🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher!

Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level in the funnel entails in terms of the type of content you’ll use and the type of engagement you should expect to receive.

We also talk about the idea that you don’t want more calls, what most people skip the marketing strategy – we even explore some examples of podcasts doing it right – and what “doing it right” even looks like.

If you’re making your own LinkedIn posts, or even video and you don’t have a funnel or a basic content ecosystem, this episode will help you understand how to set one up so you can begin to more effectively market your products or services.

📌 Jump In Here:

0:00 - Introduction

1:13 - You don’t want calls

4:02 - No experience (or a bad experience)

5:35 - The importance of a marketing ‘funnel’

7:38 - Top of funnel

9:50 - Bottom of the funnel

15:15 - Some client examples

26:41 - Episode wrap-up

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover

In this episode, Ryan tackles the question no one in B2B wants to say out loud:

Are marketing agencies obsolete?

The answer? Yes. And your in-house marketing department might be next.

Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated, it’s inefficient. Instead: let the founder or principal be the face, supported by one sharp generalist and a subject matter expert. That’s it.

Ryan also dives into cost, the hiring process, what you should be looking out for and most importantly: how you can start doing this for your brand or business.

This one might make marketers mad. It might make agencies cringe.

But if you’re scaling a B2B business, it’s what you need to hear.

📌 Jump In Here:

0:00 - Introduction

0:58 - Hiring

1:56 - Hiring specialists

3:35 - Cost

5:22 - How do you do this?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/script

This week’s episode is a special treat..

I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles:

Disagree.

Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate.

Should you hire freelancers, vendors, finally give in to those incessant Fiverr commercials?

Or is it more frugal to build an internal team of editors and social media experts that are your own people (and hires)?

0:00 - Intro

1:10 - Episode beginning

2:20 - Debate start

4:15 - Is outsourcing marketing different?

10:31 - Should you just learn it all?

17:30 - Dealing with turnover

20:31 - Building internally vs. outsourcing

26:28 - Does Alex’s system sound like work?

29:22 - CEOs aren’t exciting and fun

33:16 - Does the size of the company make a difference?

36:21 - Can your internal team be freelancers?

45:40 - How much strategy does each option do?

49:55 - Ideas require execution

53:10 - Episode wrap-up

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Podcast Links - https://linktr.ee/sullybop

LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

Instagram: https://www.instagram.com/sullybop/

Facebook: http://www.facebook.com/sullybop