Meet Natalie who is part of my Growth Mastermind and just signed up for another 6 months!

Her journey is such a powerful reminder of what can happen when you lead with heart and finally back yourself.

When she joined, she felt lost in her direction, unsure whether she was even “ready” to invest again after past experiences. She’d worked with other coaches before, but nothing had clicked in the way she needed. What she really wanted was… someone who understood her. Someone she felt safe with. Someone she could actually be herselfaround.

Fast forward to now… and the transformation is unbelievable.

Natalie has:
• Built a rapidly growing waitlist (and her team member now has one too)
• Become fully booked months in advance
• Grown her confidence to the point of showing up unapologetically
• Hit viral growth on TikTok — attracting dream clients who feel deeply connected to her
• Re-signed for another 6 months because she’s only just getting started

What I love most is how she did it.
Not through complicated funnels or endless strategies… but by leading everything with genuine emotion, passion, and honesty. She talks the way she speaks in the salon. She shares from the heart. She shows up as herself, and people feel that.

Her story is such a reminder that standing out in business isn’t about being perfect. It’s about being real. Being consistent. And letting people see the person behind the brand.

Check out Natalie by clicking here

Apply for mastermind by clicking here

Download your FREE goal planner here

Apply for mastermind by clicking here

In this solo episode of The Life of KG, Katie answers your biggest questions around business growth, boundaries, motivation, passive income, and how to step into your true CEO role.

From surviving the Christmas rush to building a business that runs without you, this episode gives you real, practical advice you can implement straight away, whether you're a salon owner, clinic owner, trainer, or any service-based business in the beauty industry.

In This Episode, We Cover:

• How to cope with the pressure of always being “on” for clients & team

• The mindset shift needed to grow from fully booked therapist to CEO

• What to do when you’ve completely lost motivation

• The boundaries every business owner needs as they scale

• How to protect your peace while running and growing a team

• Systems you must have in place before hiring or launching

• Where to start with passive income when you’re still in the treatment room

• Should you launch a course or a membership first?

• Smart scaling strategies for quiet months like January

• Whether making money “while you sleep” is actually real

• How to know if your business model is truly scalable

• The biggest mistakes Katie made while growing (and how to avoid them)

This Q&A is raw, relatable and full of simple shifts that can help you build a stronger, more sustainable business.

Please subscribe, leave a 5-star review and share it with someone who needs this advice today. Your support helps us reach and empower more women in business

Loved doing this Client Success Story with Jodie Brown.

Jodie came into Growth Mastermind a few months ago feeling like something was missing. She was working hard, doing everything she could, but still felt like she wasn’t quite hitting the level she knew she was capable of. She wanted community. Direction. And women around her who understood the journey she was on.

Fast forward to today and her business looks completely different.

- She’s expanded her salon.

- She’s grown her team.

- Her courses are consistently selling out.

- And her revenue is up by around 75%! Which even surprised me when she said it live.

What I love most is how she’s built this growth. Not through big leaps, but through consistency, proper systems, understanding her numbers and implementing every single week. She’s one of those women who listens, takes action and watches things shift quickly because of it.

If you're interested in applying for mastermind, apply by clicking here!

Go and check out Jodies website here

This is the episode I never thought I’d record.

After 16 years of running my award-winning salon, I’ve had to make one of the hardest business decisions of my life, to close its doors.

Just weeks before moving to Dubai, I received notice that the building was being sold. What followed was shock, heartbreak, and a huge test of resilience.

In this raw and honest conversation, I open up about the reality behind closing a long-standing business, how I supported my team through redundancies, and the unexpected lessons it’s taught me about focus, letting go, and growth.

If you’re a salon owner, educator, or coach building your next chapter, this episode will remind you that sometimes the universe forces a pivot, not to break you, but to redirect you.

In this episode, I share:

• What really happened when I got the call to vacate my salon

• The emotional reality of letting go of your first business

• How I navigated redundancy and looked after my team

• Why multiple income streams saved me (and how to build them the right way)

• The power of focus and how it led to a £200k launch in my coaching business

• Why resilience is the number one skill every entrepreneur needs

  
  

  UPDATE: THE SALON BUILDING WAS SOLD IN THE END AND THE TEAM WAS EXTREMELY SUPPORTIVE. THE TEAM WAS GIVEN THE CLIENTS TO SET UP THEIR OWN BUSINESSES & THOSE THAT WANTED JOBS WE HELPED. COULDN'T HAVE ASKED FOR A BETTER TEAM DURING THIS TIME. UNFORTUNATELY CLOSING THE SALON CAME WITH A LOT OF TROLLING WHICH I HAVE HAD TO DEAL WITH.

