Jeff Bemis runs 1031 Specialists. 1031 Specialists help real estate owners swap one investment property for another to defer taxes and grow rich.

Jeff Bemis, co-founder of 1031 Specialists, is introduced. 1031 Specialists helps real estate investors in the United States leverage a tax code section called 1031 to defer capital gains taxes when selling and reinvesting in investment properties.

Jeff explains how 1031 exchanges work - if an investor sells an investment property and reinvests the proceeds into a new investment property, they can defer paying capital gains taxes. This provides a unique tax advantage compared to other financial assets like stocks. The 1031 code has existed for over 100 years and is widely used by real estate investors.

The 1031 code was originally intended to encourage the productive use of farmland by allowing farmers to defer taxes when expanding or relocating. Over time, it has expanded to incentivize real estate investment and development in underserved areas. The deferred taxes must eventually be paid, but the ability to build wealth through tax-deferred reinvestment is a major benefit.

Kevin compares the 1031 exchange rules in the US to the capital gains tax rollover relief in the UK, noting that the US has a much higher estate tax exemption limit compared to the UK, making 1031 exchanges even more advantageous for building generational wealth.

1031 Specialists' core business is acting as a qualified intermediary to facilitate 1031 exchanges, safeguarding client funds and ensuring transactions comply with IRS rules. They have built a team with deep expertise in real estate and 1031 exchanges to provide efficient service to clients.

Jeff notes that while there is competition, 1031 Specialists has become one of the larger players in their niche. They see significant white space in the market, as many individual real estate investors are unaware of or underutilize 1031 exchanges. Educating this market is a key focus for their growth.

1031 Specialists has built their own AI tool to provide automated answers to common 1031 exchange questions, recognizing that while AI can be helpful, the real estate industry tends to be a late adopter of new technologies. They are focused on using technology to improve internal efficiency and client experience.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find...

David Anderson helped found Off Madison Avenue, an advertising agency, nearly 27 years ago. He is a strategic leader with a passion for driving growth, solving complex problems, and inspiring teams to achieve excellence. David is this week's guest on The Next 100 Days Podcast.

Graham and Kevin prepare to record an episode of their "Next 100 Days" podcast, noting they don't do much pre-planning and just let the conversation flow. They welcome David Anderson, founder of the advertising agency "Off Madison Avenue", to be their guest.

David shares the story of how he and his business partner started Off Madison Avenue after he was unexpectedly fired from his previous agency job. They decided to strike out on their own and build the type of agency they wanted, focusing on providing high-quality work at more affordable prices than New York-based agencies.

David explains Off Madison Avenue's approach of working with "challenger brands" - companies that are hungry, think differently, and want to disrupt their industries. The agency aims to help these brands transform and become market leaders.

Graham and David discuss some of Off Madison Avenue's successful campaigns, including a viral social media effort featuring Barbie dolls for the Arizona Office of Tourism. They emphasize the importance of creating memorable brand experiences for customers.

The group explores the balance between taking risks to transform a brand versus making missteps that can backfire. David cautions that brands need to deeply understand their customers to determine the appropriate level of risk, and not just try to be "politically correct".

David provides advice for small business owners and entrepreneurs on building their brands, emphasizing the importance of constantly evolving their team and leadership, hiring the right "who's" (not just relying on loyalty), and positioning the business for long-term 10x growth rather than just 2x.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK on ChatGPT!

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Matt and Liz Raad teach others to become digital investors. Specifically, by buying websites and doing them up.

Matt explains that he and his wife Liz have been frequent podcast guests, which has been a great networking strategy for their online business. He discusses how the COVID-19 pandemic led to more people reaching out to them, and how they've enjoyed connecting with fascinating people from around the world through these podcast appearances.

He describes their approach to buying and renovating online businesses, focusing on standalone websites in niche passion verticals rather than e-commerce or brick-and-mortar businesses. Matt provides examples of the types of websites they target, such as those related to hobbies, crafts, and sports, and explains how they transition the business and content to their own team while maintaining the original owner's persona.

