What if everything you’ve been told about recruiting agents is wrong?

In this episode of The Jeff Sutherlin Show, Jeff sits down with David Siena, a high-level recruiting consultant who works with 50+ brokerages across North America — and whose clients recruited over 2,000 producing agents in a single quarter.

David breaks down why the traditional advice of “just build relationships” is failing in today’s market — and what top leaders are doing instead to attract agents without chasing, begging, or selling splits.

If you’re tired of chasing agents — and ready to become the kind of leader people want to follow — this episode will challenge how you think about recruiting, leadership, and growth.

💬 Got questions? Contact Jeff and his team.
📨 Email: jeff.sutherlin@exprealty.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

After seven years, nearly 1,000 homes sold, and ranking as the #1 agent and #1 team in the Carolinas at Keller Williams, Adam Taylor never thought he’d leave. In fact — his own words — “eXp used to be a cuss word.”

But after years of mentorship, deep due diligence, and a hard look at what the next 20–25 years of the real estate industry will require, Adam realized something had to change.

In this episode, Adam sits down with Jeff Sutherlin to announce his move to eXp Realty — and why this shift wasn’t just for him, but for his entire team’s long-term success.

He explains:
• The moment everything clicked and he knew he had to leave
• Why training “future competitors” wasn’t sustainable anymore
• The revenue share + stock model that reframed his team’s future
• How eXp creates growth opportunities he couldn’t access before
• Why he believes eXp is the future of the real estate industry

If you’re an agent wondering whether to stay where you are, or explore what’s next — this conversation will change how you think about your career.

💬 Got questions? Contact Jeff and his team.
📨 Email: jeff.sutherlin@exprealty.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

In this episode of The Jeff Sutherlin Show, Jeff sits down with Justin Gonzalez — a marketing guru, creative designer, and top Phoenix Realtor who’s redefining what it means to be an agent in today’s market.

From art teacher to brand strategist to real estate pro, Justin shares how creativity and emotional intelligence have become his secret weapons in building lasting relationships and standout marketing.

They talk about:

- Why fun + professionalism is the winning combo in real estate
- How to bring creativity and design thinking into your listings
- The truth about Phoenix neighborhoods and grassroots knowledge
- How Collaborative Realty Group empowers agents to thrive together

If you’re ready to rethink your approach to real estate, marketing, and community — this conversation is for you.

📍 Featuring: Justin Gonzalez — Realtor, Marketer, and Co-Founder of Collaborative Realty Group
📞 Connect with Justin: housesjustin.com
| IG: @housesjustin

💬 Got questions? Contact Jeff and his team.
📨 Email: jeff.sutherlin@exprealty.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

Phoenix is growing faster than ever — and top agent Clark Hoppel believes the next decade will be explosive.

In this episode of The Jeff Sutherlin Show, Jeff sits down with Clark — a $77M producer, two-time eXp ICON agent, and Phoenix native — to talk about what’s fueling Arizona’s growth, how agents can survive market shifts, and what it really takes to build longevity in real estate.

You’ll hear:
- Why Clark is “very bullish” on Phoenix real estate 📈
- How the West Valley expansion and tech boom are reshaping Arizona
- The mindset that separates average agents from the top 1%
- What makes eXp’s model so powerful for long-term wealth building

If you’re in real estate — or just curious about the future of the Arizona market — this episode will inspire and inform.

📍 Connect with Clark: @CH3Realty on Instagram
📍 Subscribe to The Jeff Sutherlin Show [Youtube] for more Phoenix market insights and leadership conversations.

💬 Got questions? Contact Jeff and his team.
📨 Email: jeff.sutherlin@exprealty.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

This week, Jeff sits down with Brad Michels, a 25-year veteran in real estate licensed in both San Diego and Phoenix. Brad opens up about the secret sauce that’s kept his business thriving for decades — Contact, Care, and Community — and how mentorship early on shaped everything he’s built since.

They dive into:

✅ How to build a relationship-based business that lasts
✅ Why community events and connection still matter post-COVID
✅ The difference between selling in California vs. Arizona
✅ Why agents should start buying and holding properties for long-term wealth
✅ The rhythms and mindset needed to stay consistent, positive, and grounded in tough markets

Whether you’re a new agent or a seasoned pro, this episode is packed with timeless wisdom, practical advice, and inspiration for building a business — and life — that lasts.

🎧 Listen, learn, and get re-inspired for the long game.

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

Most buyers and sellers underestimate the roof — until it’s too late. In this episode of The Jeff Sutherlin Show, Jeff and Chase sit down with Randall Webb of XBuilt Roofing, a seasoned roofing and construction expert, to unpack everything you need to know about roofing before buying, selling, or maintaining a home.

✅ How long different roofs actually last
✅ The good, better, best underlayment choices (and warranties)
✅ The real cost of replacing a roof in today’s market
✅ Shingle vs. tile roofs: which one is worth it?
✅ How solar panels affect your roof
✅ Preventative maintenance tips to avoid costly repairs

Whether you’re a homeowner, buyer, or real estate agent, this episode will give you the insider knowledge to protect your investment and avoid expensive surprises.

📞 Learn more about Randall’s work: xbuiltroofing.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

What really goes on behind the scenes of a home appraisal?
In this episode, Jeff and Chase sit down with Richard Norfolk — a certified appraiser with over 20 years of experience and 5,000+ homes appraised — who’s now stepping into the world of real estate as part of the CRG team.

Rich pulls back the curtain on:
- The appraisal process explained (what appraisers actually look for).
- Why cost doesn’t always equal value (pools, kitchens, and remodels).
- How today’s Arizona market is correcting — and what it means for buyers & sellers.
- The future of appraisals, technology, and AI’s role in real estate.
- Why choosing the right agent + appraiser mindset can make or break your deal.

Whether you’re buying, selling, or just watching the market, this episode gives you insider knowledge from one of Arizona’s most seasoned valuation experts.

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

What does a typical day look like for the CEO of the world’s largest real estate brokerage? In this episode of The Jeff Sutherlin Show, we sit down with Leo Pareja, CEO of eXp Realty, to pull back the curtain on his daily routine — from family time and fitness, to leading 90,000+ agents in 27 countries.

Leo shares how he balances being a husband, father, and leader of a publicly traded company while staying focused on what really matters: empowering agents, creating innovation in real estate, and staying ahead of industry shifts like AI, the NAR settlement, and the future of brokerage models.

You’ll hear:

- What a day in the life of the CEO of eXp Realty actually looks like.
- How Leo leads with courage through billion-dollar lawsuits and industry controversy.
- His vision for the future of real estate (and what agents must do to stay relevant).
- Why eXp continues to attract top talent from across the industry.

If you’re in Phoenix or anywhere in the country, and you want to know where real estate is heading — you won’t want to miss this conversation.

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers