Episode 3: “Your Brand Can’t Hold Your Baggage”
Being honest about your story is powerful. But turning your trauma into a marketing plan? That’s something else entirely.

In this episode, we talk about the difference between integrated vulnerability and unprocessed oversharing—and how Ted Lasso gives us the perfect metaphor through characters like Jamie, Ted, and Dr. Sharon Fieldstone. We’ll also explore my own experience with public overexposure and the unexpected healing that came through a Season 1 interview with Eunice Brownlee.

This isn’t about shutting down your truth. It’s about knowing when your story is medicine—and when it’s still a wound.

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Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

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Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 2: “The Metrics Aren’t the Message”
Ted Lasso is a Business Story: When Visibility Outpaces Readiness

In a world where algorithms dictate value and going viral is mistaken for success, we need to talk about what happens when your brand grows faster than your ability to hold it.

In this episode, I unpack what it really means when visibility outpaces readiness—through the lens of Ted Lasso, of course. Jamie Tartt may be the poster child, but I’ve lived this too: growing audiences before I was emotionally or structurally prepared, and watching my creativity pay the price.

We’ll explore the traps of trend-chasing, the difference between being seen and being sustainable, and what to do when your growth feels more like exposure than expansion.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗

Episode 1: “The Game Is Bigger Than You”

We’re kicking off Season 2 with a truth bomb: if your brand becomes more about you than the people you serve, you’ve lost the plot. Inspired by Nate’s arc in Ted Lasso, this episode takes a hard look at ego-driven leadership, performative personal brands, and the cult of personality that’s eating entrepreneurship alive.

We’ll talk about how legacy leaders like Roy Kent and Coach Beard show us a different path—and how I’ve had to reckon with my own Nate moments during my business evolution.

This one’s spicy. It’s real. And it’s a wake-up call we all need.

👀 Want more clarity like this every week?
Subscribe to my weekly media digest at sensiblewoo.com/subscribe for behind-the-scenes insights, readings, and updates you won’t get anywhere else.

Support the show

I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

You can find this show wherever you listen to podcasts and all of the links to resources, guest information, and anything else we might reference in an episode are in the show notes.

We appreciate your support by subscribing and submitting a 5 star review. It helps other listeners find and share this content alongside you, our wonderful listeners.

Like and follow Sensible Woo on YouTube, Instagram, and don’t forget to subscribe to email updates at sensiblewoo.com, which includes a weekly Tarot reading delivered right to your inbox.

Until next week, be sensible, be woo, and most of all, be you. 🤗