What if everything you’ve been told about recruiting agents is wrong?

In this episode of The Jeff Sutherlin Show, Jeff sits down with David Siena, a high-level recruiting consultant who works with 50+ brokerages across North America — and whose clients recruited over 2,000 producing agents in a single quarter.

David breaks down why the traditional advice of “just build relationships” is failing in today’s market — and what top leaders are doing instead to attract agents without chasing, begging, or selling splits.

If you’re tired of chasing agents — and ready to become the kind of leader people want to follow — this episode will challenge how you think about recruiting, leadership, and growth.

💬 Got questions? Contact Jeff and his team.
📨 Email: jeff.sutherlin@exprealty.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

After seven years, nearly 1,000 homes sold, and ranking as the #1 agent and #1 team in the Carolinas at Keller Williams, Adam Taylor never thought he’d leave. In fact — his own words — “eXp used to be a cuss word.”

But after years of mentorship, deep due diligence, and a hard look at what the next 20–25 years of the real estate industry will require, Adam realized something had to change.

In this episode, Adam sits down with Jeff Sutherlin to announce his move to eXp Realty — and why this shift wasn’t just for him, but for his entire team’s long-term success.

He explains:
• The moment everything clicked and he knew he had to leave
• Why training “future competitors” wasn’t sustainable anymore
• The revenue share + stock model that reframed his team’s future
• How eXp creates growth opportunities he couldn’t access before
• Why he believes eXp is the future of the real estate industry

If you’re an agent wondering whether to stay where you are, or explore what’s next — this conversation will change how you think about your career.

💬 Got questions? Contact Jeff and his team.
📨 Email: jeff.sutherlin@exprealty.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers

In this episode of The Jeff Sutherlin Show, Jeff sits down with Justin Gonzalez — a marketing guru, creative designer, and top Phoenix Realtor who’s redefining what it means to be an agent in today’s market.

From art teacher to brand strategist to real estate pro, Justin shares how creativity and emotional intelligence have become his secret weapons in building lasting relationships and standout marketing.

They talk about:

- Why fun + professionalism is the winning combo in real estate
- How to bring creativity and design thinking into your listings
- The truth about Phoenix neighborhoods and grassroots knowledge
- How Collaborative Realty Group empowers agents to thrive together

If you’re ready to rethink your approach to real estate, marketing, and community — this conversation is for you.

📍 Featuring: Justin Gonzalez — Realtor, Marketer, and Co-Founder of Collaborative Realty Group
📞 Connect with Justin: housesjustin.com
| IG: @housesjustin

💬 Got questions? Contact Jeff and his team.
📨 Email: jeff.sutherlin@exprealty.com

Go deeper with us by visiting www.jeffsutherlin.com
For more amazing content, check out our topic based playlists!

📈 Phoenix Market Reports

🏘️ Real Estate Career Training Tips

🤓 Expert Real Estate Advice - Buyers and Sellers