Ted Lasso is a Business Story: Vulnerability ≠ Strategy

Episode 9: “Your Brand Can’t Hold Your Baggage”

There’s a difference between telling your story with intention—and bleeding all over your audience for engagement.

In Episode 9, we unpack the misuse of vulnerability in online entrepreneurship and why your healing deserves more than a Canva carousel. With help from Ted Lasso characters like Jamie Tartt, Rebecca, and Dr. Sharon Fieldstone, we explore what real emotional integration looks like—on and off the mic.

I also get personal about the Depp/Heard trial, a raw moment in my visibility journey, and how a Season 1 episode with Eunice Brownlee gave me a doorway into storytelling that was actually ready to be shared.

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I’m Mary Williams, your host and the founder of Sensible Woo. School of Moxie the podcast where we watch TV shows and movies and talk about the entrepreneurship lessons embedded in the stories. The episode archive is found here.

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