Matt emphasizes the critical importance of thorough due diligence when acquiring an online business, including analyzing the profit, traffic, and overall health of the website before making an offer. He outlines their "SAS" (Surround, Assess, Seize) approach to taking over a new website, allowing it to run for a period to understand the audience and dynamics before implementing changes.

The participants discuss the networking and relationship-building benefits they've experienced through podcasting, including connecting with people they've admired or heard of in their respective industries and forming new friendships and collaborations as a result.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK. [See, it works!]

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

High-performance coaching expert Oli Cooke joined The Next 100 Days Podcast. He is a mindset and performance coach for entrepreneurs.

• Oli uses rapid root-level mindset shifts to help entrepreneurs overcome mental blocks and achieve higher performance
• His approach combines logical communication with metaphors, visualisation, and mental rehearsal techniques
• Oli works primarily with driven entrepreneurs to clear obstacles to their ambitious goals and visions
• He offers audio programs for mental shifts during walks, leveraging the altered state of consciousness from bilateral stimulation

• Started in Vietnam teaching English pronunciation, noticed mindset impacts on student performance
• Developed interest in mindset techniques while dealing with personal anxiety challenges
• Uses NLP, inner leadership coaching, and rapid resolution therapy in his practice
• Focuses on rapid root-level shifts to cause quick, effective transformations
• Aims to get clients' minds sharper and thinking clearer to tackle problems strategically

• Clients are typically already high performers but have specific goals they're struggling to achieve
• Helps clear mental blocks, fears, and limiting beliefs holding clients back
• Uses multi-level communication: logical explanations paired with metaphors, visualization, mental rehearsal
• Offers both short-term work on specific issues and long-term weekly coaching relationships
• Clients report improved clarity, decision-making, and team performance after sessions

• Leverages the power of the unconscious mind to drive habits and behaviors
• Uses mental rehearsal like Olympic athletes to automate performance
• Focuses on clear intentions the unconscious can understand (e.g. visualising crossing finish line first)
• Offers audio programs for mental shifts during walks, taking advantage of bilateral stimulation

• Discussed entrepreneur's challenge of scaling business operations (e.g. 10 units vs 1000)
• Oli's approach: get minds sharper to think most clearly and strategically about real possibilities
• Clears mental preoccupation with impossible scenarios or finished events
• Aims to focus client's energy and attention on what's truly possible to achieve.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at

Chris Brisson runs a texting platform from the website salesmsg.com he is the founder of Salesmsg, and discusses SMS marketing and business communication strategies.

• Salesmsg provides a platform for businesses to send and receive SMS messages, integrating with CRMs for automated, two-way text conversations
• SMS is emerging as a critical channel for business communication due to high open rates and engagement compared to email or phone calls
• Ethical use of SMS marketing requires explicit opt-ins; unsolicited texting is illegal and damages customer relationships
• Salesmsg offers AI-powered text conversations that can qualify leads and drive conversions while maintaining a natural, human-like tone

• SMS is becoming increasingly important as email deliverability declines and fewer people answer phone calls
• Text messaging offers a "clean" channel with high open and engagement rates
• Businesses can use SMS for lead generation, engagement, qualification, revenue driving, feedback collection, and referrals

• Integrates with major CRMs like HubSpot, Salesforce, and Pipedrive
• Allows businesses to send/receive texts from computers, not personal phones
• Offers automation capabilities for immediate response to web form submissions
• Provides AI agents that can conduct human-like conversations using brand voice

• Explicit opt-ins are required; cannot text old lists without new permission
• Businesses must get approved to send text messages, ensuring legitimacy
• Best to use SMS as a channel to move customers to the next stage in the funnel, not for hard selling
• Keep messages simple, personal, and natural - avoid long, marketing-heavy texts

• Event speakers using SMS for lead capture (e.g., "Text 'slides' to this number")
• Appointment reminders and delivery notifications
• Sales follow-ups and meeting scheduling
• Customer support and engagement

