As a small business owner handling their marketing on their own, it can be hard to know where to even begin.

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers understanding your target audience, setting clear marketing goals, prioritizing tasks, organizing efforts, leveraging low-hanging fruit, finding helpful resources, and the importance of self-care.

As always, we are sharing practical tips and insights to help small business owners navigate the complexities of marketing effectively and efficiently.

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

🎥 An extensive library of tutorials

👯‍♀️A community of like minded small owned businesses

📝 Free downloads and templates for you to jumpstart your marketing

📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

08:36 Know The Basics: Target Audience, Goals, Branding, etc.

16:50 Prioritizing Marketing Channels and Marketing Strategies

20:30 The Importance of Organization and Scheduling

26:18 Automation and Low-Hanging Fruit in Marketing

34:39 Leveraging Resources and Community Support

40:13 Self-Care and Boundaries

42:45 TLDL: Your One Person Marketing Survival Guide Summary

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

How to Create a Customer Avatar For Your Small Business: https://youtu.be/XbxCdWO9fig

How to Create a Simple Marketing Plan That ACTUALLY Works: https://youtu.be/3ouST--c9gA

Try Out Flodesk For FREE: https://flodesk.com/c/THESEASONEDMARKETER

Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing efforts, especially during periods of low creativity or motivation. We share practical tips for overcoming these challenges, including seeking inspiration from outside one's industry, repurposing existing content, and the importance of community support.

Is there something specific you do to get yourself out of a creative funk? Let us know in the comments!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:45 Navigating Marketing in a Funk

05:48 Finding Inspiration Beyond Your Business’s Industry

11:30 Repurposing Content for Fresh Ideas

15:46 Recognizing Growth and Progress

22:10 Returning to Basics and Target Audience Needs

25:29 The Importance of Scheduling

30:10 Leveraging Community Support

36:51 TLDL: How To Get Out of a Creative Funk Summary

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Content Marketing: Reuse, Repurpose, & Recycle: https://www.youtube.com/watch?v=tehAhmMco0w

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt.

In this special episode of the Small Owned Business (S.O.B.) Marketing podcast, we talk with Caroline Clark from Revisionist Studio about handling rejection. While we do focus our conversation around rejections from artisan markets and craft fairs, this conversation is a must listen for every small business owner - whether you participate in markets or not.

Caroline shares with us her opinions on imposter syndrome, how she handles rejection, and offers tips for small business owners on how to move past rejection and criticism.

Thank you again to Caroline for speaking with us! Go check her out, we will add her information below. If you’re interested in coming on the podcast, let us know! Email us at Help@TheSeasonedMarketer.com.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:28 Meet Caroline Clark: Revisionist Studio

09:55 Handling Rejection and Criticism as a Small Business Owner

15:42 Understanding Imposter Syndrome

22:44 The Importance of Finding the Right Market

43:56 Objective vs. Perceived Rejection

50:18 Reframing Rejection for Growth

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Revisionist Studio:

Instagram handle: @revisioniststudio

Website: http://revisioniststudio.art/

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Google’s latest update can actually help your small business be seen!

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab.

Google is now pulling video content from social media platforms to display on the results page. We discuss the importance of video marketing, why this new tab is a game changer for small businesses using video in their marketing, and what to focus on in your content creation if you want to be found on Google.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

04:41 Google’s New Short Video Tab

10:33 Google’s Strategy to Attract Younger Audiences

19:24 Optimizing Content for Google Search

30:52 TLDL: How Google’s New Short Video Tab Can HELP Your Small Business

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

What Small Businesses Need to Know about Google's Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Welcome to Part 2 of our two part series - attracting customers.

This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty.

Join us as we discuss the importance of personalization, relationship nurturing, and building community for your repeat customers.

If you haven’t watched Part 1, we suggest you watch that first: https://youtu.be/cEEP2yGseXM

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

04:40 Attracting Repeat Customers to Your Small Business

06:47 Goals for Retaining Customers

12:27 Personalization in Customer Experience

21:22 Ongoing Support and Customer Feedback

29:28 Marketing Strategies for Retaining Customers

44:28 Nurturing Community for Customer Retention

48:53 TLDL: Summary of Attracting Repeat Customers to Your Small Business

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Attracting Customers To Your Small Business | Part 1: New Customers: https://youtu.be/cEEP2yGseXM

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

As a small business, you deal with two different kinds of customers: new and returning.

This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibility, and positive first impressions. We also cover effective marketing strategies, the power of storytelling, brand awareness, and customer engagement.

Join us next week for part 2, where we explore marketing strategies specifically aimed at attracting returning customers.

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

06:00 Goals for Attracting New Customers

13:50 Importance of First Impressions

20:27 Leveraging Discounts and Referrals in Your Marketing

26:26 Partnering with Local Businesses

37:18 Effective Marketing Strategies for Attracting New Customers

53:04 TLDL: Attracting New Customers Summary

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

How To Create a Customer Avatar: https://youtu.be/XbxCdWO9fig

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.

We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation.

Have you heard about the Zachary's Daiquiris situation? What are your thoughts? Let us know in the comments!

PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:24 Understanding Negative Publicity for Small Businesses

04:00 Local Controversy: Zachary's Daiquiris

12:50 Assessing the Situation in a PR Crisis

19:49 Crafting a Thoughtful Response

36:23 Creating a PR Crisis Plan

42:28 TLDL: How To Handle Negative Publicity

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

TikTok Profile That Broke Story: @sarahebaus

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

____________________

If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com

This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:

**Youtube: https://www.youtube.com/@TheSeasonedMarketer

**Facebook: https://www.facebook.com/theseasonedmarketer

**Instagram: https://www.instagram.com/theseasonedmarketer

COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing.

This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of and consider using.

Know a marketing resource we didn’t mention? Share it with us in the comments or on social media!

PLEASE FOLLOW AND LEAVE A 5 STAR REVIEW!

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

03:48 Grow With Google

11:45 Service Corps of Retired Executives (SCORE)

15:56 Help A Reporter Out (HARO)

20:07 HubSpot Academy

24:00 Small Business Development Centers (SBDC)

30:25 The Seasoned Marketer & the S.O.B. Community

34:12 TLDL: Marketing Resources for Your Small Business

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Grow With Google: https://grow.google

Service Corps of Retired Executives (SCORE): https://www.score.org/topics/marketing

Qwoted (HARO Alternative): http://qwoted.com/

HubSpot Academy: https://app-na2.hubspot.com/academy/242424395/

Small Business Development Centers (SBDC): https://www.scsbdc.com/training-events

U.S. Chamber of Commerce: https://www.uschamber.com

The Seasoned Marketer: http://theseasonedmarketer.com/

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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