High-performance coaching expert Oli Cooke joined The Next 100 Days Podcast. He is a mindset and performance coach for entrepreneurs.

• Oli uses rapid root-level mindset shifts to help entrepreneurs overcome mental blocks and achieve higher performance
• His approach combines logical communication with metaphors, visualisation, and mental rehearsal techniques
• Oli works primarily with driven entrepreneurs to clear obstacles to their ambitious goals and visions
• He offers audio programs for mental shifts during walks, leveraging the altered state of consciousness from bilateral stimulation

• Started in Vietnam teaching English pronunciation, noticed mindset impacts on student performance
• Developed interest in mindset techniques while dealing with personal anxiety challenges
• Uses NLP, inner leadership coaching, and rapid resolution therapy in his practice
• Focuses on rapid root-level shifts to cause quick, effective transformations
• Aims to get clients' minds sharper and thinking clearer to tackle problems strategically

• Clients are typically already high performers but have specific goals they're struggling to achieve
• Helps clear mental blocks, fears, and limiting beliefs holding clients back
• Uses multi-level communication: logical explanations paired with metaphors, visualization, mental rehearsal
• Offers both short-term work on specific issues and long-term weekly coaching relationships
• Clients report improved clarity, decision-making, and team performance after sessions

• Leverages the power of the unconscious mind to drive habits and behaviors
• Uses mental rehearsal like Olympic athletes to automate performance
• Focuses on clear intentions the unconscious can understand (e.g. visualising crossing finish line first)
• Offers audio programs for mental shifts during walks, taking advantage of bilateral stimulation

• Discussed entrepreneur's challenge of scaling business operations (e.g. 10 units vs 1000)
• Oli's approach: get minds sharper to think most clearly and strategically about real possibilities
• Clears mental preoccupation with impossible scenarios or finished events
• Aims to focus client's energy and attention on what's truly possible to achieve.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at

Chris Brisson runs a texting platform from the website salesmsg.com he is the founder of Salesmsg, and discusses SMS marketing and business communication strategies.

• Salesmsg provides a platform for businesses to send and receive SMS messages, integrating with CRMs for automated, two-way text conversations
• SMS is emerging as a critical channel for business communication due to high open rates and engagement compared to email or phone calls
• Ethical use of SMS marketing requires explicit opt-ins; unsolicited texting is illegal and damages customer relationships
• Salesmsg offers AI-powered text conversations that can qualify leads and drive conversions while maintaining a natural, human-like tone

• SMS is becoming increasingly important as email deliverability declines and fewer people answer phone calls
• Text messaging offers a "clean" channel with high open and engagement rates
• Businesses can use SMS for lead generation, engagement, qualification, revenue driving, feedback collection, and referrals

• Integrates with major CRMs like HubSpot, Salesforce, and Pipedrive
• Allows businesses to send/receive texts from computers, not personal phones
• Offers automation capabilities for immediate response to web form submissions
• Provides AI agents that can conduct human-like conversations using brand voice

• Explicit opt-ins are required; cannot text old lists without new permission
• Businesses must get approved to send text messages, ensuring legitimacy
• Best to use SMS as a channel to move customers to the next stage in the funnel, not for hard selling
• Keep messages simple, personal, and natural - avoid long, marketing-heavy texts

• Event speakers using SMS for lead capture (e.g., "Text 'slides' to this number")
• Appointment reminders and delivery notifications
• Sales follow-ups and meeting scheduling
• Customer support and engagement

• $49 per 1000 credits (1 credit = 1 text message sent)
• Costs can add up with conversational use, but ROI often justifies expense
• Start with smaller plans and scale up as needed

• Explore Salesmsg integration possibilities with existing CRM systems
• Review current opt-in processes to ensure SMS compliance
• Consider testing SMS for upcoming events or campaigns to gauge effectiveness
• Evaluate potential ROI of SMS marketing compared to other channels

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of

Brain Holliday is a mind-body coach. What you'll take from this podcast is how Brian is transitioning from one type of business to another. As business owners, we've been there. It seemed to be occurring in real time. His value becomes apparent when the clarity of his offer is evident.

Brian shares his personal history with swimming, explaining that he was obsessed with becoming a strong swimmer as a young man, but struggled despite his efforts. He describes how he eventually unlearned his previous techniques and developed a new, more mindful approach to swimming that allowed him to dramatically improve.

How he applies the principles he learned from his swimming journey to other areas of his life, such as running and golf. He believes this mindset-focused approach can be valuable for executives and others dealing with high-pressure situations.

The group explores how Brian can package and market his mindset coaching services, with Kevin and Graham providing feedback and suggestions. They discuss the need to clearly define Brian's target audience, value proposition, and structured program or framework.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com