It's time for another episode of Random Friday… if you've listened to the podcast for a really long time, then you know that it used to be Random Saturday, but alas, times have changed. Random means that Rich spends a few minutes on little nuggets of interesting stuff that aren't really suitable for an entire podcast, but when you bundle them all up, you've got something pretty good. On the list for today: Playing dirty with your competitors, overproduced radio ads, standing out in print, giving yourself a break when you mess up… and the wit and wisdom of Brian Elias.

Did you ever want to read a book, but you just didn't want to take the time to read the book? Well Rich has your solution for today's subject, which is a book called "Made To Stick." It's a great book that will help your marketing… but instead of pouring through it, Rich has picked out all the most important parts… which he shares, along with his commentary and insight.

A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn't new services or new states—it's dominating the existing market by being everywhere. With a 12% marketing budget, massive reach across TV, radio, OTT, social, PPC, mailers, events, and door-knocking creates enough familiarity, trust, and frequency to generate the 1,800+ monthly leads required.

So what's the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes of the recession. Then do it as a woman in a male dominated industry. Then try doing it with 1 year old twins--that barely survived premature birth. Starting from zero. With no previous business ownership experience. Sounds ideal, right? Today you're going to meet Nissa Cleman who did exactly that.

It's a Monday so it only makes sense to continue listening to the best "5 Ways to Monday" episodes. It's a new year! And we're here to help you make it a GREAT one! Today it's 5 ways to generate leads in the new year. Some of the 5 ways might seem familiar–but with a twist. Some of them might be new to you. Make sure you hang in there for #5, because it's so obvious and so easy and so stealthy… you just gotta do it.

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Rich has some cool stories for you that illustrate something he calls "Grace for Grace," and the importance of people getting grace from other people… the story about the school shooter at the end will have you in tears.

Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on your employees and their morale. You cannot operate your businesses alone; employees are the cogs that make the machine run without you. But they are more than just cogs. They should be reflections on you and the culture of your company. If that culture is negative and degrading… well, you shouldn't expect the highest performance. So how do you keep morale high and your employees humming along?

This episode is one that might just make your head explode; Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. That got Rich to thinking. He figured out some creative ways to utilize similar concepts for remodeling and home services companies…. The real question is: How much would it be worth to you right now to lock in guaranteed future buyers?