🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher!

Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level in the funnel entails in terms of the type of content you’ll use and the type of engagement you should expect to receive.

We also talk about the idea that you don’t want more calls, what most people skip the marketing strategy – we even explore some examples of podcasts doing it right – and what “doing it right” even looks like.

If you’re making your own LinkedIn posts, or even video and you don’t have a funnel or a basic content ecosystem, this episode will help you understand how to set one up so you can begin to more effectively market your products or services.

📌 Jump In Here:

0:00 - Introduction

1:13 - You don’t want calls

4:02 - No experience (or a bad experience)

5:35 - The importance of a marketing ‘funnel’

7:38 - Top of funnel

9:50 - Bottom of the funnel

15:15 - Some client examples

26:41 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this episode, Ryan tackles the question no one in B2B wants to say out loud:

Are marketing agencies obsolete?

The answer? Yes. And your in-house marketing department might be next.

Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated, it’s inefficient. Instead: let the founder or principal be the face, supported by one sharp generalist and a subject matter expert. That’s it.

Ryan also dives into cost, the hiring process, what you should be looking out for and most importantly: how you can start doing this for your brand or business.

This one might make marketers mad. It might make agencies cringe.

But if you’re scaling a B2B business, it’s what you need to hear.

📌 Jump In Here:

0:00 - Introduction

0:58 - Hiring

1:56 - Hiring specialists

3:35 - Cost

5:22 - How do you do this?

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

This week’s episode is a special treat..

I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles:

Disagree.

Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate.

Should you hire freelancers, vendors, finally give in to those incessant Fiverr commercials?

Or is it more frugal to build an internal team of editors and social media experts that are your own people (and hires)?

0:00 - Intro

1:10 - Episode beginning

2:20 - Debate start

4:15 - Is outsourcing marketing different?

10:31 - Should you just learn it all?

17:30 - Dealing with turnover

20:31 - Building internally vs. outsourcing

26:28 - Does Alex’s system sound like work?

29:22 - CEOs aren’t exciting and fun

33:16 - Does the size of the company make a difference?

36:21 - Can your internal team be freelancers?

45:40 - How much strategy does each option do?

49:55 - Ideas require execution

53:10 - Episode wrap-up

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Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

For most people, podcasting boils down to one thing:

Costs.

And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast.

I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher.

We discuss the amount of time it takes not only to make episodes week-in and week-out, but also how long you’ll need to strategize and gather together the necessary resources you’ll need to make your project a success.

We also zoom in on some tools to helps defray these costs, our content system and a little bit of good news: how your podcast can help you get money and time back.

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🔎 Navigate Here:

0:00 - Introduction

0:27 - The “time cost” for podcast strategy

2:41 - Zooming in on how much time it would take

4:11 - The “451 System”, A.I. hate

11:25 - Let your podcast do the work

15:54 - Your show will create time for you

18:42 - Episode wrap-up

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

If I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster..

And the real kicker?

Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points.

Seriously.

And yet, these factors are some of the biggest movers in the podcasting world – and I’m sharing them with you today.

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🔎 Navigate Here:

🔎 Navigate Here:

0:00 - Introduction

0:36 - Ranking

4:22 - Podcast SEO

7:39 - Video clips GET your podcast discovered.

9:29 - Script Science!

10:26 - Episode wrap-up

__________________________________________________

Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

It’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you.

Even more importantly, what do you need to launch and maintain a successful podcast?

With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner.

In this episode, Jack and I break down the real costs of launching a show; from the obvious to the hidden. Everyone talks about mics and hosting fees, but what about the stuff no one warns you about? Branding. Graphics. Editing. Marketing. It adds up fast, and getting an honest estimate upfront is harder than you think.

If you want to start your podcast the right way without blowing your budget – this episode is your starting point.

📌 Jump In Here:

0:00 - Three things you spend money on

2:45 - What “podcast strategy” includes

5:14 - Start with a business first (then your podcast)

7:14 - What needs to get produced?

10:13 - Recording, what do you need?

15:58 - Some more studio recording considerations

20:40 - Hiring out (and how much should it cost?)

22:17 - Time-saving essentials

25:19 - Where does MOST of your time go?

28:33 - Episode wrap-up

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

The marketing funnel is dead, or at least it’s not what it used to be.

In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today.

Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.

These people aren’t in funnels, they’re in your marketing ecosystem – and I explain how these differ from funnels and why they’re better at booking calls, getting clients and retaining them.

📌 Jump In Here:

0:00 - Funnels and ecosystems

1:20 - Why the traditional thinking is dead

2:30 - “Slow marketing”

4:59 - What “the ecosystem” does

7:30 - What the buyer wants

8:07 - Last thoughts

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

As podcasting has grown, so too have the production teams that make the podcast happen.

You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either.

This problem has made the podcast producer a hot commodity since these guys can handle most of what you need, if not all of it.

The question is: how do you make it happen?

Skip the research and tune in to get the essentials on cost, deliverables and the hiring process itself – this is the crash course you need to get started!

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🔎 Navigate Here:

0:00 - Introduction

1:09 - Cost

3:41 - Deliverables

5:27 - Hiring

8:18 - The importance of sampling

10:33 - Recap

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