Marketing Agencies Are Dead, Now What?

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In this episode, Ryan tackles the question no one in B2B wants to say out loud:

Are marketing agencies obsolete?

The answer? Yes. And your in-house marketing department might be next.

Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated, it’s inefficient. Instead: let the founder or principal be the face, supported by one sharp generalist and a subject matter expert. That’s it.

Ryan also dives into cost, the hiring process, what you should be looking out for and most importantly: how you can start doing this for your brand or business.

This one might make marketers mad. It might make agencies cringe.

But if you’re scaling a B2B business, it’s what you need to hear.

📌 Jump In Here:

0:00 - Introduction

0:58 - Hiring

1:56 - Hiring specialists

3:35 - Cost

5:22 - How do you do this?

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