• $49 per 1000 credits (1 credit = 1 text message sent)
• Costs can add up with conversational use, but ROI often justifies expense
• Start with smaller plans and scale up as needed

• Explore Salesmsg integration possibilities with existing CRM systems
• Review current opt-in processes to ensure SMS compliance
• Consider testing SMS for upcoming events or campaigns to gauge effectiveness
• Evaluate potential ROI of SMS marketing compared to other channels

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of

Brain Holliday is a mind-body coach. What you'll take from this podcast is how Brian is transitioning from one type of business to another. As business owners, we've been there. It seemed to be occurring in real time. His value becomes apparent when the clarity of his offer is evident.

Brian shares his personal history with swimming, explaining that he was obsessed with becoming a strong swimmer as a young man, but struggled despite his efforts. He describes how he eventually unlearned his previous techniques and developed a new, more mindful approach to swimming that allowed him to dramatically improve.

How he applies the principles he learned from his swimming journey to other areas of his life, such as running and golf. He believes this mindset-focused approach can be valuable for executives and others dealing with high-pressure situations.

The group explores how Brian can package and market his mindset coaching services, with Kevin and Graham providing feedback and suggestions. They discuss the need to clearly define Brian's target audience, value proposition, and structured program or framework.

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Pia Silva coaches small branding agencies to scale profit and freedom without employees. She advocates for a project-based, high-ticket branding model vs. ongoing retainers.

• Pia coaches small branding agencies to scale profit and freedom without employees
• She advocates for a project-based, high-ticket branding model vs. ongoing retainers
• Effective branding requires confidence, strategy and standing out, not just design skills
• AI and cheap labor are threats to commodity design work, but not strategic branding

• Coaches small branding agencies via online training/coaching program
• Teaches her "No BS Agency Mastery" model developed in her own agency
• Focuses on project-based branding (e.g. $40k for 2-day intensive) vs. retainers
• Emphasizes profitability and lifestyle over top-line revenue growth

• Brand = "What people say about you when you're not in the room"
• Badass brand: Magnetically attracts ideal clients, repels others, charges premium
• Focus on strategy, messaging, design that stands out vs. generic corporate branding
• Ask "What do you stand against?" to uncover differentiation

• "Badass" and edgy messaging became mainstream, diluting impact
• Rebranding example: Financial firm evolved from edgy to sophisticated positioning
• Need to continually evolve brand as market changes

• AI/cheap labor threaten commodity design work
• Strategic thinking, leadership, client trust more important than ever
• Opportunity to curate and guide AI-generated options based on strategy

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Reed Hansen, from Chicago, runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation. He is this week's gues on The Next 100 Days Podcast.

• Reed Hansen runs MarketSurge.io, offering comprehensive digital marketing services with a focus on AI and automation
• Podcasting can be an effective marketing tool, increasing visibility and perceived authority for business owners
• AI is rapidly changing digital marketing, creating both challenges and opportunities for small businesses

• Offers range of digital marketing services including CRM, audience targeting, SEO, ads, AI sales agents, content marketing, web development
• Surge Audiences: Uses buyer intent data from partner network to create targeted prospect lists for outreach
• AI sales agents: Developed for inbound/outbound communication, booking meetings with 80%+ uplift in engagement vs traditional chatbots

• Reed found success getting booked on podcasts, shares expertise through Surgecast service
• Podcasting increases perceived authority and expertise with existing clients
• Offers clients podcast booking service, guaranteeing 3 bookings per month for $500
• Podcast appearances often rank highly in Google search results, increasing online visibility

• Rapid changes creating both opportunities and challenges for small businesses
• Reed focuses on bridging education gap, helping clients leverage new AI tools
• Discussed potential for AI to develop apps without coding in near future
• Explored strategies for optimizing content for AI-powered search, like using question-based long-tail keywords

• Digital marketing landscape increasingly complex for small businesses to navigate alone
• Many business owners lack technical skills, starting with basics like professional email setup
• Reed takes consultative approach, assessing client's tech comfort and tailoring solutions

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com