We might have finally cracked the code on this content game and excited to share with you from a high level standpoint in this episode how we are approaching content in 2024 and how you can do the same. I recently had a post go viral (which I'll explain more in the next episode) and this post is just one that collectively has reached over 1.3 million people. I'll talk about how to create a system, how to look at your entire funnel of content from short form to long form, and more!

Time Stamps:

(0:47) Reel Going Viral

(1:55) Inspiration Based Posting vs Having A System

(4:27) Tweetpic

(4:55) Middle of Funnel Content

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're currently working a full time job in the side hustle phase of your business with a family, we hope this inspires you for what's possible if you keep going. Our IFCA client Jeff recently quit his teaching job after making over 6 figures in his business. He is now putting his full attention and commitment into the business, optimizing his "middle of the funnel", and spending more time with his family especially in the morning. We hope you take a ton away from this great interview!

Time Stamps:

(0:49) Quick Jeff Bio

(2:29) Leaving His Teaching Job

(8:41) Family’s Thoughts

(10:41) Schedule In The Side Hustle Phase

(14:51) You Gotta Want It

(17:26) Most Profitable Round of Golf Ever

(19:31) Jeff’s Elevator Pitch

(22:29) From 12k A Year to 6 Figures

(27:56) Taking Lead Generation To The Next Level

(30:21) Middle Of Funnel Process

(33:13) Tips on Strong Product and Delivery

(38:56) Firing Clients

(39:31) Parting Advice

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Follow Jeff on Instagram

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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Returning guest to the show Jason Theobald, Founder of Scooby Health, joins me today to get super nerdy on some more advanced health, body composition, women's health topics. If you've been wanting an in depth conversation on topics like HRT in females, post birth control syndrome, and use cases for semaglutide and whether it's a fad or here to stay, this episode is for you!

Time Stamps:

(0:32) Jason The OG

(2:24) Use of HRT in Females

(10:17) Weight Loss Resistance

(18:32) Semaglutide

(27:22) Post Birth Control Syndrome

(35:57) Collaboration Over Competition

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Follow Jason on Instagram : jasontheobald_scoobyhealth

Follow Scooby Health: Scooby_health

Nuethix Formulations: nuethix_formulations

Advanced Vitality: advancedvitality_

Scooby Health's Website: scoobyhealth.com

Nuethix's Website: nuethix.com

Advanced Vitality's Website: advancedvitalityhrt.com

Scooby Health University: https://scoobyhealth.com/pages/scoobyu

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Jordan has recorded a few episodes on ads but I (Erin) wanted to give you my take and my perspective on them as well. I wanted to start with what I believe you should have dialed in with your business before you start running ads or you'll just be burning money which you don't want. I'll also explain the importance of customer lifetime value, why Starbucks is the king of it, and how to improve it in your business as well.

Time Stamps:

(0:31) Life Update

(2:15) Made A Post Recently

(3:33) Prerequisites To Running Ads

(6:55) Why It’s Important To Have Premium Pricing

(8:30) Average Customer Spending 6k

(9:09) The 3 Offers

(10:00) Starbuck’s LTV

(13:32) Your Sales Process

(15:45) What Agencies Don’t Tell You

(16:52) Optimizing Ads

(18:07) Impact AI Software

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We have two incredible human beings on the podcast today and one even works with us! Nick and Hailey Bland are both weight loss coaches for parents and Nick joined our team as a success coach and had a great idea of being on the show so you could get another perspective of a husband/wife duo in business with kids and how they do it all. We go through some tactical stuff around scheduling and communication but also the mindset of early business success, dealing with insecurity, and finding admiration in each other.

Time Stamps:

(0:45) Stupid Idea Time

(2:27) Nick and Hailey’s Worst Conflict

(5:03) Parents First

(5:58) Day To Day Structure

(10:45) Key To Early Success

(14:45) Working On The Business vs In The Business

(17:45) Bringing Hailey Into The Business

(20:43) The Last 6 Months

(25:11) Evening Check In’s

(25:51) Dealing With Insecurity

(42:13) What Hailey and Nick Excels At

(45:55) Where To Find Nick and Hailey

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

After crossing the 30 million dollar mark, being a husband and father, currently in the best shape of my life, and living a life that makes me the happiest I've ever been, I reflected on the past 10 years and what I wished I would have known at 25. Today's episode are those 10 lessons. From dealing with haters to niching down to making your first 100k, I hope these lessons are helpful for you and your life/career.

Time Stamps:

(0:39) 10 Lessons In Business and Life

(1:31) #1: Haters

(2:59) #2: Sports and Business

(3:50) #3: Making Decisions Fast

(4:32) #4: Fuck Chasing Your Passion

(5:14) #5: Be Yourself Online

(5:49) #6: Putting Off Hard Conversations

(6:34) #7: The Hardest Benchmark Is Your First 100k

(7:18) #8: Good vs Great Businesses

(7:56) #9: Stop With Low Ticket Programs

(8:24) #10: Attracting The Opposite Of Your Solution

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you want to make your content less boring and actually have people watch, today's episode and tactics are going to really help stop the scroll. Vying for people's attention is harder than ever these days and there are proven tactics and strategies you can use to gain an edge. We'll talk about those strategies and how to approach the same topics everyone is talking about in an interesting way.

Time Stamps:

(0:35) Pattern Interrupts and Being Less Boring

(1:23) Saying Something In An Interesting Way

(2:27) The Framework We Teach Our IFCA Clients

(7:04) Creating An Open Loop

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been dragging your feet when it comes to the legal side of your business or ready to hire assistant coaches but not sure how to structure their contract legally, we have you covered in today's episode! We'll cover everything from getting started with filing your LLC and EIN to your scope of practice when it comes to nutrition recommendations to how to properly construct an assistant coach's contract in the event they leave.

Time Stamps:

(0:37) The Legal Side of Business

(1:35) Used to Manage A Rapper

(3:27) Understanding Your State Laws

(4:23) Avoiding ENT Content Without Being a Registered Dietitian

(5:17) Program Disclaimers

(5:27) LLC’s, EIN’s, and Payment Processors

(6:52) Program Agreement or Contract

(7:43) General Liability Insurance Once You’re Established

(8:15) Contractor Agreements

(11:17) Motion vs Action

----------

Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)

(Community) Join the Fitness Business Secrets FB Community to Unlock Your Free 5 Clients in 5 Days Mini-Course

(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner

(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches

(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed