Unlock some of the most compelling B2B campaign examples and discover how to apply them inside your own marketing engine. In this episode of The Marketing Blender Show, Dacia Coffey breaks down real campaigns from GE, Toast, Amazon, Adobe, and more, showing how smart B2B brands win attention, create engagement, and drive trackable ROI.

From top-of-funnel storytelling to middle-of-funnel nurturing and bottom-of-funnel conversions, you’ll learn what actually works across the full marketing funnel. You’ll also hear practical insights on rep engagement, client activation, and employer branding, plus why earning attention is now the most critical currency in B2B. If you’re looking for inspiration and clear examples you can model, this episode will spark new ideas and sharpen your campaign strategy.

Let us know in the comments which B2B campaigns have impressed you or what you’re planning next.

Tired of B2B marketing that sounds like a dry manual? In this episode of The Marketing Blender Show, hosts Dacia Coffey and Ryan Heath show you how to swap jargon for irresistible narratives that win clients and close deals.

Learn the art and science of storytelling in B2B marketing to transform your brand from forgettable to essential.

The Deep Dive

- Your business has a story, and it's your most powerful marketing tool. Join us as we dive deep into how to build a winning narrative for your B2B brand:

- Understanding Story Structure: We break down classic frameworks like The Hero's Journey and show you how to apply them to your client's challenges.

-The Power of Vulnerability: Discover how embracing authenticity and emotion in business communication builds deeper trust and connection with your audience.

-Practical Application: Get hands-on tips for integrating powerful stories across all your marketing channels: your website, email campaigns, and high-impact case studies. -Make

Your Brand Irresistible: Learn how creativity and a commitment to genuine connection can completely transform your marketing strategies.

Your brand is ready for a powerful narrative—watch the episode to start building deeper client connections today!

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Is your company culture a secret weapon or a hidden liability?

Join us for this insightful episode of The Marketing Blender Show, where host Dacia Coffey sits down with Leshawnda Larkin, a fractional Chief Marketing Officer and marketing strategy expert with a robust background in B2C and B2B marketing.

In the B2B world, culture is the often underutilized engine of growth. LaShanda shares her extensive experience with Fortune 500 companies, discussing innovative strategies and the critical importance of aligning company culture with your brand for sustained organizational growth.

We dive deep into:

- The business case for investing in your internal "vibe."

- How culture influences B2B buyer decisions and brand loyalty.

- The significance of community building in B2B marketing. Practical advice and compelling examples to make a meaningful internal and external impact.

This episode is packed with B2B marketing tips, brand strategy insights, and actionable advice for CMOs, marketing leaders, and founders aiming to build a more successful and authentic organization.

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