• 8 - Building Relationships: The Key to Successful B2B Marketing Campaigns with Change3's Kneko Burney Miller

  • Apr 14 2025
  • Duración: 21 m
  • Podcast

8 - Building Relationships: The Key to Successful B2B Marketing Campaigns with Change3's Kneko Burney Miller

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  • Resumen

  • In this episode of The Marketing Vanguard: Leading Voices in B2B Innovation, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors.

    Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of "ultra personalization" and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement.

    Learn more about Kneko's work HERE.

    Connect with Kneko on LinkedIn HERE.

    Think you'd be a great guest on the show? Apply HERE.

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