  
  

  Apply for the mastermind by clicking here

  Join one of my retreats here

  
  

  
  

Next up on our Client Success Live Series over on Instagram is Jennifer from Balayage Baby.

Jennifer joined my SCALE mastermind in July.

Not even halfway through the programme… and she’s already:

• Dropped a day behind the chair

• Doubled her income

• Built a team from her home salon

• Created more freedom in her week

And yes, she works from home. I know so many stylists feel like that caps their potential, but Jennifer is proving the complete opposite. She’s built a beautiful, luxury experience from an annex in her garden with its own entrance and car park. Her clients love it… and it’s allowed her to grow in ways she didn’t expect.

What I loved most was hearing her talk about confidence.
She said she always wanted more but didn’t know how to get there… and now she’s hiring, launching education, and planning new income streams she once thought were “too big.”

This is why I do what I do.
The strategy matters, but the implementation is where the magic happens. And she implements. Every single week.

Check out Jennifers instagram by clicking here!

Want to apply for the next cohort of mastermind? Apply by clicking here!

Or DM the word " MASTERMIND" over on my insta!

Welcome to my client success story lives over on Instagram & we wanted to stream them here on the podcast too!

Today I interviewed Maria from Tilly Lash. A product line, supplier & training academy. Maria has been within the SCALE Mastermind for the past 12 months and wow, she has done incredible.

When Maria joined me, she wouldn’t even turn her camera on. She avoided face-to-cams, avoided being seen, avoided using her voice. She had all the knowledge, all the passion, but none of the confidence to show it publicly.

Twelve months later she’s everywhere.
Her TikTok is flying.
Her shop and online store have grown massively.

People now travel to buy from her and train with her because they know the woman behind the brand.

What changed everything for her was having support, community and someone in her corner who actually cared about her winning. She said something on the live that really stuck with me:

“You didn’t just teach me business. You helped me believe I could actually do it.”

And that’s why I share these stories.

Success doesn’t come from the “perfect” strategy. It comes from taking the scary steps, showing up when you don’t feel ready, surrounding yourself with the right people, and letting yourself grow.

Go and check out Tilly Lashes website here: https://www.tillylash.com and there instagram by clicking here

Want to apply for the next cohort of mastermind? Apply by ⁠clicking here! ⁠

⁠Or DM the word " MASTERMIND" over on my insta! ⁠

DOWNLOAD MY FREE GOAL PLANNER HERE

DOWNLOAD THE SALON SUCCESS MANAGER HERE

In this solo episode, I’m answering your biggest business questions, from cash flow to scaling, pricing, and mindset. Whether you’re running a salon, clinic, or coaching business, this episode is packed with honest advice to help you grow a business that pays you properly and gives you freedom.

Here’s what we cover:

- How to manage cash flow like a CEO (and why most owners get it wrong)
- Should you go all in or keep your 9–5? My honest advice
- The biggest pricing mistake new business owners make
- Turnover vs profit — what really matters
- Why you must niche down to grow faster
- How to stop comparing yourself to others online
- Building resilience through the highs and lows
- How to delegate like a boss (and stop trying to do it all)
- Creating consistent monthly income through memberships and payment plans
- Knowing when you’re ready to scale — and when you’re not
- How to stay motivated during slow seasons
- Spotting burnout before it takes over

If you’ve ever felt overwhelmed, underpaid, or unsure what to focus on next, this episode will give you clarity, motivation, and direction.

In this straight-talking solo, Katie Godfrey breaks down why momentum, not motivation, decides your results.

After 16+ years in business, Katie shares the three habits that keep you moving forward when life gets messy: be obsessed with your why, take daily action, and protect your focus.

You’ll hear why repeating what works beats chasing shiny objects, the truth about business longevity, and how execution, not knowledge, creates growth. If you’re a salon owner, trainer, or coach who wants staying power (and profit), this one’s for you.

What You’ll Learn:

• The 3-part momentum framework: Obsession, Action, Focus

• Why knowledge isn’t power, execution is

• How to stay consistent when you’re tired, busy, or overwhelmed

• The unsexy truth about repetition (and why it prints results)

• A practical way to find cash to invest without new income

Love this episode, please share online and tag Katie at @kg_katiegodfrey

Find out more about Salon Success Manager today to get clear with your numbers!

Join our LIVE podcast event here