It's Throwback Thursday. You know how Rich is always talking about communicating with Power, Precision, and Passion? Well this episode is called "100 Power Statements" and it's pretty much exactly what the title would suggest. Rich has written 100 headlines that are, well, powerful… and he's going to read through them and give some commentary on HOW and WHY they are powerful. If you're a serious student of writing copy… creating an identity… or just killer marketing, this one's going to be a lot of fun for you!

Okay, so you know your website is an important part of your marketing plan. A really, really important part. And you want to make sure you do EVERYTHING right, so that it makes your prospects want to do business with you. So you listen to all the "experts" out there and do what they say… because, you know, they're, well… experts. Right? Well on this podcast you're going to hear Rich talk about a company who gave an enormous amount of money to one of those "expert" companies… and saw their search engine rankings go UP… Yay!... but their lead flow went DOWN. What? How's that possible? Oh… it's possible alright. In fact, it's likely--if you do some things on your site that people HATE. And yes, some of the things that people HATE are the exact things that the experts are telling you to do. Confused? You should be--but don't worry, Rich is going to sort it all out for you.

Tuesday's podcast episode is all about the MIND… and the psychology of marketing. Just about every marketing principle that matters can be traced to a principle of psychology; in other words, if you can find out how the mind works, you can crack the code of marketing. In this episode, Rich is going to talk about SEVEN different principles: thin slicing, trusted advisor, confirmation bias, scarcity, authority, low risk, and something for nothing.