The Marketing Vanguard

De: Paula Chiocchi
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  • Resumen

  • Are you a leader making waves in the B2B marketing space? The Marketing Vanguard is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
    Copyright 2025 Paula Chiocchi
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Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
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Episodios
  • 9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugent

    9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugent
    Apr 21 2025

    In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the EVP, Data & Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing.

    He discusses the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels, and the impact of new technologies on campaign strategies. Dave highlights Fusion92's client-centric approach and invites industry collaboration to leverage data creatively for marketing success.

    Learn more about Dave's work HERE.

    Connect with Dave on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    25 m
  • 8 - Building Relationships: The Key to Successful B2B Marketing Campaigns with Change3's Kneko Burney Miller

    8 - Building Relationships: The Key to Successful B2B Marketing Campaigns with Change3's Kneko Burney Miller
    Apr 14 2025

    In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors.

    Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of "ultra personalization" and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement.

    Learn more about Kneko's work HERE.

    Connect with Kneko on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    21 m
  • 7 - Content is King: Why Investing in Video Can Elevate Your Brand with Vallo Media's Anthony Chiaravallo

    7 - Content is King: Why Investing in Video Can Elevate Your Brand with Vallo Media's Anthony Chiaravallo
    Apr 7 2025

    In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the Founder and CEO of Vallo Media, Anthony Chiaravallo. Anthony highlights the importance of an omnichannel approach, audience engagement, and personalized outreach.

    Anthony emphasizes building a resonant brand and innovative tactics like personalized gift-based outreach. He addresses challenges like bot traffic and the need for continuous optimization in digital advertising. The episode also explores leveraging intent data, custom scripts for ad control, and the potential of video content creation and AI integration in marketing strategies.

    Learn more about Anthony's work HERE.

    Connect with Anthony on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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    20 m
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