Episodios

  • How To Grow Your Small Business's Email List in 2026
    Jan 8 2026

    If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)

    This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consent, the need for compelling reasons for customers to join, and the effectiveness of landing pages and lead magnets.

    Email marketing can be a powerful tool for small businesses, and we want you SOB’s to use it to its full potential. That’s why this week’s Marketing HOT TAKE is that email marketing is UNDERRATED, and should be used by ALL small businesses! Disagree? Let us know in the comments.

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Welcome to our Marketing Cult! Please Leave Us a Review

    05:45 The Importance of Email Marketing

    07:33 Consent in Email Marketing

    09:11 Reaching Existing Customers Strategy

    13:45 Forms, Lead Magnets, and Landing Pages

    19:02 Understanding Your Target Audience

    22:33 TLDL; Ways to Grow Your Email List in 2026

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Email Marketing Best Practices for Small Business Owners: https://youtu.be/35Glyz2Aw6I

    Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE

    5 Steps to Starting Email Marketing as a Small Business Owner: https://youtu.be/Xd4IomWN59s

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Más Menos
    25 m
  • Essential Marketing Analytics Small Businesses Need to Track in 2026
    Jan 1 2026

    In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and focus on these 3 key analytics.

    This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026.

    We’re sharing why these marketing analytics are important, how they can be compared to one another, and how to calculate and utilize these metrics effectively.

    Marketing HOT TAKE: It does not matter how old or large your business is, you need to be tracking your data! Agree? Let us know in the comments!

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Welcome to our Marketing Cult! Please Leave Us a Review

    02:59 Marketing Essentials for the New Year

    05:25 Marketing Hot Take: The Importance of Tracking Analytics

    09:22 Understanding Return on Investment (ROI)

    16:52 Customer Lifetime Value Explained

    29:00 Calculating Customer Acquisition Cost

    38: TLDL; Summary of Marketing Analytics

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Building a Marketing Budget For Your Small Business in 2026: https://youtu.be/yvmE4e4FyRw

    How to Create a Marketing Plan You’ll Actually Use in 2026: https://youtu.be/4aZtxHBBBxE

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Más Menos
    40 m
  • The Marketing Guessing Game | S.O.B. Marketing 2025 Holiday Special
    Dec 25 2025

    Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and the rest of our family this year, so we did not record a new episode for this week. Instead, we’re sharing last year’s holiday episode again.

    It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! We invited our parents to join the show for a hilarious trip down marketing memory lane.

    We shared some of our funniest, most cringe-worthy marketing stories from over the years—but we didn’t reveal who lived through them. Instead, our parents had to guess which of us was behind each story! Who knows us better? Who’s totally stumped? Tune in to find out!

    ➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?

    Join our monthly membership 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    _________________

    Chapters:

    00:00 Thank You For Listening & Please Leave a Review

    05:00 Family Game: Guess the Story

    06:43 Market Research at the Sonic Drive Thru

    08:58 Networking Gone Wrong

    16:45 Recording Mishap - No Audio

    20:53 Sign Twirling for an Urgent Care Center

    24:07 To Show or Not to Show Controversial Imagery

    29:39 Wrap-Up and Reflections

    _________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    _________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Más Menos
    32 m
  • How To Create A Marketing Plan You’ll ACTUALLY Use in 2026
    Dec 18 2025

    Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners!

    This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step.

    DOWNLOAD OUR MARKETING PLAN TEMPLATE HERE: https://www.TheSeasonedMarketer.com/plan

    Marketing HOT TAKE: Marketing plans do not have to be lengthy or for the entire year! Creating a quarterly marketing plan can help you stay on track and actually reference it. Agree? Let us know in the comments!

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Welcome to our Marketing Cult! Please Leave Us a Review

    06:46 The Importance of a Marketing Plan

    09:07 Creating a Flexible Marketing Plan

    11:25 Identifying Marketing Initiatives

    15:45 Fixed vs Variable Marketing Initiatives

    24:43 TLDL; A Modern Marketing Plan for Small Businesses

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Marketing Plan Download: https://www.TheSeasonedMarketer.com/plan

    Building a Marketing Budget For Your Small Business in 2026:

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Más Menos
    26 m
  • Building A Marketing Budget You’ll ACTUALLY Use in 2026
    Dec 11 2025

    A key part of planning out your small business’s marketing for 2026? Creating a marketing budget. Marketing budgets are not just about spending money, but about strategically investing in your small business’s growth, and ensuring marketing remains a priority. So don’t skip this episode!

