies in mastering core concepts that consistently appear on the exam: planes of motion, muscle functions, the OPT model, and assessment protocols. Through a real-time tutoring session, you'll witness exactly what you need to know about sagittal, frontal, and transverse planes, identifying agonist and synergist muscles, and understanding exercise programming through all five phases of the OPT model.

The episode breaks down complex concepts into digestible chunks – from recognizing overactive muscles during movement assessments to understanding basic nutrition requirements and client goal-setting. You'll learn why the upper trapezius tends to be overactive when arms elevate during pulling exercises, why the 4-2-1-1 tempo belongs in Phase 1 stabilization training, and how to identify when a client's blood pressure indicates hypertension.

Most importantly, you'll discover why racing to certification matters. With 80-97% of personal trainers quitting within their first year, passing your exam quickly allows you to gain the hands-on experience that truly builds competence and confidence. Stop letting textbook overwhelm delay your career – this episode provides the focused strategy you need to pass NASM and move forward with real-world training mastery.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

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Renaissance Periodization, CEO Nick Shaw.

What happens when you combine a PhD in exercise science with practical bodybuilding experience and build it into a multi-million dollar fitness empire? Nick Shaw, co-founder of RP Strength, reveals the fascinating journey from basement workouts with sand weights to creating apps that help millions of people transform their physiques. We explore the revolutionary RP Diet Coach app that shifts nutrition coaching from reactive food logging to proactive meal planning, making it easier for busy professionals to achieve their goals. Shaw shares insights on building a successful fitness business, the importance of evidence-based approaches over social media hype, and why most people get distracted by minor details instead of mastering the fundamentals. From entrepreneurship lessons learned through accidental partnerships to navigating the overwhelming world of fitness misinformation, this conversation provides practical wisdom for both fitness professionals and anyone serious about achieving lasting results. Whether you're a personal trainer looking to enhance your client services or someone frustrated with conflicting nutrition advice, Shaw's level-headed approach cuts through the noise to focus on what actually works. Don't miss his perspective on why consistency trumps perfection and how to identify credible sources in an industry flooded with questionable advice. Subscribe for more evidence-based fitness insights that bridge the gap between science and real-world application.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

Send us a text if you want to be on the Podcast & explain why!

Ready to transform your personal training knowledge into a thriving online business? This comprehensive guide breaks down the essential steps that separate successful online coaches from those who struggle to gain traction.

The fitness industry has become increasingly saturated with trainers offering generic workout plans, but the real opportunity lies in creating personalized experiences that AI simply cannot replicate. We dive deep into the critical foundation every online fitness business needs - from selecting the perfect domain name and establishing proper business banking to implementing professional payment processing and coaching platforms that elevate your client experience.

What truly sets this episode apart is our practical approach to content creation. Rather than chasing perfection, we challenge you to embrace consistency by posting regularly for 90 days across your chosen platforms. This compound interest approach to visibility is exactly how we've grown Show Up Fitness into a leading certification and educational platform. We reveal the specific strategies that have helped our community members build sustainable online businesses, including clever pricing structures that allow you to serve clients at various financial levels while maintaining premium positioning.

Perhaps most valuable is our unique perspective on team-building. While many certification programs encourage endless specialization, we demonstrate why building relationships with physical therapists, registered dietitians, and doctors creates an unbeatable value proposition for your clients. This medical team approach is what truly separates qualified trainers from textbook trainers who understand only their own bodies.

Whether you're just starting your online journey or looking to scale your existing fitness business, these ten actionable steps provide the roadmap to stand out in a crowded marketplace. The future belongs to trainers who can deliver truly p

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
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Send us a text if you want to be on the Podcast & explain why!

Dr. Jacob Goodin - https://www.drjacobgoodin.com/cscs-accelerator

Ever feel overwhelmed by energy systems, wondering why your clients need to know about ATP or glycolysis? Dr. Jacob Goodin cuts through the complexity to reveal how bioenergetics knowledge transforms your coaching from guesswork to precision-guided results.

The conversation begins with a clear breakdown of our three energy systems: the phosphagen system (lightning-fast but brief), glycolytic system (moderate speed and capacity), and oxidative system (slow but virtually unlimited). Dr. Goodin explains how these systems work in concert—not isolation—to fuel everything from explosive jumps to marathon runs. What makes this discussion particularly valuable is how he translates complex physiology into practical coaching insights.

Perhaps most eye-opening is the myth-busting around the "fat burning zone." While lower-intensity exercise does use a higher percentage of fat for fuel, Goodin clarifies why this approach isn't optimal for fat loss: "The most time efficient way to lose fat is to build muscle and do higher intensity exercise." This single insight could transform how you approach conditioning for weight management clients.

The podcast delivers golden nuggets about programming structure, explaining why putting cardio at the beginning of a workout compromises force production and hypertrophy gains. We learn why power and skill work should come first, strength second, accessory movements third, and conditioning last—a sequence backed by physiology rather than tradition.

What separates this conversation from typical fitness content is its balance between science and application. Goodin doesn't just explain what happens in the Krebs cycle; he shows how understanding these processes helps you design better work-to-rest ratios, choose appropriate modalities for different clients, and create training sessions that satisfy clients while delivering results.

Rea

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...