
Mastering Sales & Acquisitions in Today’s Real Estate Market
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In this episode, we dive deep into what’s working right now for real estate investors when it comes to sales, acquisitions, and navigating a softening market.
We kick things off with a quick update on our rebrand to The Deal Engine—a shift that reflects how we’re not just helping you generate leads anymore. We’re building full acquisition systems and helping you master the one skill that moves the needle: SALES.
Tucker shares lessons from being a licensed GC for over 15 years, including the insane permitting hurdles he’s facing while building luxury homes in Naples, FL. We also talk about how most of the best deals we're seeing right now—yes, even the big flips—are hiding in plain sight on the MLS. It’s not about having a secret source. It’s about asking the right questions and spending real time in your pipeline.
We dig into:
• How one client is converting at 1 deal per 30 leads by simply hammering the phones
• Why most investors grossly neglect their lead pipelines—and how we’re fixing that
• The importance of categorizing leads into hot, warm, and cold—and working all three daily
• Why mastering a few simple skills outperforms constantly chasing new tactics
• What’s coming as rates drop and why now is the time to sharpen your edge
If you’ve been bouncing from strategy to strategy, waiting for the market to change, or assuming the big players have some magic advantage—you’ll want to hear this. We break down exactly what separates those who scale from those who stall.
This episode is for the investors, wholesalers, and agents who are serious about building a real business, not just closing one-off deals. We’re here to help you stay consistent, confident, and competitive—because you’re only one deal away.
Connect with Cole Ruud-Johnson
Instagram: https://www.instagram.com/coleruudjohnson
Twitter: https://twitter.com/coleruudjohnson