#485 - Oli Cooke - High Performance Coaching

High-performance coaching expert Oli Cooke joined The Next 100 Days Podcast. He is a mindset and performance coach for entrepreneurs.

Summary of the PodcastKey Takeaways

• Oli uses rapid root-level mindset shifts to help entrepreneurs overcome mental blocks and achieve higher performance
• His approach combines logical communication with metaphors, visualisation, and mental rehearsal techniques
• Oli works primarily with driven entrepreneurs to clear obstacles to their ambitious goals and visions
• He offers audio programs for mental shifts during walks, leveraging the altered state of consciousness from bilateral stimulation

Oli's Background and Approach

• Started in Vietnam teaching English pronunciation, noticed mindset impacts on student performance
• Developed interest in mindset techniques while dealing with personal anxiety challenges
• Uses NLP, inner leadership coaching, and rapid resolution therapy in his practice
• Focuses on rapid root-level shifts to cause quick, effective transformations
• Aims to get clients' minds sharper and thinking clearer to tackle problems strategically

Working with Entrepreneurs

• Clients are typically already high performers but have specific goals they're struggling to achieve
• Helps clear mental blocks, fears, and limiting beliefs holding clients back
• Uses multi-level communication: logical explanations paired with metaphors, visualization, mental rehearsal
• Offers both short-term work on specific issues and long-term weekly coaching relationships
• Clients report improved clarity, decision-making, and team performance after sessions

Mental Performance Techniques

• Leverages the power of the unconscious mind to drive habits and behaviors
• Uses mental rehearsal like Olympic athletes to automate performance
• Focuses on clear intentions the unconscious can understand (e.g. visualising crossing finish line first)
• Offers audio programs for mental shifts during walks, taking advantage of bilateral stimulation

Business Challenges and Mindset

• Discussed entrepreneur's challenge of scaling business operations (e.g. 10 units vs 1000)
• Oli's approach: get minds sharper to think most clearly and strategically about real possibilities
• Clears mental preoccupation with impossible scenarios or finished events
• Aims to focus client's energy and attention on what's truly possible to achieve.

The Next 100 Days Podcast Co-Hosts

Graham Arrowsmith

Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that sit on websites, to increase engagement, dwell time, leads and conversions.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at