How To Create A Marketing Plan You’ll ACTUALLY Use in 2026

Marketing plans are known for being lengthy and rigid, but they don’t have to be. Vivian created a modern marketing plan designed to be flexible and functional, and we want to share it with you, small business owners!

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing marketing plans, why your small business needs one, and walking you through OUR marketing plan process step-by-step.

DOWNLOAD OUR MARKETING PLAN TEMPLATE HERE: https://www.TheSeasonedMarketer.com/plan

Marketing HOT TAKE: Marketing plans do not have to be lengthy or for the entire year! Creating a quarterly marketing plan can help you stay on track and actually reference it. Agree? Let us know in the comments!

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!

Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

• An extensive library of tutorials
• A community of like minded small owned businesses
• Free downloads and templates for you to jumpstart your marketing
• 📱 A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Welcome to our Marketing Cult! Please Leave Us a Review

06:46 The Importance of a Marketing Plan

09:07 Creating a Flexible Marketing Plan

11:25 Identifying Marketing Initiatives

15:45 Fixed vs Variable Marketing Initiatives

24:43 TLDL; A Modern Marketing Plan for Small Businesses

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Marketing Plan Download: https://www.TheSeasonedMarketer.com/plan

Building a Marketing Budget For Your Small Business in 2026:

Support This Podcast: buymeacoffee.com/sobmarketing

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob

S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/

Episode Transcripts: https://sobmarketing.com/blog

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