How To Grow Your Small Business's Email List in 2026

If you’re a small business owner who wants to get serious about email marketing in 2026 - this is the episode for you! (And the podcast for you, Vivian and I LOVE email marketing, and we have multiple episodes on the topic.)

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing email marketing, specifically how small businesses can grow their email lists. We emphasize the importance of consent, the need for compelling reasons for customers to join, and the effectiveness of landing pages and lead magnets.

Email marketing can be a powerful tool for small businesses, and we want you SOB’s to use it to its full potential. That’s why this week’s Marketing HOT TAKE is that email marketing is UNDERRATED, and should be used by ALL small businesses! Disagree? Let us know in the comments.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
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• Free downloads and templates for you to jumpstart your marketing
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Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

05:45 The Importance of Email Marketing

07:33 Consent in Email Marketing

09:11 Reaching Existing Customers Strategy

13:45 Forms, Lead Magnets, and Landing Pages

19:02 Understanding Your Target Audience

22:33 TLDL; Ways to Grow Your Email List in 2026

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Email Marketing Best Practices for Small Business Owners: https://youtu.be/35Glyz2Aw6I

Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE

5 Steps to Starting Email Marketing as a Small Business Owner: https://youtu.be/Xd4IomWN59s

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

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Episode Transcripts: https://sobmarketing.com/blog

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