In this episode of The Marketing Blender Show, host Dacia Coffey sits down with fractional CMO Lisa Albert to reveal why leading businesses are shifting from the traditional marketing funnel to a holistic flywheel approach.

Discover how to break down silos, achieve cross-team alignment, and use key metrics like gross revenue retention (GRR) and customer lifetime value (LTV) to drive sustainable growth. Lisa shares practical strategies you can implement right away to improve customer engagement, boost profitability, and scale your organization—whether you’re in B2B or B2C.

✨ What You’ll Learn in This Episode:

- Why the funnel is outdated and how the flywheel model improves the customer journey

- Strategies to enhance gross revenue retention and increase lifetime customer value - How to align marketing, sales, and customer success teams for maximum impact

- Real-world tips for implementing flywheel strategies at scale

If you’re ready to optimize your customer experience and unlock consistent revenue growth, you don’t want to miss this conversation!

🔗 Find out more about The Marketing Blender themarketingblender.com

Ready to stop guessing and start growing? In this episode of The Marketing Blender Show, Dacia Coffey reveals the three essential systems you need for predictable, sustainable, and exciting business growth.

Learn how to build a powerful lead generation system with multiple sources, a high-converting lead conversion system, and a lifetime customer value system to keep your business thriving.

Tune in to discover the actionable steps you can take to drive aggressive revenue growth.

In this episode of The Marketing Blender Show, hosts Dacia Coffey and Samaria Boyd dive deep into how B2B companies can use social media to grow brand awareness, build trust, and generate leads.

They break down what it takes to succeed on platforms like LinkedIn, Facebook, Instagram, TikTok, Pinterest, and YouTube—from creating educational content and showing off your company culture to leveraging engaging visuals that grab attention.

What You’ll Learn in This Episode:

- Why consistency is the secret to long-term success

- How to choose the right platforms for your audience - The untapped opportunities of TikTok and Pinterest for B2B

- Best-performing content types for engagement and growth

- Practical tips to overcome hesitation and start building your presence

Whether you’re just getting started with social media or refining advanced strategies, this conversation is packed with actionable insights to help you elevate your B2B marketing game.