🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

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In this episode, we dive deep into what’s working right now for real estate investors when it comes to sales, acquisitions, and navigating a softening market.

We kick things off with a quick update on our rebrand to The Deal Engine—a shift that reflects how we’re not just helping you generate leads anymore. We’re building full acquisition systems and helping you master the one skill that moves the needle: SALES.

Tucker shares lessons from being a licensed GC for over 15 years, including the insane permitting hurdles he’s facing while building luxury homes in Naples, FL. We also talk about how most of the best deals we're seeing right now—yes, even the big flips—are hiding in plain sight on the MLS. It’s not about having a secret source. It’s about asking the right questions and spending real time in your pipeline.

We dig into:
• How one client is converting at 1 deal per 30 leads by simply hammering the phones
• Why most investors grossly neglect their lead pipelines—and how we’re fixing that
• The importance of categorizing leads into hot, warm, and cold—and working all three daily
• Why mastering a few simple skills outperforms constantly chasing new tactics
• What’s coming as rates drop and why now is the time to sharpen your edge

If you’ve been bouncing from strategy to strategy, waiting for the market to change, or assuming the big players have some magic advantage—you’ll want to hear this. We break down exactly what separates those who scale from those who stall.

This episode is for the investors, wholesalers, and agents who are serious about building a real business, not just closing one-off deals. We’re here to help you stay consistent, confident, and competitive—because you’re only one deal away.

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

In this episode, we pull back the curtain on how we’ve taken a unique approach to real estate investing—and why blending education with entertainment (what we call “edutainment”) is such a powerful strategy.

We share the story behind our content philosophy, why we prioritize transparency over polish, and how we create an authentic connection with our audience while still delivering solid, actionable insights.

We also talk about the importance of showing the real behind-the-scenes of the business: the wins, the challenges, and the day-to-day decisions we make as investors. If you're tired of overly slick sales pitches and want to hear how we're building trust through honest, practical value—this one's for you.

Whether you're a seasoned investor or just getting started, you'll walk away with a clearer sense of how to stand out in this industry by simply being real, being consistent, and genuinely caring about your audience’s success.

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson

In this episode, we answer real-world questions straight from the trenches — covering the critical crossroads many real estate agents and investors face.

Here's what you'll learn:
✅ How to navigate seller meetings when you wear both the agent and investor hat
✅ The best way to avoid confusing sellers — and close more deals
✅ When it's actually time to quit your W2 job and go full-time into real estate
✅ Smart decision-making on whether to wholesale or flip — without getting stuck
✅ How your professional background (sales, engineering, construction) influences your real estate journey — and where it doesn't
✅ Why velocity of money matters more than ever in today's market
✅ The real truth about "easy" paths in real estate entrepreneurship (spoiler: there aren’t any!)

Cole and Tucker pull from years of coaching, investing, and building businesses to share no-BS insights that help you move faster and smarter.

Whether you're just starting out, debating your next big leap, or scaling a six-figure business — this episode is packed with lessons you can use today.

🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1

Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson