I'm going to be super vulnerable with you guys in this episode and share why this year was the most turbulent year for Jordan and I's marriage. We are better than ever now but we were tested a lot this year and if I can reveal any of the mines ahead for you to watch out for, this is worth sharing. I'll also share what we were able to do differently after Marlee's birth vs Jaxson's birth for all my first time entrepreneur parents out there.

Time Stamps:

(0:26) Different Style of Episode

(1:48) Marlee June Dugger

(2:42) Struggling During Pregnancy

(9:55) Rearranging Schedules

(12:00) 9 Weeks Off In The Business

(13:20) Lower Year Overall

(15:50) Sleep and A Night Nanny

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If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me.

That does not automatically mean your business is broken.

Sometimes your business is fine.

Your nervous system is just screaming that it is not.

And if you are a business owner responsible for other people's livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not.

So today, I want to talk about the CEO mindset for slow months, weird months, December months, and any season where you are doing all the right things and results still feel… off.

Because this is hard. And hard does not mean wrong.

Time Stamps:

(0:42) When You Experience A Dip In Business

(3:12) DM Me If You Resonate With This

(6:45) Your Nervous System and The Data

(8:48) Choosing Your Hard*

(11:05) Working In The Business vs On The Business

(13:00) December Is Notorious Weird

(15:13) The Scrappy List You Need To Steal

(17:30) Team Pressure

(19:48) Pregnancy Brain and Leadership

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🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

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👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

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This is one of those talks you'll want to come back to again and again when things get hard and they will as a business owner. It's what you signed up for and everyday you head says to quit but your heart keeps you in the game, you demonstrate that necessary courage that entrepreneurship demands. This is a special episode where Erin shared her State of The Union to our IFCA students and we wanted to share it with our community here!

Time Stamps:

(2:00) No One Understands The Entrepreneur But Entrepreneurs

(3:20) Why Most Coaches Quit

(5:38) Your Stuck Because You Return To The Same Patterns

(11:24) Your Nervous System Doesn't Care About Your Goals

(16:38) Self-Awareness

(19:30) Results Take Longer Than Your Expect

(21:30) The Real Definition of Courage

(25:33) Borrowing Beliefs

(29:25) Stacking Evidence

(30:50) Full Identity Crisis

(32:42) Fear Means Lean In

(38:35) What Landed In This Talk?

----------

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🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

👉 Click Here to Join The 5-Day Challenge

Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content →

👉 https://www.youtube.com/@jordandugger

Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

👉 Join the Fitness Business Secrets Group

🚀 Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

👉 Watch the 3-Minute Video