Effective Marketing Acts Like a Filter

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💡 Your marketing shouldn’t just pull in everyone—it should sift out the wrong fits while letting the perfect clients through. Mike and Danny break down why “more” isn’t always better, how bad leads can drain your time and energy, and how to design a marketing strategy that works like a filter for your firm.

📌 Key Takeaways:

• Why filtering your leads can actually grow your business faster.
• How to avoid “mosquito clients” that drain your time and resources.
• Practical steps to attract more of the right clients—and fewer of the wrong ones.

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