HOW TO RETAIL MORE IN YOUR BUSINESS SHORT COURSE

In this episode, Katie Godfrey discusses the importance of having cancellation and no-show policies in place for businesses. She recommends implementing a 48-hour cancellation policy instead of 24 hours to allow for better scheduling and profitability. Katie also emphasises the need to create urgency in bookings by not showing all available appointments and instead promoting limited last-minute spaces. By doing so, businesses can create a sense of scarcity and encourage clients to book in advance. She advises being strict with policies and not being afraid to let go of clients who do not respect them.

Takeaways

1. Implementing cancellation and no-show policies can help businesses deal with client cancellations and protect their profitability.

2. A 48-hour cancellation policy allows businesses more time to fill cancelled appointments and ensures they are still profitable.

3. Creating urgency in bookings by not showing all available appointments can help businesses maintain a fully booked schedule.

4. Being strict with policies and not being afraid to let go of clients who do not respect them is important for the success of the business.

Quotes

"Unfortunately, this is the policy because we're guided by that."

"When there is a fee in place, it stops the client from canceling because they don't want to pay a fee."

"Let the clients go that don't appreciate your business and your time and your worth and make room for the clients that do appreciate your time."

Timestamps:

00:00 Introduction and Overview

13:38 Creating Urgency in Bookings

23:17 Letting Go of Clients Who Do Not Respect Policies

Sponsor

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

JOIN THE MASTERMIND

From solo therapist to 3 staff & fully booked.

We have the beautiful Ebonie with us from Blush Beauty. She is a new mum and a successful salon owner.

Over the past year she has gone from being solo and fully booked. To building a team of 3 and stepping out her salon to have her little girl.

We have the chance to hear about her journey, the challenges she faced, and the secret to her success.

It was the scariest thing, and everyone thought it was insane because...

Time Stamps

2:48-3:50

Our guest speaker shares what it means to be a new mum managing a business. She talks about the struggles, and how she copes up knowing that with entrepreneurship we don't get maternity leaves and still have to manage things while taking care of a newborn baby.

4:15-8:10

Here, Ebonie shares what inspired her to start a career in the beauty industry as an entrepreneur. It's quite exciting to see how she turned what her childhood self loved doing into something that could generate her an excellent income. Sounds like a dream come true to me!

Key Takeaway

Importance of Learning

Entrepreneurship is all about learning and growing. It's very important to stay up to date with all the recent advancements to level up your skills. So, try to actively search for courses relevant to your niche, and don't hesitate to expand your skill sets. Trying new things can get intimidating but the struggle pays off eventually!

Key Quote

● "We have to make it work."

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

https://www.instagram.com/ebonieblush?igsh=MWZpaXM0bHN6c24xeg==

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

JOIN THE MASTERMIND!

Get fully booked using social media.

In this episode today we have with us Hannah who is the owner of lashology in England. She helps lash artists in their business to get fully booked using social media.

And today she gives our listeners tips and tricks on exactly how to do this.

They wanna wait until they feel comfortable and confident, I think this is the biggest mistake

Time Stamps

1:09-2:43

From working an 9 to 5 job to joining the lash industry, this segment features Hannah's story, initial struggles, and what inspired the transition to leaving her 9-5.

6:35-8:10

Starting a business from scratch with 0 clients can come off as intimidating and you may not have any clue on where to start. But does it always have to be this way? Not with the right guidance. So if you're looking for some advice on how to get started, make sure to not miss out on this segment.

Key Takeaway

Social Media Is Key

A lot of the time the ultimate secret to getting fully booked is leveraging social media the right way. (Not a secret anymore but take notes!) Social media platforms like Instagram, YouTube, and Twitter can be excellent means for you to share your work and attract customers.

Key Quotes

● “I don't even think using social media is an option now, I think you have to do it, if you want to grow.”

● “Always continue to learn.”

Join us for more valuable insights on business success and level up your own entrepreneurial game as a beauty professional, life coach, salon owner, or whatever challenge it is that you have taken upon yourself to accomplish!

Connect with Katie

http://www.kgbusinessmentor.com/

http://www.instagram.com/kg_katiegodfrey

Connect with Hannah

Freebies | Lashology England

Hannah Bramwell-Lash Tech Mentor (@lashologyengland) • Instagram photos and videos

Sponsors

Sky Premium Life Products https://skypremiumlife.co.uk/

https://www.instagram.com/skypremiumlife/

Code for 15% OFF : kgpodcast15

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