Is Your Neighborhood Losing Value Right Now?

What really goes on behind the scenes of a home appraisal?
In this episode, Jeff and Chase sit down with Richard Norfolk — a certified appraiser with over 20 years of experience and 5,000+ homes appraised — who’s now stepping into the world of real estate as part of the CRG team.

Rich pulls back the curtain on:
- The appraisal process explained (what appraisers actually look for).
- Why cost doesn’t always equal value (pools, kitchens, and remodels).
- How today’s Arizona market is correcting — and what it means for buyers & sellers.
- The future of appraisals, technology, and AI’s role in real estate.
- Why choosing the right agent + appraiser mindset can make or break your deal.

Whether you’re buying, selling, or just watching the market, this episode gives you insider knowledge from one of Arizona’s most seasoned valuation experts.

Go deeper with us by visiting www.jeffsutherlin.com
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