Episode 3: “Your Brand Can’t Hold Your Baggage”
Being honest about your story is powerful. But turning your trauma into a marketing plan? That’s something else entirely.

In this episode, we talk about the difference between integrated vulnerability and unprocessed oversharing—and how Ted Lasso gives us the perfect metaphor through characters like Jamie, Ted, and Dr. Sharon Fieldstone. We’ll also explore my own experience with public overexposure and the unexpected healing that came through a Season 1 interview with Eunice Brownlee.

This isn’t about shutting down your truth. It’s about knowing when your story is medicine—and when it’s still a wound.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 2: “The Metrics Aren’t the Message”
Ted Lasso is a Business Story: When Visibility Outpaces Readiness

In a world where algorithms dictate value and going viral is mistaken for success, we need to talk about what happens when your brand grows faster than your ability to hold it.

In this episode, I unpack what it really means when visibility outpaces readiness—through the lens of Ted Lasso, of course. Jamie Tartt may be the poster child, but I’ve lived this too: growing audiences before I was emotionally or structurally prepared, and watching my creativity pay the price.

We’ll explore the traps of trend-chasing, the difference between being seen and being sustainable, and what to do when your growth feels more like exposure than expansion.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 1: “The Game Is Bigger Than You”

We’re kicking off Season 2 with a truth bomb: if your brand becomes more about you than the people you serve, you’ve lost the plot. Inspired by Nate’s arc in Ted Lasso, this episode takes a hard look at ego-driven leadership, performative personal brands, and the cult of personality that’s eating entrepreneurship alive.

We’ll talk about how legacy leaders like Roy Kent and Coach Beard show us a different path—and how I’ve had to reckon with my own Nate moments during my business evolution.

This one’s spicy. It’s real. And it’s a wake-up call we all need.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

There’s a moment in Ted Lasso where Roy Kent realizes he’s not the player he used to be… and instead of staying stuck in nostalgia, he levels up.
That’s not just character growth—it’s a damn masterclass in business evolution.

Welcome to Season 2 of The School of Moxie Podcast, where we’re flipping the playbook and calling out real talk in entrepreneurship using the one show that broke our hearts and rebuilt our leadership style: Ted Lasso.

This season is all about integrity, evolution, and knowing when it’s time to fire the douche canoes in your business life.

🎯 Want behind-the-scenes insights, episode drops, and the real woo-to-strategy pipeline?
Get on the email list: https://sensiblewoo.com/subscribe

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Hey School of Moxie fam! I've got a season intermission episode for you with updates on where we're at with season 2, featuring Ted Lasso as the TV binge-a-thon with a ton of leadership lessons. I'm also sharing a podcast episode swap with my friends Ashlan and Victoria at Take the Leap. For all of you who ask me lots of questions about how I built a business weaving my intuitive guidance gifts with coaching... this episode has it all for you!

0:00 Season 2 Update: Ted Lasso is on the way...

8:27 Ad spots: Feminist Podcast Collective

16:36 Introduction to Take the Leap episode swap...

17:20 Take the Leap Podcast Guest Episode

1:40:06 Conclusion + End Credits

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo: weekly extended readings

Guest information

Mary is the CEO and founder of Sensible Woo. A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations. For the last eight years, she’s been a business coach championing the focus on systems and data management as a solid foundation for sustainable businesses that scale. You can travel with Mary as she records guests in studios through her weekly emails, YouTube, Instagram, and Threads.

Show Credits

• Host, Wri

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

In the season finale of the School of Moxie Podcast, host Mary Williams reflects on the journey of Season 1, centered around the video game adaptation, "The Last of Us." She shares insights from the official podcast of the show, where creators originally aimed for ten episodes but discovered a more compelling narrative by merging the first two episodes into one. This parallels the concept of completing hard tasks, and Mary emphasizes the importance of facing challenges and growing through them.

Listeners are encouraged to catch up on "The Last of Us" and engage in self-reflection by listening to the podcast, reading "Bittersweet" by Susan Cain, and practicing intuitive content consumption. The episode concludes with gratitude for the audience's support, an invitation to stay connected through social media and newsletters, and an exciting teaser for Season 2 with "Ted Lasso."

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo: weekly extended readings

Guest information

Mary is the CEO and founder of Sensible Woo. A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations. For the last eight years, she’s been a business coach championing the focus on systems and data management as a solid foundation for sustainable businesses that scale. You can travel with Mary as she records guests in studios through her weekly emails, YouTube, Instagram, and Threads.

Show Credits

• Host, Writer, Producer: Mary Williams
• Sound Master: Chris Martin
• Marketing Support: The AK Collective

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

In this episode, host Mary Williams and guest Chris Martin delve into the essence of authenticity in podcasting. They discuss the lack of humanity in many current business-related podcasts, emphasizing the need for genuine conversations over scripted exchanges. The conversation touches on editing to preserve human elements, personal growth through professional work, and scripting podcast seasons based on thematic characters. This episode offers a deep dive into the art of podcasting while maintaining a strong human connection.

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo: weekly extended readings

Guest information
You could create a list of words that describes what Chris Martin does —curiosity builder, filmmaker, podcaster, designer, writer, and educator—or use fancy words like multihyphenate, multipotentialite, or polymath, producer succinctly sums it up. Since 2002, Chris has been involved in filmmaking projects ranging from live video production and documentary videos to feature films and episodic web series. Chris Martin Studios was brought to life in 2006. In 2016, he entered the world of podcasts with his weekly show Getting Work To Work. In 2020, he added a second show focusing on the world of independent film called Beyond Your Imagination with Chris Martin. In 2023, Chris expanded the Getting Work To Work universe to include a documentary series and newsletter. You can connect with Chris through his website, Substack, podcast, Instagram, YouTube, and LinkedIn.

Show Credits

• Host, Writer, Producer: Mary Williams
• Sound Master: Chris Martin
• Marketing Support: The AK Collective

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Step behind the scenes of the School of Moxie podcast with host Mary Williams as she unravels the tapestry of creativity, analogies, and business insights that shape this groundbreaking series. Discover the podcast's unique approach, diving deep into Season One of the HBO original series 'The Last of Us,' wielding spoilers as a tool for comprehensive discussions.

Dive into the entrepreneurial realm with Mary's intertwined coaching and media background, offering a holistic perspective on marketing, business development, and finding one's natural voice. Explore logistical intricacies, from travel to studio setups, revealing the meticulous planning behind each episode's production. Gain insights into the interplay of creativity, systematization, and the quest for bougie excellence. Join Mary on this odyssey through entrepreneurship, creativity, and the relentless pursuit of impactful storytelling.

Links:
Links to resources, transcript, show notes, and show information are found on the podcast homepage.

Episode sponsors:

• Sensible Woo: free weekly newsletter
• Sensible Woo: weekly extended readings

Guest information

Mary is the CEO and founder of Sensible Woo. A librarian by trade, who established herself in the entertainment industry as the digital archivist for a major animation production studio, she has consulted for not only entertainment companies, but also marketing agencies, tech start-ups, and non-profit fundraising organizations. For the last eight years, she’s been a business coach championing the focus on systems and data management as a solid foundation for sustainable businesses that scale. You can travel with Mary as she records guests in studios through her weekly emails, YouTube, Instagram, and Threads.

Show Credits

• Host, Writer, Producer: Mary Williams
• Sound Master: Chris Martin
• Marketing Support: The AK Collective

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