9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugent

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP, Data & Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing.

He discusses the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels, and the impact of new technologies on campaign strategies. Dave highlights Fusion92's client-centric approach and invites industry collaboration to leverage data creatively for marketing success.

Learn more about Dave's work HERE.

Connect with Dave on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.