What does it take to build a brand that earns loyalty across generations?

Crayola is more than crayons—it’s a creative ecosystem built on emotional insight, personalization, and purposeful storytelling.

In this episode of The Modern Customer Podcast, Victoria Lozano, Crayola’s Chief Marketing Officer, shares how her team designs meaningful experiences across every touchpoint.

📌 Highlights from the episode:

• A campaign powered by emotional insight—91% of parents use color to influence their child’s mood

• Crayola’s award-winning Create and Play app and its role in personalization

• How the brand connects across generations through in-store, digital, and experiential strategies

• Why adult creativity and purpose-driven storytelling are key to the future of CX

🎧 Tune in to hear how Crayola transforms emotion into experience—and experience into loyalty.

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Follow Blake Morgan on LinkedIn

For regular updates on customer experience, sign up for her weekly newsletter here.

Verizon’s customer experience transformation started with a clear priority: listen to employees, study the data, and rebuild from the inside out.

On this episode of The Modern Customer Podcast, I’m joined by Brian Higgins, Chief Customer Experience Officer for Verizon Consumer.

With more than two decades at Verizon, Brian has led everything from network operations to product and marketing. Today he’s leading Project 624, the company’s largest customer experience transformation yet.

In this episode, we cover:
✔️ Why Verizon focused AI on employee pain points first
✔️ How they analyzed the root causes of churn and sales drop-off
✔️ The strategy behind opening 400+ new retail stores
✔️ Why they created a Customer Champion team to resolve long-tail service issues
✔️ How data, EX, and AI fuel continuous CX transformation

This episode is packed with takeaways for CX leaders navigating AI, change management, and complexity at scale.

Brian’s approach is smart, grounded, and refreshingly tactical.

🎧 Tune in now and share it with your team!

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Follow Blake Morgan on LinkedIn

For regular updates on customer experience, sign up for her weekly newsletter here.

How do you modernize customer experience in a legacy industry without losing the trust it was built on?

That’s the challenge Allison Landers, Chief Experience Officer of Banking and Lending at UBS, is solving every day.

In this episode of The Modern Customer Podcast, Allison shares how UBS is scaling digital banking while preserving the high-touch service clients expect—and why CX is not just about delight. It’s about protecting relationships and earning loyalty at every step.

Inside the episode:

• Why UBS expanded into credit cards and mortgages
• How journey mapping helps fix what matters most
• What it takes to lead CX across legacy systems and siloed teams
• Why modern CX leaders must be relentless operators—not just visionaries

This is a must-listen for CX leaders navigating complexity, scale, and rising expectations.

Listen now!

Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.

Follow Blake Morgan on LinkedIn

For regular updates on customer experience, sign up for her weekly newsletter here.