    This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing budgets, why they are important, and the different types of marketing budgets that are available for you as a small business.

    Marketing HOT TAKE: Not creating a marketing budget does NOT save you money! It just prevents you from being consistent and investing in your business. Disagree? Let us know in the comments.

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Welcome to our Marketing Cult! Please Leave Us a Review

    04:56 The Importance of a Marketing Budget

    08:22 Consistency and Accountability in Marketing

    13:55 Types of Marketing Budgets Explained

    15:30 Percentage of Revenue Budgeting Method

    20:32 Fixed Amount Budgeting Method

    25:11 End of Month Allocation Method

    29:09 TLDL; Marketing Budgets for Small Businesses

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Más Menos
    31 m
  • 5 Important Questions For Your Small Business's Year-End Review
    Dec 4 2025

    As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right.

    This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5 questions small businesses should be asking themselves during their year end review. We want to equip our listeners with actionable insights so you can prioritize and prepare your marketing strategies for 2026.

    Marketing HOT TAKE of the week: Reviewing your marketing initiatives is as important as (if not more important) preparing for your next steps. Reflection is what helps you make educated decisions. Agree or disagree? Let us know in the comments!

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Welcome to our Marketing Cult! Please Leave Us a Review

    03:11 Year-End Review for Small Businesses

    05:49 Marketing HOT TAKE: Why Reviewing Is Important

    07:55 Evaluating Marketing Efforts

    13:34 Understanding Revenue Sources

    18:54 Assessing Online Presence

    21:22 Is Your Information Up to Date?

    24:12 Prioritizing Marketing Activities

    25:27 Gathering Customer Feedback

    31:38 TLDL; 5 Important Questions for Your Business’s Year-End Review

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    SEO Changes in 2026: https://youtu.be/iPVlLja8b58

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Más Menos
    33 m
  • Thanksgiving Reflections: Marketing Lessons From Small Businesses We LOVE
    Nov 27 2025

    Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so don’t skip this episode!

    Information on the small businesses we talk about in this episode can be found in the Related Content section.

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

    ____________________

    Chapters:

    00:00 Welcome to our Marketing Cult! Please Leave Us a Review

    07:04 Be The Change Charleston and Strong Messaging

    13:29 Heartcore Outdoors and Solid Branding

    19:42 Black Circle Records and Social Media Strategy

    26:36 Bully Butts Boutique and Product Release

    31:48 Motherland Essentials and Experiential Shopping

    ____________________

    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    Be The Change Charleston: http://bethechangecharleston.org/

    Heartcore Outdoors: http://heartcoreoutdoors.com/

    Black Circle Records: http://blackcirclerecordssc.com/

    Bully Butts Boutique: https://bullybuttsboutique.com

    Motherland Essentials: https://www.instagram.com/motherlandessentials/

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

    ____________________

    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

    This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

    **Youtube: https://www.youtube.com/@TheSeasonedMarketer

    **Facebook: https://www.facebook.com/theseasonedmarketer

    **Instagram: https://www.instagram.com/theseasonedmarketer

    COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

    Más Menos
    37 m
  • Introducing Omnichannel Marketing and Its Importance for Small Businesses
    Nov 20 2025

    Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner?

    This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and we of course provide you with actionable steps to start your omnichannel marketing journey.

    Marketing HOT TAKE of the week: Knowing and understanding your target audience is THE most important step to a building a solid small business. Do you agree or disagree? Let us know in the comments!

    Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

    Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

    • An extensive library of tutorials
    • A community of like minded small owned businesses
    • Free downloads and templates for you to jumpstart your marketing
    • A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

    Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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    Chapters:

    00:00 Welcome to our Marketing Cult! Please Leave Us a Review

    03:28 Understanding Omnichannel Marketing Strategy

    09:12 The Importance of Customer Experience

    18:40 Implementing an Omnichannel Marketing Strategy

    26:58 TLDL; Omnichannel Marketing for Small Businesses

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    𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

    What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk

    Support This Podcast: buymeacoffee.com/sobmarketing

    𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

    S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

    Episode Transcripts: https://sobmarketing.com/blog

    Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

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    If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

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