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🤖 Too many lawyers are still asking, “Is AI ready yet?”—while others are already integrating it into their daily work and sprinting ahead. In this powerful conversation, Dylan Stebbins and Danny Decker talk through the mindset shift law firms need to make now, and how getting in early is the difference between chasing trends and setting them. If you’ve been hesitant, this episode might change your mind.

📌 Key Takeaways

• Why smart lawyers are quietly leveraging AI before it goes mainstream.
• The “second wave” effect—and how to avoid getting left behind.
• How your firm can start integrating AI into daily routines today.

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🚀 A rare moment is unfolding in legal marketing—one that Danny Decker calls a true generational opportunity (and he hates shiny object hype). In this preview from an upcoming webinar episode, Danny and Dylan Stebbins unpack the real landscape shifts that transformed law firm growth in the past—and why what’s coming next is on that same level. If you want your firm to thrive over the next decade, you can’t afford to miss this.

📌 Key Takeaways

• Why Danny usually rejects “the next big thing”—but not this time.
• The 3 historic marketing shifts that changed the game for law firms.
• How smart firms can act now to capitalize before the curve.

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🎯 Chasing every lead that comes your way can fill your calendar, but it can also drain your energy and your resources. In this episode, Danny and Mike unpack why focusing on better clients — the ones who pay well, fit your values, and make your work enjoyable — is the smarter long-term strategy. Learn how to identify your best clients, find out where they spend their time, and fine-tune your marketing so you attract more of the right people (and fewer of the wrong ones).

📌 Key Takeaways:

• Why the “more is better” mindset can backfire for law firms.
• How to pinpoint common traits among your favorite clients.
• Ways to target your marketing to bring in more of the right clients.

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💡 Your best clients can be more than just satisfied customers — they can be your secret weapon for creating ads that actually resonate. In this episode, Danny and Mike share how tapping into your favorite clients’ opinions can fine-tune your marketing, boost response rates, and help you connect with more people you actually want to work with.

📌 Key Takeaways:

• Why your top clients’ feedback is more valuable than generic market research.
• How to ask for input without overstepping or straining the relationship.
• The exact questions to uncover what makes clients choose you.

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✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm.

📌 Key Takeaways:

• How to identify the traits your best clients have in common.
• Why knowing your ideal client profile makes marketing easier and more effective.
• A step-by-step approach to attracting more of the clients you actually want.

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💡 Your marketing shouldn’t just pull in everyone—it should sift out the wrong fits while letting the perfect clients through. Mike and Danny break down why “more” isn’t always better, how bad leads can drain your time and energy, and how to design a marketing strategy that works like a filter for your firm.

📌 Key Takeaways:

• Why filtering your leads can actually grow your business faster.
• How to avoid “mosquito clients” that drain your time and resources.
• Practical steps to attract more of the right clients—and fewer of the wrong ones.

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🎯 Getting more leads isn’t always the answer. In this episode, Mike and Danny break down why smarter growth means being selective about who you serve—and how that shift can transform your law firm’s marketing results. Whether you're overwhelmed by unqualified calls or ready to level up your client base, this episode gives you the mindset and strategy to do it right.

📌 Key Takeaways

• Why “just more leads” can hurt your firm more than help it
• The types of firms that benefit most from filtering clients
• How to align your marketing with the clients you actually want

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📈 Content isn’t just about filling your website or checking a marketing box—it’s a tool that should build trust, drive action, and generate real ROI. In this episode, Mike and Danny break down how law firms can create content that actually turns viewers, listeners, and readers into paying clients. From understanding your ideal audience to leveraging ChatGPT visibility, this is your blueprint for content that works in 2025 and beyond.

📌 Key Takeaways

• Why creating content for humans—not algorithms—is your competitive advantage.
• How to structure content that works across blogs, social, and AI platforms.
• The two questions every piece of law firm content must answer for ROI.

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