🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we dive deep into what’s working right now for real estate investors when it comes to sales, acquisitions, and navigating a softening market.

We kick things off with a quick update on our rebrand to The Deal Engine—a shift that reflects how we’re not just helping you generate leads anymore. We’re building full acquisition systems and helping you master the one skill that moves the needle: SALES.

Tucker shares lessons from being a licensed GC for over 15 years, including the insane permitting hurdles he’s facing while building luxury homes in Naples, FL. We also talk about how most of the best deals we're seeing right now—yes, even the big flips—are hiding in plain sight on the MLS. It’s not about having a secret source. It’s about asking the right questions and spending real time in your pipeline.

We dig into:
• How one client is converting at 1 deal per 30 leads by simply hammering the phones
• Why most investors grossly neglect their lead pipelines—and how we’re fixing that
• The importance of categorizing leads into hot, warm, and cold—and working all three daily
• Why mastering a few simple skills outperforms constantly chasing new tactics
• What’s coming as rates drop and why now is the time to sharpen your edge

If you’ve been bouncing from strategy to strategy, waiting for the market to change, or assuming the big players have some magic advantage—you’ll want to hear this. We break down exactly what separates those who scale from those who stall.

This episode is for the investors, wholesalers, and agents who are serious about building a real business, not just closing one-off deals. We’re here to help you stay consistent, confident, and competitive—because you’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

In this episode, we pull back the curtain on how we’ve taken a unique approach to real estate investing—and why blending education with entertainment (what we call “edutainment”) is such a powerful strategy.

We share the story behind our content philosophy, why we prioritize transparency over polish, and how we create an authentic connection with our audience while still delivering solid, actionable insights.

We also talk about the importance of showing the real behind-the-scenes of the business: the wins, the challenges, and the day-to-day decisions we make as investors. If you're tired of overly slick sales pitches and want to hear how we're building trust through honest, practical value—this one's for you.

Whether you're a seasoned investor or just getting started, you'll walk away with a clearer sense of how to stand out in this industry by simply being real, being consistent, and genuinely caring about your audience’s success.

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

In this episode, we answer real-world questions straight from the trenches — covering the critical crossroads many real estate agents and investors face.

Here's what you'll learn:
✅ How to navigate seller meetings when you wear both the agent and investor hat
✅ The best way to avoid confusing sellers — and close more deals
✅ When it's actually time to quit your W2 job and go full-time into real estate
✅ Smart decision-making on whether to wholesale or flip — without getting stuck
✅ How your professional background (sales, engineering, construction) influences your real estate journey — and where it doesn't
✅ Why velocity of money matters more than ever in today's market
✅ The real truth about "easy" paths in real estate entrepreneurship (spoiler: there aren’t any!)

Cole and Tucker pull from years of coaching, investing, and building businesses to share no-BS insights that help you move faster and smarter.

Whether you're just starting out, debating your next big leap, or scaling a six-figure business — this episode is packed with lessons you can use today.

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

When I was 19, I thought the goal was simple—make a lot of money, fast. I wanted freedom, autonomy, and proof that I could do it on my own. What I didn’t realize then was that chasing money for the sake of it will leave you just as broke as being without it.

In this episode, I sit down with Ryan and Cory for a deep, honest, and often hilarious conversation about what really matters in business and life. We unpack my early days: dropping out of college, getting my real estate license, failing miserably as an agent, and eventually stumbling into wholesaling. I walk through the deal that changed everything—a $105k check at 19—and how that moment shifted my mindset from "make a quick buck" to "build something sustainable."

We dive into why financial freedom isn’t a dollar amount—it’s a lifestyle shift. I share how $20-30K/month with complete control over your time might make you feel wealthier than a 7-figure salary working for someone else. We talk about the ego traps of big business, why more employees and revenue doesn’t always mean more happiness, and how I found peace in running lean and living intentionally.

The guys and I also talk about identity—why so many entrepreneurs wrap theirs around their business or bank account—and how dangerous that can be. I share the story of how I got into the right rooms early, paid $15K I barely had to go to a mastermind in Maui, and ended up building lifelong relationships with people who changed the trajectory of my career.

Whether you’re just getting started or deep into the game, this conversation is about more than money. It’s about freedom, self-awareness, and doing the work that actually matters—to you. No fluff, no flexing—just a real conversation with people who’ve been through it.

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

In this episode, we are diving into one of the biggest traps we see in the real estate space — and it’s something we’ve both dealt with personally and seen way too often in our community calls: the never-ending education loop.

You know the drill — buying course after course, joining mastermind after mastermind, chasing every strategy that pops up on your feed: Subto, seller finance, novations, development, you name it. We get it. Early on, we did the same thing. It feels like progress… but for most investors, it’s just mental masturbation.

So in this episode, we’re getting brutally honest about:

• Why buying more education won’t fix your business
• How to actually identify and solve your real constraint (hint: it’s usually leads or sales)
• What we’ve seen happen when people chase strategies before they’ve even mastered the basics
• How Cole approached his first flip without blowing up the business
• Tucker’s step-by-step framework for transitioning from wholesaling to flipping — the smart way
• Why most real estate partnerships don’t work, and what makes the rare ones actually last
• And the hardest truth of all: you need more patience than you think

We’re sharing personal stories — the good, the bad, and the ugly — from early flips, failed partnerships, and those moments where we thought the next course would finally be “it.” Spoiler: it wasn’t.

If you're stuck in the cycle of constant learning and zero implementation, or you're trying to figure out what path makes the most sense for you, we hope this episode gives you the clarity and confidence to take real action.

We’re not gurus. We’re just guys who’ve been through the grind — and we’re here to tell you the truth.

Because at the end of the day…
👉 You’re only one deal away.

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

What does it take to build a business that stands the test of time?

In this episode, we dive into a rich conversation about long-term thinking in business. We'll share key lessons learned from growing and sustaining a company over decades—touching on everything from hiring for the long haul, staying grounded in your mission, and navigating challenges without chasing every trend.

You’ll hear about the mindset shifts required to focus on impact over ego, how to maintain trust with customers and teams, and why slow, intentional growth often beats hyper-speed scaling. Whether you're a startup founder or a seasoned operator, this episode offers timeless principles for building something that lasts.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

In this episode, we challenge the common belief that bigger teams always lead to better results.

Exploring lean operations, smart delegation, and the power of small, focused teams, we uncover how businesses and startups can thrive without unnecessary complexity.

We'll share real-world insights on maximizing efficiency, building a strong culture, and achieving more with less. Whether you’re an entrepreneur, a manager, or a team leader, this conversation will change the way you think about scaling.

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Access Easy Button Leads:
https://easybuttonleads.com/

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

In this episode, we dive deep into the strategies behind building a high-performing real estate team with Brandon Turner, a renowned investor and entrepreneur.

Brandon shares his insights on leadership, delegation, and creating a culture of excellence within a real estate business. From hiring the right people to fostering an environment of trust and accountability, this conversation is packed with actionable advice for anyone looking to scale their investment operations.

Whether you're an aspiring investor or an experienced professional, Brandon’s wisdom will help you unlock the full potential of your real estate team. Tune in to discover the mindset, systems, and leadership tactics that can take your business to the next level!

Join the Off Market Method Community:
https://www.myeasybuttoninvestor.com/off-market-method

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson