Send us a text if you want to be on the Podcast & explain why!

The hidden truth behind successful personal training isn't just exercise knowledge—it's mastering the art of sales. After surveying countless fitness professionals about why trainers quit the industry, one answer stood out: the inability to sell their services effectively.

Most trainers make critical mistakes during the sales process. They talk excessively when they should be listening, make conversations self-centered rather than client-focused, and struggle to convey their true value. The result? Potential clients walking away with "I'll think about it" instead of signing up for transformative training packages.

The core issue is a confidence problem rooted in competence gaps. Trainers who struggle with sales often lack depth in their professional knowledge and network. They can't fluently discuss anatomy, haven't attended hands-on continuing education, and don't have relationships with allied health professionals like physical therapists and registered dietitians. These deficiencies create subtle insecurity that clients can sense during consultations.

Through real-world examples—including the story of an executive client who paid $8,400 for a month of training and brought a $400 whiskey bottle as a thank-you gift—this episode reveals the psychology behind successful fitness sales. You'll learn practical techniques for assessment processes that convert, setting clear expectations, handling objections confidently, and building genuine relationships with clients.

The most transformative action you can take today? Record yourself delivering a sales presentation, analyze your performance objectively, and challenge yourself to approach potential clients with confidence-building exercises. Sales isn't something you can avoid as a trainer—it's a fundamental skill that, when mastered, allows you to help more people transform their lives while building the career you deserve.

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

Send us a text if you want to be on the Podcast & explain why!

Falls among the elderly cost our healthcare system over $50 billion annually—a staggering figure made even more heartbreaking when you realize many are preventable through proper strength training. Yet the fitness industry continues pushing ineffective "gentle" approaches that fail to provide adequate stimulus for meaningful adaptation.

This episode dismantles outdated training myths for older adults and presents a comprehensive framework for designing strength programs that truly address the physiological changes of aging: sarcopenia (loss of muscle mass) and dynopenia (loss of power). Using a 70-year-old retired professor as our case study, we walk through exactly how to assess, design, and progressively overload a training program that builds functional strength where it matters most.

You'll discover why motor unit recruitment through appropriate loading strategies is essential for bone remodeling—specifically, resistance training with weights that challenge clients in the 8-10 repetition range. We explain why popular balance training methods using unstable surfaces fail to produce optimal results compared to properly designed unilateral strength exercises that challenge stability in the frontal plane.

The episode provides a detailed three-day-per-week program with specific exercises, sets, reps, and progressions that can be immediately implemented with older clients. You'll learn assessment strategies that evaluate relevant movements like sit-to-stand rather than irrelevant ones like overhead squat, and understand how to incorporate cognitive challenges that stimulate brain-derived neurotrophic factor for improved neuroplasticity.

Beyond program design, we address crucial considerations like increased protein needs for seniors and practical coaching strategies that build confidence while challenging clients appropriately. This evidence-based approach doesn't just improve fitness metrics—it preserves independence and quality of l

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...

Send us a text if you want to be on the Podcast & explain why!

Jake's IG: Jake_Schum

Ever wonder what happens when a professional athlete's career ends? Jake Schum's remarkable journey from NFL punter to elite fitness coach offers a masterclass in resilience and reinvention.

Jake takes us through his winding path to professional football—starting with soccer, transitioning to football, walking on at University at Buffalo, and eventually earning spots with the Tampa Bay Buccaneers and Green Bay Packers. The rarity of NFL punting positions (just 32 in the world) meant constant competition and uncertainty, but Jake's unwavering determination kept him pushing forward: "I'm going to make it one way or another. I'm just going to keep knocking at the door."

What truly sets Jake's story apart is how he transformed his athletic experience into coaching expertise. Unlike many trainers who start with certifications, Jake built his foundation through practical experience and mentorship, including training at the legendary Westside Barbell with Louie Simmons. Those experiences shaped his coaching philosophy: "I've seen plenty of people book smart that don't know what the heck they're doing in the gym."

Now operating from a fully-equipped garage gym in Buffalo, Jake applies the conjugate training system to clients ranging from competitive athletes to everyday fitness enthusiasts. His approach combines functional strength with mobility and flexibility—skills he needed as a punter who "was literally pretty much doing a split in the air." Even Buffalo's notorious winters don't stop his dedicated clients from showing up.

As a father, Jake has redefined the "dad bod" standard, maintaining his impressive physique while balancing family responsibilities. His practical advice for aspiring trainers emphasizes consistency, authenticity, and proactive client development: "You have to put in the work. You can't just wait for people to come to you."

Follow Jake on Instagram @jake_schum or visit gridironga

Want to ask us a question? Email email info@showupfitness.com with the subject line PODCAST QUESTION to get your question answered live on the show!

Our Instagram: https://www.instagram.com/showupfitnessinternship/?hl=en
TikTok: https://www.tiktok.com/@showupfitnessinternship
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
Show Up Fitness Internship & CPT: https://online.showupfitness.com/pages/online-show-up?utm_term=show%20up%20fitness
NASM study guide: ...